
About Ayuga
Ayuga is a publicly listed company based in Gurugram (India) founded in 2026. It offers natural skincare formulations with Kashmiri saffron for skin health. It operates on a D2C model. The company has 998 employees. Its Indian entity Honasa Consumer Limited reported revenue of βΉ2,476 Cr. Ayuga offers products and services including Kashmiri Saffron Sunscreen, Kashmiri Saffron Gel Moisturizer, Kashmiri Saffron Face Wash, Kashmiri Saffron Face Oil, and Ayuga Rituals of Red Gold Gift Box. Its focus areas include Beauty and Personal Care, Skincare, Natural Ingredients and Wellness Products. Its competitors include Mamaearth, WOW Skin Science and Foxtale; 3 of its 3 listed competitors have raised funding.
Company details
Ayuga creates clean skincare products using potent natural ingredients like Kashmiri saffron, focusing on formulations that promote skin vitality. Based in Gurugram, India, the company sells items online through an e-commerce platform, emphasizing ancient wisdom in modern products. They provide options like free shipping and easy returns, targeting consumers seeking effective, natural solutions for daily skincare needs.
- Headquarters Gurugram, India
- Employees 998
- Stage Public
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website ayuga.in/en-usa
- Social X Facebook Instagram YouTube
- Legal Name Honasa Consumer Limited
- Date of Incorporation 16 Sep, 2016
- Jurisdiction New Delhi, Delhi, India
- Market Cap₹15,794 Cr
HONASA · NSE
- Share Price₹484.35
+0.06% today
- Revenue₹2,392 Cr
FY 2025-26 · +15.7% YoY
- EBITDA₹231 Cr
Margin 9.7%
- Net Profit₹204 Cr
FY 2025-26 · +180.2% YoY
- P/E (TTM)53.6x
P/B 10.3x
- ROE15.4%
ROCE 18.7%
- Debt / Equity0.10
Interest cover 7.0x
- Employee Count998
Associated legal entities of Ayuga
Ayuga operates through Honasa Consumer Limited, a listed company (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Honasa Consumer Limited Listed CIN L74999DL2016PLC306016 | Active | 16 Sep 2016 | New Delhi, Delhi | ₹2,476 Cr | 864 | 9 | View details |
Products & Services of Ayuga
Ayuga offers a comprehensive portfolio of products and services, including Kashmiri Saffron Sunscreen, Kashmiri Saffron Gel Moisturizer, Kashmiri Saffron Face Wash, Kashmiri Saffron Face Oil, and Ayuga Rituals of Red Gold Gift Box.
Offers SPF 50 protection with blue light defense.
Provides cooling gel for glowing and hydrated skin.
Gentle wash that brightens and nourishes the skin.
Lightweight oil for non-comedogenic skin glaze.
Contains cleanser and moisturizer for skincare routines.
Apps and channels of Ayuga
its YouTube channel AYUGA has 797 subscribers.
Board of directors of Honasa Consumer Limited (Ayuga)
Honasa Consumer Limited is the primary company behind Ayuga. The board of Honasa Consumer Limited currently have 6 directors; the longest-serving is Varun Alagh, appointed in 2016. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Varun Alagh DIN 07597289 | Whole-time director | 16 Sep 2016 | 10 yrs 1 mo | Honasa Consumer Limited |
| Ghazal Alagh DIN 07608292 | Whole-time director | 16 Sep 2016 | 10 yrs 1 mo | Honasa Consumer Limited |
| Ishaan Mittal DIN 07948671 | Nominee Director | 03 Jan 2020 | 6 yrs 10 mo | Honasa Consumer Limited |
| Vivek Gambhir DIN 06527810 | Director | 24 Mar 2021 | 5 yrs 7 mo | Honasa Consumer Limited |
| Subramaniam Somasundaram DIN 01494407 | Director | 11 Feb 2022 | 4 yrs 8 mo | Honasa Consumer Limited |
| Namita Gupta DIN 07337772 | Director | 08 Jun 2022 | 4 yrs 5 mo | Honasa Consumer Limited |
IPO & Listings of Ayuga
Ayuga is a publicly listed company on the NSE with ticker symbol HONASA in India, operating in the Trading sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- Listed onNSE: HONASA
- Listed entityHonasa Consumer Limited
- Exchange sectorTrading
Financials of Ayuga
Exchange-reported figures of Honasa Consumer Limited, the listed company behind Ayuga (NSE: HONASA).
Financial Highlights
FY 2025-26 Β· ConsolidatedRevenue vs Net Profit ₹ Cr
Margin trends
Financial summary ₹ Cr
| Metrics | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|---|
| Income statement | ||||||
| Revenue | 2,392 | 2,067 | 1,920 | 1,493 | 943 | 460 |
| Revenue growth | +15.7% | +7.7% | +28.6% | +58.2% | +105.1% | - |
| EBITDA | 231 | 68.53 | 137 | (132) | 11.47 | (1,334) |
| EBITDA margin | +9.7% | +3.3% | +7.1% | -8.8% | +1.2% | -290.0% |
| Profit before tax | 257 | 89.60 | 147 | (141) | 22.44 | (1,325) |
| Net profit | 204 | 72.67 | 113 | 29.08 | 15.74 | (1,332) |
| Net profit margin | +8.5% | +3.5% | +5.9% | +2.0% | +1.7% | -289.6% |
| EPS (βΉ) | 6.12 | 2.24 | 3.45 | (10.47) | 12,088.46 | (9,51,582.14) |
| Balance sheet | ||||||
| Total assets | 1,559 | 1,327 | 1,234 | 704 | 829 | 208 |
| Net worth | 1,412 | 1,180 | 1,095 | 606 | 706 | (1,765) |
| Total debt | 135 | 136 | 131 | 92.19 | 59.63 | 1,954 |
| Cash & bank | 214 | 331 | 486 | 68.06 | 87.69 | 20.75 |
| Net working capital | 173 | 244 | 441 | 110 | 65.78 | 18.09 |
| Cash flow | ||||||
| Cash from operations | 141 | 102 | 235 | (51.55) | 44.59 | 29.73 |
| Cash from investing | (17.06) | (145) | (470) | 39.87 | (505) | (20.61) |
| Cash from financing | (38.03) | (31.11) | 337 | (14.06) | 481 | (1.28) |
| Particulars | Sep 2026 | Jun 2026 | Mar 2026 | Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 | Dec 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 731 | 756 | 657 | 602 | 538 | 595 | 534 | 518 |
| Revenue growth (YoY) | +35.9% | +27.0% | +23.2% | +16.2% | +16.5% | +7.4% | - | - |
| Other income | 22.03 | 22.57 | 18.88 | 20.68 | 20.14 | 23.89 | 20.78 | 19.22 |
| EBITDA | 92.92 | 110 | 77.08 | 60.68 | 47.64 | 45.80 | 26.99 | 26.13 |
| EBITDA margin | +12.7% | +14.6% | +11.7% | +10.1% | +8.9% | +7.7% | +5.1% | +5.0% |
| Depreciation | 10.97 | 10.50 | 10.80 | 11.04 | 11.74 | 10.82 | 12.42 | 12.61 |
| Interest | 3.17 | 3.02 | 3.33 | 3.23 | 3.30 | 3.28 | 3.17 | 3.32 |
| Profit before tax | 101 | 119 | 81.83 | 67.09 | 52.74 | 55.59 | 32.18 | 29.42 |
| Tax | 27.55 | 28.80 | 12.40 | 16.88 | 13.52 | 14.27 | 7.19 | 3.39 |
| Net profit | 73.26 | 90.45 | 69.43 | 50.21 | 39.22 | 41.32 | 24.99 | 26.03 |
| EPS (βΉ) | 2.23 | 2.76 | 2.12 | 1.54 | 1.20 | 1.26 | 0.77 | 0.79 |
| Metrics | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Income statement | |||||||
| Revenue | 2,305 | 2,062 | 1,912 | 1,495 | 932 | 460 | 110 |
| Revenue growth | +11.8% | +7.9% | +27.8% | +60.5% | +102.6% | +319.0% | - |
| EBITDA | 209 | 53.81 | 130 | (108) | 15.62 | (1,334) | (432) |
| EBITDA margin | +9.1% | +2.6% | +6.8% | -7.2% | +1.7% | -290.0% | -393.3% |
| Profit before tax | 245 | 84.13 | 158 | (107) | 27.80 | (1,325) | (428) |
| Net profit | 195 | 64.07 | 121 | 48.00 | 19.87 | (1,332) | (428) |
| Net profit margin | +8.4% | +3.1% | +6.3% | +3.2% | +2.1% | -289.6% | -389.9% |
| EPS (βΉ) | 5.84 | 1.97 | 3.73 | (8.84) | 15,283.08 | (10,24,780.77) | (3,29,250.77) |
| Balance sheet | |||||||
| Total assets | 1,515 | 1,293 | 1,241 | 705 | 762 | 210 | 156 |
| Net worth | 1,396 | 1,173 | 1,124 | 627 | 712 | 189 | 156 |
| Total debt | 109 | 110 | 110 | 73.45 | 44.06 | 20.33 | 0.38 |
| Cash & bank | 190 | 318 | 480 | 53.42 | 78.52 | 20.75 | 26.42 |
| Net working capital | 165 | 234 | 443 | 102 | 54.67 | 19.83 | 30.59 |
| Cash flow | |||||||
| Cash from operations | 119 | 90.34 | 218 | (22.90) | 52.03 | 29.73 | (10.36) |
| Cash from investing | (13.05) | (145) | (459) | 2.96 | (518) | (20.61) | (117) |
| Cash from financing | (29.60) | (24.23) | 344 | (6.63) | 481 | (1.28) | 129 |
| Particulars | Sep 2026 | Jun 2026 | Mar 2026 | Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 | Dec 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 689 | 696 | 608 | 587 | 527 | 584 | 523 | 505 |
| Revenue growth (YoY) | +30.9% | +19.3% | +16.3% | +16.4% | +26.2% | +7.4% | - | - |
| Other income | 21.12 | 21.92 | 17.76 | 19.57 | 19.95 | 23.38 | 20.33 | 18.82 |
| Total expenses | 602 | 597 | 539 | 532 | 483 | 542 | 499 | 483 |
| EBITDA | 87.35 | 99.71 | 68.17 | 55.83 | 43.53 | 41.52 | 23.91 | 21.64 |
| EBITDA margin | +12.7% | +14.3% | +11.2% | +9.5% | +8.3% | +7.1% | +4.6% | +4.3% |
| Depreciation | 8.29 | 7.97 | 8.26 | 8.53 | 9.30 | 8.39 | 9.75 | 10.11 |
| Interest | 2.53 | 2.42 | 2.54 | 2.58 | 2.71 | 2.69 | 2.63 | 2.67 |
| Profit before tax | 97.65 | 111 | 75.13 | 64.29 | 51.47 | 53.82 | 31.86 | 27.68 |
| Tax | 25.94 | 26.93 | 10.65 | 16.19 | 13.12 | 13.92 | 7.25 | 2.98 |
Financial Statements
| Particulars | Sep 2026 | Jun 2026 | Mar 2026 | Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 | Dec 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 731 | 756 | 657 | 602 | 538 | 595 | 534 | 518 |
| Revenue growth (YoY) | +35.9% | +27.0% | +23.2% | +16.2% | +16.5% | +7.4% | - | - |
| Other income | 22.03 | 22.57 | 18.88 | 20.68 | 20.14 | 23.89 | 20.78 | 19.22 |
| EBITDA | 92.92 | 110 | 77.08 | 60.68 | 47.64 | 45.80 | 26.99 | 26.13 |
| EBITDA margin | +12.7% | +14.6% | +11.7% | +10.1% | +8.9% | +7.7% | +5.1% | +5.0% |
| Depreciation | 10.97 | 10.50 | 10.80 | 11.04 | 11.74 | 10.82 | 12.42 | 12.61 |
| Interest | 3.17 | 3.02 | 3.33 | 3.23 | 3.30 | 3.28 | 3.17 | 3.32 |
| Profit before tax | 101 | 119 | 81.83 | 67.09 | 52.74 | 55.59 | 32.18 | 29.42 |
| Tax | 27.55 | 28.80 | 12.40 | 16.88 | 13.52 | 14.27 | 7.19 | 3.39 |
| Net profit | 73.26 | 90.45 | 69.43 | 50.21 | 39.22 | 41.32 | 24.99 | 26.03 |
| EPS (βΉ) | 2.23 | 2.76 | 2.12 | 1.54 | 1.20 | 1.26 | 0.77 | 0.79 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|---|
| Revenue | 2,392 | 2,067 | 1,920 | 1,493 | 943 | 460 |
| Revenue growth | +15.7% | +7.7% | +28.6% | +58.2% | +105.1% | - |
| Other income | 83.58 | 78.73 | 49.70 | 22.52 | 20.88 | 12.11 |
| Total expenses | 2,161 | 1,998 | 1,783 | 1,625 | 932 | 1,794 |
| Employee cost | 0.00 | 200 | 171 | 165 | 78.85 | 27.76 |
| EBITDA | 231 | 68.53 | 137 | (132) | 11.47 | (1,334) |
| EBITDA margin | +9.7% | +3.3% | +7.1% | -8.8% | +1.2% | -290.0% |
| Depreciation | 44.40 | 45.01 | 30.62 | 24.96 | 6.90 | 1.71 |
| Interest | 13.14 | 12.65 | 9.04 | 6.66 | 3.01 | 0.98 |
| Profit before tax | 257 | 89.60 | 147 | (141) | 22.44 | (1,325) |
| Tax | 57.07 | 16.93 | 36.60 | 9.93 | 8.00 | 7.61 |
| Net profit | 204 | 72.67 | 113 | 29.08 | 15.74 | (1,332) |
| Net profit margin | +8.5% | +3.5% | +5.9% | +2.0% | +1.7% | -289.6% |
| EPS (βΉ) | 6.12 | 2.24 | 3.45 | (10.47) | 12,088.46 | (9,51,582.14) |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|---|
| Equity & liabilities | ||||||
| Share capital | 325 | 325 | 324 | 1,929 | 1,793 | 0.03 |
| Reserves & surplus | 1,086 | 855 | 771 | (1,323) | (1,087) | (1,765) |
| Shareholders' funds (net worth) | 1,412 | 1,180 | 1,095 | 606 | 706 | (1,765) |
| Minority interest | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Secured loans | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Unsecured loans | 135 | 136 | 131 | 92.19 | 59.63 | 1,954 |
| Total debt | 135 | 136 | 131 | 92.19 | 59.63 | 1,954 |
| Total liabilities | 1,559 | 1,327 | 1,234 | 704 | 829 | 208 |
| Assets | ||||||
| Gross block | 637 | 415 | 371 | 305 | 350 | 22.80 |
| Net block | 489 | 302 | 299 | 252 | 342 | 21.09 |
| Capital work in progress | 0.00 | 0.08 | 0.46 | 0.00 | 1.88 | 0.00 |
| Investments | 272 | 305 | 292 | 260 | 339 | 164 |
| Inventories | 179 | 176 | 132 | 121 | 67.14 | 41.35 |
| Sundry debtors | 198 | 132 | 159 | 131 | 72.79 | 33.84 |
| Cash & bank balances | 214 | 331 | 486 | 68.06 | 87.69 | 20.75 |
| Loans & advances | 130 | 84.87 | 68.70 | 70.75 | 37.21 | 14.97 |
| Total current assets | 721 | 725 | 846 | 390 | 265 | 111 |
| Total current liabilities | 548 | 481 | 405 | 281 | 199 | 92.82 |
| Net working capital | 173 | 244 | 441 | 110 | 65.78 | 18.09 |
| Total assets | 1,559 | 1,327 | 1,234 | 704 | 829 | 208 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|---|
| Opening cash | 32.97 | 107 | 4.65 | 30.39 | 9.76 | 1.92 |
| Net cash from operating activities | 141 | 102 | 235 | (51.55) | 44.59 | 29.73 |
| Net cash from investing activities | (17.06) | (145) | (470) | 39.87 | (505) | (20.61) |
| Net cash from financing activities | (38.03) | (31.11) | 337 | (14.06) | 481 | (1.28) |
| Net change in cash | 86.26 | (74.05) | 102 | (25.74) | 20.63 | 7.84 |
| Closing cash | 214 | 331 | 486 | 68.06 | 87.69 | 20.75 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|---|
| Growth | ||||||
| Sales growth | +15.7% | +7.7% | +28.6% | +58.2% | +105.1% | - |
| EBITDA growth | +237.4% | -50.0% | +203.9% | -1250.2% | +100.9% | - |
| PBT growth | +187.1% | -39.1% | +9998.0% | - | +9998.0% | +9997.0% |
| Net income growth | +180.2% | -35.5% | +287.2% | +84.8% | +101.2% | - |
| Revenue CAGR (3Y) | +17.0% | +29.9% | +61.0% | - | - | - |
| EBITDA CAGR (3Y) | - | +81.5% | - | - | - | - |
| Profitability & leverage | ||||||
| Net income margin | +8.4% | +3.5% | +5.8% | -10.1% | +1.5% | -289.6% |
| Return on capital employed | +18.7% | +8.0% | +16.1% | 0.0% | +1.8% | 0.0% |
| Return on net worth | +15.5% | +6.4% | -240.9% | 0.0% | -2.6% | 0.0% |
| Debt / equity | 0.10 | 0.12 | 0.13 | 0.12 | 0.00 | 0.00 |
| Long-term debt / equity | 0.08 | 0.10 | 0.11 | 0.09 | 0.00 | 0.00 |
| Interest cover | 7.03 | 53.78 | 8.49 | -4.25 | 65.86 | -0.07 |
| Efficiency & per share | ||||||
| Fixed asset turnover | 4.55 | 5.26 | 5.68 | 4.56 | 5.06 | 20.18 |
| Inventory turnover | 13.45 | 13.40 | 15.17 | 15.88 | 17.39 | 11.12 |
| Debtors turnover | 14.47 | 14.17 | 13.23 | 14.67 | 17.70 | 13.59 |
| EPS (βΉ) | 6.15 | 2.24 | 3.45 | (10.47) | 12,088.46 | (9,51,582.14) |
| Dividend per share (βΉ) | 3.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Book value per share (βΉ) | 43.39 | 36.28 | 33.78 | (87.07) | (8,36,393.85) | (12,60,824.29) |
| Particulars | Sep 2026 | Jun 2026 | Mar 2026 | Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 | Dec 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 689 | 696 | 608 | 587 | 527 | 584 | 523 | 505 |
| Revenue growth (YoY) | +30.9% | +19.3% | +16.3% | +16.4% | +26.2% | +7.4% | - | - |
| Other income | 21.12 | 21.92 | 17.76 | 19.57 | 19.95 | 23.38 | 20.33 | 18.82 |
| Total expenses | 602 | 597 | 539 | 532 | 483 | 542 | 499 | 483 |
| EBITDA | 87.35 | 99.71 | 68.17 | 55.83 | 43.53 | 41.52 | 23.91 | 21.64 |
| EBITDA margin | +12.7% | +14.3% | +11.2% | +9.5% | +8.3% | +7.1% | +4.6% | +4.3% |
| Depreciation | 8.29 | 7.97 | 8.26 | 8.53 | 9.30 | 8.39 | 9.75 | 10.11 |
| Interest | 2.53 | 2.42 | 2.54 | 2.58 | 2.71 | 2.69 | 2.63 | 2.67 |
| Profit before tax | 97.65 | 111 | 75.13 | 64.29 | 51.47 | 53.82 | 31.86 | 27.68 |
| Tax | 25.94 | 26.93 | 10.65 | 16.19 | 13.12 | 13.92 | 7.25 | 2.98 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Revenue | 2,305 | 2,062 | 1,912 | 1,495 | 932 | 460 | 110 |
| Revenue growth | +11.8% | +7.9% | +27.8% | +60.5% | +102.6% | +319.0% | - |
| Other income | 80.66 | 76.37 | 58.34 | 20.44 | 20.68 | 12.11 | 4.38 |
| Total expenses | 2,096 | 2,008 | 1,782 | 1,603 | 916 | 1,794 | 542 |
| Employee cost | 0.00 | 181 | 158 | 125 | 72.03 | 27.76 | 8.90 |
| EBITDA | 209 | 53.81 | 130 | (108) | 15.62 | (1,334) | (432) |
| EBITDA margin | +9.1% | +2.6% | +6.8% | -7.2% | +1.7% | -290.0% | -393.3% |
| Depreciation | 34.48 | 35.52 | 22.87 | 14.78 | 5.65 | 1.71 | 0.65 |
| Interest | 10.53 | 10.53 | 7.19 | 5.06 | 2.85 | 0.98 | 0.05 |
| Profit before tax | 245 | 84.13 | 158 | (107) | 27.80 | (1,325) | (428) |
| Tax | 53.88 | 20.06 | 37.31 | 13.27 | 7.93 | 7.61 | 0.00 |
| Net profit | 195 | 64.07 | 121 | 48.00 | 19.87 | (1,332) | (428) |
| Net profit margin | +8.4% | +3.1% | +6.3% | +3.2% | +2.1% | -289.6% | -389.9% |
| EPS (βΉ) | 5.84 | 1.97 | 3.73 | (8.84) | 15,283.08 | (10,24,780.77) | (3,29,250.77) |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Equity & liabilities | |||||||
| Share capital | 325 | 325 | 324 | 1,929 | 1,793 | 1,954 | 593 |
| Reserves & surplus | 1,071 | 848 | 800 | (1,302) | (1,081) | (1,765) | (437) |
| Shareholders' funds (net worth) | 1,396 | 1,173 | 1,124 | 627 | 712 | 189 | 156 |
| Secured loans | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Unsecured loans | 109 | 110 | 110 | 73.45 | 44.06 | 20.33 | 0.38 |
| Total debt | 109 | 110 | 110 | 73.45 | 44.06 | 20.33 | 0.38 |
| Total liabilities | 1,515 | 1,293 | 1,241 | 705 | 762 | 210 | 156 |
| Assets | |||||||
| Gross block | 311 | 289 | 206 | 149 | 105 | 22.80 | 1.74 |
| Net block | 188 | 198 | 170 | 126 | 97.75 | 21.09 | 1.01 |
| Capital work in progress | 0.00 | 0.08 | 0.29 | 0.00 | 1.88 | 0.00 | 0.00 |
| Investments | 549 | 391 | 426 | 392 | 532 | 164 | 124 |
| Inventories | 161 | 174 | 124 | 113 | 65.87 | 41.74 | 13.67 |
| Sundry debtors | 196 | 132 | 147 | 114 | 64.77 | 33.84 | 10.61 |
| Cash & bank balances | 190 | 318 | 480 | 53.42 | 78.52 | 20.75 | 26.42 |
| Loans & advances | 124 | 85.92 | 70.38 | 66.06 | 33.11 | 14.97 | 4.62 |
| Total current assets | 671 | 710 | 821 | 346 | 242 | 111 | 55.32 |
| Total current liabilities | 506 | 476 | 378 | 244 | 188 | 91.47 | 24.73 |
| Net working capital | 165 | 234 | 443 | 102 | 54.67 | 19.83 | 30.59 |
| Total assets | 1,515 | 1,293 | 1,241 | 705 | 762 | 210 | 156 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Opening cash | 25.16 | 104 | (1.94) | 24.63 | 9.76 | 1.92 | 0.51 |
| Net cash from operating activities | 119 | 90.34 | 218 | (22.90) | 52.03 | 29.73 | (10.36) |
| Net cash from investing activities | (13.05) | (145) | (459) | 2.96 | (518) | (20.61) | (117) |
| Net cash from financing activities | (29.60) | (24.23) | 344 | (6.63) | 481 | (1.28) | 129 |
| Net change in cash | 76.68 | (78.70) | 103 | (26.56) | 14.87 | 7.84 | 1.41 |
| Closing cash | 190 | 318 | 480 | 53.42 | 78.52 | 20.75 | 26.42 |
| Particulars | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|---|---|
| Growth | |||||||
| Sales growth | +11.8% | +7.9% | +27.8% | +60.5% | +102.6% | +319.0% | - |
| EBITDA growth | +288.5% | -58.6% | +220.5% | -790.6% | +101.2% | -209.0% | - |
| PBT growth | +188.4% | -46.4% | +9998.0% | - | +9998.0% | -209.5% | - |
| Net income growth | +203.6% | -47.0% | +152.0% | +141.6% | +101.5% | -211.2% | - |
| Revenue CAGR (3Y) | +19.7% | +33.8% | +60.8% | +138.8% | +281.1% | - | - |
| EBITDA CAGR (3Y) | - | +50.7% | - | -37.0% | - | - | - |
| Profitability & leverage | |||||||
| Net income margin | +7.4% | +3.1% | +6.3% | -8.1% | +2.1% | -289.6% | -389.9% |
| Return on capital employed | +18.2% | +7.5% | +17.0% | 0.0% | +2.3% | 0.0% | 0.0% |
| Return on net worth | +14.9% | +6.0% | -581.9% | 0.0% | -3.6% | 0.0% | 0.0% |
| Debt / equity | 0.09 | 0.10 | 0.10 | 0.06 | 0.07 | 0.06 | 0.00 |
| Long-term debt / equity | 0.07 | 0.08 | 0.09 | 0.05 | 0.07 | 0.06 | 0.00 |
| Interest cover | 6.03 | 58.69 | 6.71 | -4.13 | 28.59 | -0.07 | -0.01 |
| Efficiency & per share | |||||||
| Fixed asset turnover | 8.55 | 9.02 | 10.79 | 11.79 | 14.57 | 37.49 | 105.05 |
| Inventory turnover | 15.33 | 14.99 | 16.17 | 16.76 | 17.32 | 16.60 | 14.57 |
| Debtors turnover | 15.63 | 15.99 | 14.64 | 16.70 | 18.90 | 20.70 | 16.57 |
| EPS (βΉ) | 5.86 | 2.12 | 3.73 | (8.84) | 15,283.08 | (10,24,780.77) | (3,29,250.77) |
| Dividend per share (βΉ) | 3.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
| Book value per share (βΉ) | 42.91 | 36.08 | 34.68 | (85.53) | (8,31,385.38) | (13,57,802.31) | (3,36,284.62) |
Competitors of Ayuga
Ayuga has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Foxtale.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| foxtale.in | 2021 | Mumbai, India | $57.45M | 308 | Online brand of skincare, face, lip, body care, and perfume products |
Detailed competitors of Ayuga
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Web traffic of Ayuga
The website of Ayuga (ayuga.in) receives about 2K visits a month.
- Monthly visits2K
▲ 15.4% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Ayuga (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Ayuga
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Articles about Ayuga on our blog
Frequently Asked Questions about Ayuga
Ayuga was founded in 2026.
Ayuga is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Ayuga has 998 employees.
The primary company behind Ayuga, Honasa Consumer Limited, reported revenue of βΉ2,476 Cr for FY 2026, up 16% year on year.
Ayuga creates clean skincare products using potent natural ingredients like Kashmiri saffron, focusing on formulations that promote skin vitality. Based in Gurugram, India, the company sells items online through an e-commerce platform, emphasizing ancient wisdom in modern products. They provide options like free shipping and easy returns, targeting consumers seeking effective, natural solutions for daily skincare needs.
Ayuga's top competitors include Mamaearth, Foxtale and WOW Skin Science.
Ayuga offers Kashmiri Saffron Sunscreen, Kashmiri Saffron Gel Moisturizer, Kashmiri Saffron Face Wash, Kashmiri Saffron Face Oil, and Ayuga Rituals of Red Gold Gift Box.
Yes, Ayuga is publicly traded on NSE under the ticker symbol HONASA.
Ayuga operates through Honasa Consumer Limited.
The legal entities of Ayuga currently have 8 directors, including Ishaan Mittal, Subramaniam Somasundaram, Varun Alagh and others.
