About Avrij
Avrij is a Media & Entertainment company based in Ottawa (Canada) founded in 2016 by Shambhavi Pundir, Carmen McKell, and Garfield Fisher. It operates as an athletes and teams are analyzed for off-field insights through data. Avrij has raised $1.2 million across 1 funding round from investors including New Brunswick Innovation Foundation. Its chief executive is Garfield Fisher. Avrij offers products and services including Mental Performance Scouting, Audio/Video Analysis, Pro Benchmarks, and Conversational AI. Its focus areas include Consumer, Sports Tech, Sports Analytics and Player Recruitment Analytics. Its legal entity is Avrij Inc. Its competitors include Eyeball, Ai Abacus, Recruiting Analytics, Cache AI and scoutSMART and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Avrij was founded in 2016 and is headquartered in Ottawa, Canada. Operations focus on sports data analytics, where athlete and team behaviors are examined via conversations, photos, videos, and social media posts. Insights are generated to support scouting and sports organizations in identifying opportunities, risks, and on-field strategies. Data from local, state, national, and international athletes is processed.
- Total Equity Funding$1.2M (USD)
in 1 rounds
- Latest Funding Round$1.2M (USD), Seed
May 2018
- Investors
Products & Services of Avrij
Avrij offers a comprehensive portfolio of products and services, including Mental Performance Scouting, Audio/Video Analysis, Pro Benchmarks, and Conversational AI.
Analyzes language for athlete mindset traits like coachability.
Evaluates interviews to assess mental strengths and weaknesses.
Compares prospects against elite athletes for scouting insights.
Provides access to prospect data for team collaboration.
Funding Insights of Avrij
Avrij has successfully raised a total of $1.2M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.2 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 1
- Last Round Seed — $1.2M
- First Round $1.2M
(May 2018)
- Investors Count 1
All 1 funding rounds of Avrij with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $1.2M | Seed | – | New Brunswick Innovation Foundation | – |
1 investors in total: 1 institutional.
Investors in Avrij
Avrij has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include New Brunswick Innovation Foundation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage startups are funded by sector-agnostic VC investments. | – | nbif.ca | Fredericton, Canada |
Investor details for Avrij
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People of Avrij
4 people are tracked at Avrij (4 in leadership).
| Name | Role | Group |
|---|---|---|
Shambhavi Pundir | Co-Founder | Leadership |
Carmen McKell | Co-Founder & President | Leadership |
Garfield Fisher | Co-Founder & CEO | Leadership |
Carmen J. McKell | Co-Founder | Leadership |
Complete people profiles for Avrij
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Timeline of Avrij
2 dated milestones of Avrij across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Avrij is founded.
- Funding First funding round of $1.2M.
Competitors of Avrij
Avrij has 8 listed competitors in our database, 1 of them funded. They include Eyeball, Ai Abacus, Recruiting Analytics, Cache AI and scoutSMART, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eyeball.club | 2020 | Denmark | $5.45M | – | An AI-based football scouting system is provided for recruiters. | |
| ai-abacus.co.uk | 2020 | Leeds, United Kingdom | – | 4 | AI analytics for sports recruitment and squad management are provided. | |
| recruiting-analytics.com | 2019 | Atlanta, United States | – | – | Recruiting Analytics offers an AI-enabled platform for comprehensive sports recruitment solutions. | |
| cache-ai.com | 2023 | New York, United States | – | – | Operates a platform for athlete valuation and performance analysis. | |
| scoutsmartrecruiting.com | 2020 | Atlanta, United States | – | – | Analytics platform for evaluating college football recruits and their data. | |
| frcscout.com | 2019 | – | – | – | Delivers a web-based FRC scouting assistant software for comprehensive solutions. | |
| soccermapp.com | 2021 | – | – | – | Provides an online platform for sports analytics and recruitment solutions. | |
| athletenavigator.com | 2023 | United States | – | – | AI tool for analyzing athlete stats and streamlining baseball recruitment processes. |
Detailed competitors of Avrij
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Top companies in Sports Technology Platforms
10 companies that operate in the same segment as Avrij (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
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Frequently Asked Questions about Avrij
Avrij was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Avrij is headquartered in Ottawa, Canada. It is registered at Ottawa, Ontario, Canada.
Garfield Fisher is the current CEO of Avrij. They have also founded this company.
Avrij is a funded company, having raised a total of $1.2M across 1 funding round to date. The company's 1st funding round was a Seed of $1.2M, raised on May 2018.
Avrij was founded in 2016 and is headquartered in Ottawa, Canada. Operations focus on sports data analytics, where athlete and team behaviors are examined via conversations, photos, videos, and social media posts. Insights are generated to support scouting and sports organizations in identifying opportunities, risks, and on-field strategies. Data from local, state, national, and international athletes is processed.
Avrij's top competitors include Eyeball, Ai Abacus and Recruiting Analytics.
Avrij offers Mental Performance Scouting, Audio/Video Analysis, Pro Benchmarks, and Conversational AI.
Avrij has 1 investor. Key investors include New Brunswick Innovation Foundation.
Avrij operates through Avrij Inc..