About Babyshop
Babyshop is a Consumer company based in Stockholm (Sweden) founded in 2006. Childrens products including clothes and toys are retailed online. Babyshop has raised $16.72 million across 7 funding rounds from investors including Verdane, ACACIA Asset Management and Net Departo. The company has 2 employees. Babyshop has completed 1 acquisition, including Alexandalexa. Its website babyshop.com draws about 242 thousand monthly visits. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its legal entity is BABYSHOP, LLC. Its competitors include Lekmer, MM of Sweden and Barnparadiset.
Company details
Babyshop is an online store offering childrens products. The products include baby and childrens clothes, shoes, toys, strollers, car seats, maternity clothes, accessories and more for children aged between 0-10 years. The company has won awards including The Years E-commerce Award at the Nordic E-commerce Summit in 2011 and The Best Online Fashion Boutique for Childrens Clothing at the Habit Fashion Awards in 2012. The company acquired AlexandAlexa in Dec 2014 and Babyshop AS, a Norwegian retail chain in May 2015.
- Headquarters Stockholm, Sweden
- Employees 2
- SectorsConsumer
- Website category Lifestyle · Childcare
- Email••••••••
- Phone•••• ••••
- Website babyshop.com/en-us
- Social LinkedIn X Facebook
- Legal Name Babyshop, Llc
- Total Equity Funding$16.72M (USD)
in 7 rounds
- Latest Funding Round$16.72M (USD), Series A
Jun 2019
- InvestorsVerdane
& 3 more
- Employee Count2
- Investments & Acquisitions
Funding Insights of Babyshop
Babyshop has successfully raised a total of $16.72M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $16.72 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.72M
- Total Rounds 7
- Last Round Series A — $16.72M
- Investors Count 4
All 7 funding rounds of Babyshop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $16.72M | Series A | – | Verdane | – |
| Aug 2016 | Series A | – | – | – | |
| Jun 2016 | Series A | – | – | ||
| May 2015 | Series A | – | – | ||
| Dec 2014 | Seed | – | – | ||
| Dec 2013 | Seed | – | – | ||
| May 2010 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Babyshop
Babyshop has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Verdane, ACACIA Asset Management and Net Departo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | verdane.com | Oslo, Norway | ||
Swedish tech companies are supported with private capital investments. | 2007 | acaciainvest.se | Stockholm, Sweden | |
An e-commerce investment group focused on Nordic companies. | netdeparto.com | Stockholm, Sweden | ||
Expansion-stage tech investments are targeted in Sweden and Norway. | aggregatemedia.com | Stockholm, Sweden |
Investor details for Babyshop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Babyshop
29 people are tracked at Babyshop (3 in leadership, 26 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Clara Ströman Hoas | Chief HR & Communications Officer | Leadership |
Erika Lindahl | Head Of Own Brands | Leadership |
Yuri Pogodin | Head of Business Development | Leadership |
Isabelle Idermark | Product Manager Interior - Proprietary Brands | Team |
Johanna Barmé | HR and Payroll specialist | Team |
Mengxi Pu | Commercial Marketing Manager | Team |
Rebecka Uurinmäki | Customer Service Agent | Team |
Tova Lindström | Social Media Manager | Team |
Klara Hjärtsjö | Marketing Production Manager | Team |
Sara T. | Marketing Manager - Alex & Alexa | Team |
Johan Wacklin Nilsson | Product Owner - Growth | Team |
Viktor Löwdahl | Strategic controller | Team |
Linnea Jonsson | Buying Admin Assistant | Team |
Lisa Engström | Tech Project Lead | Team |
Sophie Åslev | Buying Admin Assistant | Team |
Jakob Strandsäter | Tech support & tester | Team |
Monika Kazan | Customer Care Agent | Team |
Ansam Alfalahi | Support | Team |
Elin Hultin | Customer Service Agent | Team |
Sara Strömberg | Performance marketing specialist | Team |
9 more people are available in the full profile.
Complete people profiles for Babyshop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Babyshop
Babyshop has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Alexandalexa.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Luxury children's clothing and accessories are sold online globally. | alexandalexa.com | London, United Kingdom | 2006 | Dec 2014 | •••• |
Complete acquisition details for Babyshop
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Babyshop
4 dated milestones of Babyshop across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Babyshop is founded.
- Funding First funding round.
- Acquisition Acquires Alexandalexa.
- Funding Latest funding round, Series A, of $16.7M.
Competitors of Babyshop
Babyshop has 3 listed competitors in our database. They include Lekmer, MM of Sweden and Barnparadiset.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lekmer.com | 2006 | Stockholm, Sweden | Manages an e-commerce store offering multi-category products for children. | |||
| mmofsweden.com | 2012 | Stockholm, Sweden | Offers comprehensive solutions for baby and mom products. | |||
| barnparadiset.se | 2007 | Hoganas, Sweden | An online retail platform specializing in children's products. |
Detailed competitors of Babyshop
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- Full competitor set
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Web traffic of Babyshop
The website of Babyshop (babyshop.com) receives about 242K visits a month and ranks #164,888 among all websites worldwide, #8,621 in Childcare.
- Monthly visits242K
▼ 7.6% vs previous month
- Unique visitors106.8K
per month
- Global rank#164,888
among all websites
- Category rank#8,621
Lifestyle · Childcare
- Bounce rate48%
- Pages per visit2.8
- Average visit1 min 01 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Babyshop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
babyshopstores.com | babyshopstores.com | 100% | #156,252 | – | |
| reima.com | 98% | 563.7K | #80,642 | View details | |
elodiedetails.com | elodiedetails.com | 93% | #413,888 | – | |
| childrensalon.com | 88% | #100,344 | View details | ||
babycare.nl | babycare.nl | 86% | #850,458 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Babyshop
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- 40 similar websites
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Related news about Babyshop
Complete news archive for Babyshop
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Frequently Asked Questions about Babyshop
Babyshop was founded in 2006 and raised its 1st funding round 4 years after it was founded.
Babyshop is headquartered in Stockholm, Sweden.
Babyshop is a funded company, having raised a total of $16.72M across 7 funding rounds to date.
Babyshop has 2 employees.
Babyshop is an online store offering childrens products. The products include baby and childrens clothes, shoes, toys, strollers, car seats, maternity clothes, accessories and more for children aged between 0-10 years. The company has won awards including The Years E-commerce Award at the Nordic E-commerce Summit in 2011 and The Best Online Fashion Boutique for Childrens Clothing at the Habit Fashion Awards in 2012. The company acquired AlexandAlexa in Dec 2014 and Babyshop AS, a Norwegian retail chain in May 2015.
Babyshop's top competitors include Lekmer, MM of Sweden and Barnparadiset.
Babyshop has made 1 acquisition, including Alexandalexa.
Babyshop has 4 investors. Key investors include Verdane, ACACIA Asset Management, Net Departo, and Aggregate.
Babyshop operates through Babyshop, Llc.
The website of Babyshop receives about 242 thousand visits a month and ranks #164,888 among all websites worldwide.