Ayuga

Gurugram, India Founded: 2026 • Age: 0 yrs Listed
Offers natural skincare formulations with Kashmiri saffron for skin health.

About Ayuga

Ayuga is a publicly listed company based in Gurugram (India) founded in 2026. It offers natural skincare formulations with Kashmiri saffron for skin health. It operates on a D2C model. The company has 998 employees. Its Indian entity Honasa Consumer Limited reported revenue of β‚Ή2,476 Cr. Ayuga offers products and services including Kashmiri Saffron Sunscreen, Kashmiri Saffron Gel Moisturizer, Kashmiri Saffron Face Wash, Kashmiri Saffron Face Oil, and Ayuga Rituals of Red Gold Gift Box. Its focus areas include Beauty and Personal Care, Skincare, Natural Ingredients and Wellness Products. Its competitors include Mamaearth, WOW Skin Science and Foxtale; 3 of its 3 listed competitors have raised funding.

Company details

Ayuga creates clean skincare products using potent natural ingredients like Kashmiri saffron, focusing on formulations that promote skin vitality. Based in Gurugram, India, the company sells items online through an e-commerce platform, emphasizing ancient wisdom in modern products. They provide options like free shipping and easy returns, targeting consumers seeking effective, natural solutions for daily skincare needs.

  • Headquarters Gurugram, India
  • Employees 998
  • Stage Public
  • Sectors
    Consumer
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website ayuga.in/en-usa
  • Social X Facebook Instagram YouTube
  • Legal Name Honasa Consumer Limited
  • Date of Incorporation 16 Sep, 2016
  • Jurisdiction New Delhi, Delhi, India
Key Metrics
  • Market Cap
    ₹15,794 Cr

    HONASA · NSE

  • Share Price
    ₹484.35

    +0.06% today

  • Revenue
    ₹2,392 Cr

    FY 2025-26 · +15.7% YoY

  • EBITDA
    ₹231 Cr

    Margin 9.7%

  • Net Profit
    ₹204 Cr

    FY 2025-26 · +180.2% YoY

  • P/E (TTM)
    53.6x

    P/B 10.3x

  • ROE
    15.4%

    ROCE 18.7%

  • Debt / Equity
    0.10

    Interest cover 7.0x

  • Employee Count
    998

Products & Services of Ayuga

Ayuga offers a comprehensive portfolio of products and services, including Kashmiri Saffron Sunscreen, Kashmiri Saffron Gel Moisturizer, Kashmiri Saffron Face Wash, Kashmiri Saffron Face Oil, and Ayuga Rituals of Red Gold Gift Box.

Kashmiri Saffron Sunscreen
Sunscreen

Offers SPF 50 protection with blue light defense.

Kashmiri Saffron Gel Moisturizer
Moisturizer

Provides cooling gel for glowing and hydrated skin.

Kashmiri Saffron Face Wash
Cleanser

Gentle wash that brightens and nourishes the skin.

Kashmiri Saffron Face Oil
Face Oil

Lightweight oil for non-comedogenic skin glaze.

Ayuga Rituals of Red Gold Gift Box
Gift Set

Contains cleanser and moisturizer for skincare routines.

Apps and channels of Ayuga

its YouTube channel AYUGA has 797 subscribers.

AYUGA
YouTube 797 subscribers
Open channel

Board of directors of Honasa Consumer Limited (Ayuga)

Honasa Consumer Limited is the primary company behind Ayuga. The board of Honasa Consumer Limited currently have 6 directors; the longest-serving is Varun Alagh, appointed in 2016. 2 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Varun Alagh
DIN 07597289
Whole-time director16 Sep 201610 yrs 1 moHonasa Consumer Limited
Ghazal Alagh
DIN 07608292
Whole-time director16 Sep 201610 yrs 1 moHonasa Consumer Limited
Ishaan Mittal
DIN 07948671
Nominee Director03 Jan 20206 yrs 10 moHonasa Consumer Limited
Vivek Gambhir
DIN 06527810
Director24 Mar 20215 yrs 7 moHonasa Consumer Limited
Subramaniam Somasundaram
DIN 01494407
Director11 Feb 20224 yrs 8 moHonasa Consumer Limited
Namita Gupta
DIN 07337772
Director08 Jun 20224 yrs 5 moHonasa Consumer Limited

IPO & Listings of Ayuga

Ayuga is a publicly listed company on the NSE with ticker symbol HONASA in India, operating in the Trading sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • Listed onNSE: HONASA
  • Listed entityHonasa Consumer Limited
  • Exchange sectorTrading

Financials of Ayuga

Exchange-reported figures of Honasa Consumer Limited, the listed company behind Ayuga (NSE: HONASA).

Financial Highlights

FY 2025-26 Β· Consolidated
Revenue
₹2,392 Cr
+15.7% YoY
EBITDA
₹231 Cr
+237.4% YoY
Profit After Tax
₹204 Cr
+180.2% YoY
Net Worth
₹1,412 Cr
+19.7% YoY
Total Assets
₹1,559 Cr
+17.5% YoY
Total Debt
₹135 Cr
-0.8% YoY

Revenue vs Net Profit ₹ Cr

Margin trends

Financial summary ₹ Cr

MetricsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Income statement
Revenue2,3922,0671,9201,493943460
Revenue growth+15.7%+7.7%+28.6%+58.2%+105.1%-
EBITDA23168.53137(132)11.47(1,334)
EBITDA margin+9.7%+3.3%+7.1%-8.8%+1.2%-290.0%
Profit before tax25789.60147(141)22.44(1,325)
Net profit20472.6711329.0815.74(1,332)
Net profit margin+8.5%+3.5%+5.9%+2.0%+1.7%-289.6%
EPS (β‚Ή)6.122.243.45(10.47)12,088.46(9,51,582.14)
Balance sheet
Total assets1,5591,3271,234704829208
Net worth1,4121,1801,095606706(1,765)
Total debt13513613192.1959.631,954
Cash & bank21433148668.0687.6920.75
Net working capital17324444111065.7818.09
Cash flow
Cash from operations141102235(51.55)44.5929.73
Cash from investing(17.06)(145)(470)39.87(505)(20.61)
Cash from financing(38.03)(31.11)337(14.06)481(1.28)
ParticularsSep 2026Jun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024
Revenue731756657602538595534518
Revenue growth (YoY)+35.9%+27.0%+23.2%+16.2%+16.5%+7.4%--
Other income22.0322.5718.8820.6820.1423.8920.7819.22
EBITDA92.9211077.0860.6847.6445.8026.9926.13
EBITDA margin+12.7%+14.6%+11.7%+10.1%+8.9%+7.7%+5.1%+5.0%
Depreciation10.9710.5010.8011.0411.7410.8212.4212.61
Interest3.173.023.333.233.303.283.173.32
Profit before tax10111981.8367.0952.7455.5932.1829.42
Tax27.5528.8012.4016.8813.5214.277.193.39
Net profit73.2690.4569.4350.2139.2241.3224.9926.03
EPS (β‚Ή)2.232.762.121.541.201.260.770.79
MetricsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Income statement
Revenue2,3052,0621,9121,495932460110
Revenue growth+11.8%+7.9%+27.8%+60.5%+102.6%+319.0%-
EBITDA20953.81130(108)15.62(1,334)(432)
EBITDA margin+9.1%+2.6%+6.8%-7.2%+1.7%-290.0%-393.3%
Profit before tax24584.13158(107)27.80(1,325)(428)
Net profit19564.0712148.0019.87(1,332)(428)
Net profit margin+8.4%+3.1%+6.3%+3.2%+2.1%-289.6%-389.9%
EPS (β‚Ή)5.841.973.73(8.84)15,283.08(10,24,780.77)(3,29,250.77)
Balance sheet
Total assets1,5151,2931,241705762210156
Net worth1,3961,1731,124627712189156
Total debt10911011073.4544.0620.330.38
Cash & bank19031848053.4278.5220.7526.42
Net working capital16523444310254.6719.8330.59
Cash flow
Cash from operations11990.34218(22.90)52.0329.73(10.36)
Cash from investing(13.05)(145)(459)2.96(518)(20.61)(117)
Cash from financing(29.60)(24.23)344(6.63)481(1.28)129
ParticularsSep 2026Jun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024
Revenue689696608587527584523505
Revenue growth (YoY)+30.9%+19.3%+16.3%+16.4%+26.2%+7.4%--
Other income21.1221.9217.7619.5719.9523.3820.3318.82
Total expenses602597539532483542499483
EBITDA87.3599.7168.1755.8343.5341.5223.9121.64
EBITDA margin+12.7%+14.3%+11.2%+9.5%+8.3%+7.1%+4.6%+4.3%
Depreciation8.297.978.268.539.308.399.7510.11
Interest2.532.422.542.582.712.692.632.67
Profit before tax97.6511175.1364.2951.4753.8231.8627.68
Tax25.9426.9310.6516.1913.1213.927.252.98

Financial Statements

Figures in ₹ Cr; negatives in brackets. Updated 11 Nov 2026
ParticularsSep 2026Jun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024
Revenue731756657602538595534518
Revenue growth (YoY)+35.9%+27.0%+23.2%+16.2%+16.5%+7.4%--
Other income22.0322.5718.8820.6820.1423.8920.7819.22
EBITDA92.9211077.0860.6847.6445.8026.9926.13
EBITDA margin+12.7%+14.6%+11.7%+10.1%+8.9%+7.7%+5.1%+5.0%
Depreciation10.9710.5010.8011.0411.7410.8212.4212.61
Interest3.173.023.333.233.303.283.173.32
Profit before tax10111981.8367.0952.7455.5932.1829.42
Tax27.5528.8012.4016.8813.5214.277.193.39
Net profit73.2690.4569.4350.2139.2241.3224.9926.03
EPS (β‚Ή)2.232.762.121.541.201.260.770.79
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Revenue2,3922,0671,9201,493943460
Revenue growth+15.7%+7.7%+28.6%+58.2%+105.1%-
Other income83.5878.7349.7022.5220.8812.11
Total expenses2,1611,9981,7831,6259321,794
Employee cost0.0020017116578.8527.76
EBITDA23168.53137(132)11.47(1,334)
EBITDA margin+9.7%+3.3%+7.1%-8.8%+1.2%-290.0%
Depreciation44.4045.0130.6224.966.901.71
Interest13.1412.659.046.663.010.98
Profit before tax25789.60147(141)22.44(1,325)
Tax57.0716.9336.609.938.007.61
Net profit20472.6711329.0815.74(1,332)
Net profit margin+8.5%+3.5%+5.9%+2.0%+1.7%-289.6%
EPS (β‚Ή)6.122.243.45(10.47)12,088.46(9,51,582.14)
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Equity & liabilities
Share capital3253253241,9291,7930.03
Reserves & surplus1,086855771(1,323)(1,087)(1,765)
Shareholders' funds (net worth)1,4121,1801,095606706(1,765)
Minority interest0.000.000.000.000.000.00
Secured loans0.000.000.000.000.000.00
Unsecured loans13513613192.1959.631,954
Total debt13513613192.1959.631,954
Total liabilities1,5591,3271,234704829208
Assets
Gross block63741537130535022.80
Net block48930229925234221.09
Capital work in progress0.000.080.460.001.880.00
Investments272305292260339164
Inventories17917613212167.1441.35
Sundry debtors19813215913172.7933.84
Cash & bank balances21433148668.0687.6920.75
Loans & advances13084.8768.7070.7537.2114.97
Total current assets721725846390265111
Total current liabilities54848140528119992.82
Net working capital17324444111065.7818.09
Total assets1,5591,3271,234704829208
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Opening cash32.971074.6530.399.761.92
Net cash from operating activities141102235(51.55)44.5929.73
Net cash from investing activities(17.06)(145)(470)39.87(505)(20.61)
Net cash from financing activities(38.03)(31.11)337(14.06)481(1.28)
Net change in cash86.26(74.05)102(25.74)20.637.84
Closing cash21433148668.0687.6920.75
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21
Growth
Sales growth+15.7%+7.7%+28.6%+58.2%+105.1%-
EBITDA growth+237.4%-50.0%+203.9%-1250.2%+100.9%-
PBT growth+187.1%-39.1%+9998.0%-+9998.0%+9997.0%
Net income growth+180.2%-35.5%+287.2%+84.8%+101.2%-
Revenue CAGR (3Y)+17.0%+29.9%+61.0%---
EBITDA CAGR (3Y)-+81.5%----
Profitability & leverage
Net income margin+8.4%+3.5%+5.8%-10.1%+1.5%-289.6%
Return on capital employed+18.7%+8.0%+16.1%0.0%+1.8%0.0%
Return on net worth+15.5%+6.4%-240.9%0.0%-2.6%0.0%
Debt / equity0.100.120.130.120.000.00
Long-term debt / equity0.080.100.110.090.000.00
Interest cover7.0353.788.49-4.2565.86-0.07
Efficiency & per share
Fixed asset turnover4.555.265.684.565.0620.18
Inventory turnover13.4513.4015.1715.8817.3911.12
Debtors turnover14.4714.1713.2314.6717.7013.59
EPS (β‚Ή)6.152.243.45(10.47)12,088.46(9,51,582.14)
Dividend per share (β‚Ή)3.000.000.000.000.000.00
Book value per share (β‚Ή)43.3936.2833.78(87.07)(8,36,393.85)(12,60,824.29)
ParticularsSep 2026Jun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024
Revenue689696608587527584523505
Revenue growth (YoY)+30.9%+19.3%+16.3%+16.4%+26.2%+7.4%--
Other income21.1221.9217.7619.5719.9523.3820.3318.82
Total expenses602597539532483542499483
EBITDA87.3599.7168.1755.8343.5341.5223.9121.64
EBITDA margin+12.7%+14.3%+11.2%+9.5%+8.3%+7.1%+4.6%+4.3%
Depreciation8.297.978.268.539.308.399.7510.11
Interest2.532.422.542.582.712.692.632.67
Profit before tax97.6511175.1364.2951.4753.8231.8627.68
Tax25.9426.9310.6516.1913.1213.927.252.98
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Revenue2,3052,0621,9121,495932460110
Revenue growth+11.8%+7.9%+27.8%+60.5%+102.6%+319.0%-
Other income80.6676.3758.3420.4420.6812.114.38
Total expenses2,0962,0081,7821,6039161,794542
Employee cost0.0018115812572.0327.768.90
EBITDA20953.81130(108)15.62(1,334)(432)
EBITDA margin+9.1%+2.6%+6.8%-7.2%+1.7%-290.0%-393.3%
Depreciation34.4835.5222.8714.785.651.710.65
Interest10.5310.537.195.062.850.980.05
Profit before tax24584.13158(107)27.80(1,325)(428)
Tax53.8820.0637.3113.277.937.610.00
Net profit19564.0712148.0019.87(1,332)(428)
Net profit margin+8.4%+3.1%+6.3%+3.2%+2.1%-289.6%-389.9%
EPS (β‚Ή)5.841.973.73(8.84)15,283.08(10,24,780.77)(3,29,250.77)
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Equity & liabilities
Share capital3253253241,9291,7931,954593
Reserves & surplus1,071848800(1,302)(1,081)(1,765)(437)
Shareholders' funds (net worth)1,3961,1731,124627712189156
Secured loans0.000.000.000.000.000.000.00
Unsecured loans10911011073.4544.0620.330.38
Total debt10911011073.4544.0620.330.38
Total liabilities1,5151,2931,241705762210156
Assets
Gross block31128920614910522.801.74
Net block18819817012697.7521.091.01
Capital work in progress0.000.080.290.001.880.000.00
Investments549391426392532164124
Inventories16117412411365.8741.7413.67
Sundry debtors19613214711464.7733.8410.61
Cash & bank balances19031848053.4278.5220.7526.42
Loans & advances12485.9270.3866.0633.1114.974.62
Total current assets67171082134624211155.32
Total current liabilities50647637824418891.4724.73
Net working capital16523444310254.6719.8330.59
Total assets1,5151,2931,241705762210156
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Opening cash25.16104(1.94)24.639.761.920.51
Net cash from operating activities11990.34218(22.90)52.0329.73(10.36)
Net cash from investing activities(13.05)(145)(459)2.96(518)(20.61)(117)
Net cash from financing activities(29.60)(24.23)344(6.63)481(1.28)129
Net change in cash76.68(78.70)103(26.56)14.877.841.41
Closing cash19031848053.4278.5220.7526.42
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Growth
Sales growth+11.8%+7.9%+27.8%+60.5%+102.6%+319.0%-
EBITDA growth+288.5%-58.6%+220.5%-790.6%+101.2%-209.0%-
PBT growth+188.4%-46.4%+9998.0%-+9998.0%-209.5%-
Net income growth+203.6%-47.0%+152.0%+141.6%+101.5%-211.2%-
Revenue CAGR (3Y)+19.7%+33.8%+60.8%+138.8%+281.1%--
EBITDA CAGR (3Y)-+50.7%--37.0%---
Profitability & leverage
Net income margin+7.4%+3.1%+6.3%-8.1%+2.1%-289.6%-389.9%
Return on capital employed+18.2%+7.5%+17.0%0.0%+2.3%0.0%0.0%
Return on net worth+14.9%+6.0%-581.9%0.0%-3.6%0.0%0.0%
Debt / equity0.090.100.100.060.070.060.00
Long-term debt / equity0.070.080.090.050.070.060.00
Interest cover6.0358.696.71-4.1328.59-0.07-0.01
Efficiency & per share
Fixed asset turnover8.559.0210.7911.7914.5737.49105.05
Inventory turnover15.3314.9916.1716.7617.3216.6014.57
Debtors turnover15.6315.9914.6416.7018.9020.7016.57
EPS (β‚Ή)5.862.123.73(8.84)15,283.08(10,24,780.77)(3,29,250.77)
Dividend per share (β‚Ή)3.000.000.000.000.000.000.00
Book value per share (β‚Ή)42.9136.0834.68(85.53)(8,31,385.38)(13,57,802.31)(3,36,284.62)

Competitors of Ayuga

Ayuga has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Foxtale.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
mamaearth.in2016Gurugram, India$89.36M1,900
Online brand offering multi-category natural skin care and makeup products
buywow.in2014Bengaluru, India$98M100
Organic beauty products are offered by an internet-first brand.
foxtale.in2021Mumbai, India$57.45M308
Online brand of skincare, face, lip, body care, and perfume products
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Web traffic of Ayuga

The website of Ayuga (ayuga.in) receives about 2K visits a month.

  • Monthly visits
    2K

    ▲ 15.4% vs previous month

Top companies in Beauty & Personal Care Products

3 companies that operate in the same segment as Ayuga (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online platform offering a wide range of baby, kids, and maternity products
2010Pune, Maharashtra, IndiaUSD 513.39 MUSD 911.07 M3,752
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 60.63 M
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Articles about Ayuga on our blog

Frequently Asked Questions about Ayuga

Ayuga was founded in 2026.

Ayuga is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.

Ayuga has 998 employees.

The primary company behind Ayuga, Honasa Consumer Limited, reported revenue of β‚Ή2,476 Cr for FY 2026, up 16% year on year.

Ayuga creates clean skincare products using potent natural ingredients like Kashmiri saffron, focusing on formulations that promote skin vitality. Based in Gurugram, India, the company sells items online through an e-commerce platform, emphasizing ancient wisdom in modern products. They provide options like free shipping and easy returns, targeting consumers seeking effective, natural solutions for daily skincare needs.

Ayuga's top competitors include Mamaearth, Foxtale and WOW Skin Science.

Ayuga offers Kashmiri Saffron Sunscreen, Kashmiri Saffron Gel Moisturizer, Kashmiri Saffron Face Wash, Kashmiri Saffron Face Oil, and Ayuga Rituals of Red Gold Gift Box.

Yes, Ayuga is publicly traded on NSE under the ticker symbol HONASA.

Ayuga operates through Honasa Consumer Limited.

The legal entities of Ayuga currently have 8 directors, including Ishaan Mittal, Subramaniam Somasundaram, Varun Alagh and others.

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