Alexandalexa

London, United Kingdom Founded: 2006 • Age: 20 yrs Acquired By Babyshop
Luxury childrens clothing and accessories are sold online globally.

About Alexandalexa

Alexandalexa is a company based in London (United Kingdom) founded in 2006 was acquired by Babyshop in December 2014. Alexandalexa has raised $2.32 million across 1 funding round from investors including Babyshop and MMC Ventures. The company has 18 employees. Alexandalexa operates in a competitive market with competitors including Scandiborn, Cheeky Rascals, KIDLY.co.uk, Cloudo Kids and Great Little Trading, among others.

  • Headquarter London, United Kingdom
  • Employees 18
  • Sectors
    Consumer
  • Website alexandalexa.com
  • Social LinkedIn X Facebook
  • Acquired by Babyshop (Dec 2014)
  • Legal Name A.T. Shop Limited
  • Date of Incorporation 19 Oct, 2004
  • Jurisdiction BRIGHTON
Key Metrics
  • Total Equity Funding
    $2.32M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.32M (USD), Series A

    Dec 2010

  • Investors
    Babyshop

    & 1 more

  • Employee Count
    18
  • Acquired by
    Babyshop

    (Dec 2014)

Funding Insights of Alexandalexa

Alexandalexa has successfully raised a total of $2.32M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.32 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $2.32M
  • Total Rounds 1
  • Last Round Series A β€” $2.32M
  • First Round $2.32M

    (Dec 2010)

  • Investors Count 1

All 1 funding rounds of Alexandalexa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Dec 2010$2.32MSeries A––
Valuation history

2 investors in total: 2 institutional.

Investors in Alexandalexa

Alexandalexa has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Babyshop and MMC Ventures.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Seed and series-A investments are made in technology companies.
–mmc.vcLondon, United Kingdom
Children's products including clothes and toys are retailed online.
2006babyshop.comStockholm, Sweden
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Investor details for Alexandalexa

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
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Timeline of Alexandalexa

3 dated milestones of Alexandalexa across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Alexandalexa is founded.
  2. Funding First funding round of $2.3M.
  3. Exit Acquired by Babyshop.

Competitors of Alexandalexa

Alexandalexa operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Scandiborn, Cheeky Rascals, KIDLY.co.uk, Cloudo Kids and Great Little Trading, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
scandiborn.co.uk2015Sheffield, United Kingdom–274
Multi-category products for children are retailed online by Scandiborn.
cheekyrascals.co.uk2015Liss, United Kingdom–22
Manages an e-commerce store providing a variety of products for kids.
kidly.co.uk2015St Albans, United Kingdom––
Baby products from various brands are retailed online by Kidly.co.uk.
cloudokids.com2013Birmingham, United Kingdom–32
Operates an e-commerce store for designer products targeted at children and parents.
gltc.co.uk1997Castleford, United Kingdom$200,00025
Online retail of mom and baby care products is conducted.
babipur.co.uk2007Swansea, United Kingdom––
Manages an e-commerce store specializing in eco-friendly products for children.
merrygorounduk.co.uk2018Adderbury, United Kingdom––
Online seller of baby care items including reusable nappies and feeding accessories.
yesbebe.co.uk2016Coventry, United Kingdom–9
Operates an e-commerce store specializing in organic products for children.
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Detailed competitors of Alexandalexa

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of Alexandalexa

Websites that share an audience with Alexandalexa (alexandalexa.com).

Similar websites

Websites whose visitors overlap most with Alexandalexa. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
childsplayclothing.co.uk
childsplayclothing.co.uk
100%
–#470,043–
panachekids.co.uk
panachekids.co.uk
99%
–#837,650–
kidscavern.co.uk
kidscavern.co.uk
94%
–#2,281,554–
gamebibs.com
gamebibs.com
88%
–#2,420,690–
bibaloo.com
85%
––View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Alexandalexa

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to Alexandalexa

10 companies that operate in the same segment as Alexandalexa (Beauty & Personal Care Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online platform offering a wide range of baby, kids, and maternity products
2010Pune, Maharashtra, IndiaUSD 513.39 MUSD 911.07 M6,330
3M is recognized as a global leader in industrial innovation.
1902United States–USD 24.95 B74
Provider of FMCG conglomerate products
1837United States–USD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Baby products from multiple retailers are aggregated and browsed online.
2011Oakland, California, United StatesUSD 40.67 M––
Online platform for preschool management and parent updates is offered.
2014San Francisco, California, United StatesUSD 88.8 M––
Internet first brand offering wearable breast pumps
2013London, England, United KingdomUSD 157.63 M––
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
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Frequently Asked Questions about Alexandalexa

Alexandalexa was founded in 2006 and raised its 1st funding round 4 years after it was founded.

Alexandalexa is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Alexandalexa is a funded company, having raised a total of $2.32M across 1 funding round to date. The company's 1st funding round was a Series A of $2.32M, raised on Dec 2010.

Alexandalexa has 18 employees.

Alexandalexa is a global luxury online kids store. It was founded in Q4 2006 by husband and wife team Alex Theophanous and Alexa Till.The company offers kids and baby clothing and shoes, as well as baby gifts, baby clothing gift sets, bottles, baby toys, and blankets, birthday and Christening gifts. The list of brands available includes many firsts online, including Burberry kids clothing, Ralph Lauren kids, Fendi, John Galliano and many more. They stock children ranges from newborn to 12 yrs old. Based in London, but shipping to 65 countries worldwide, the Company now employs over twenty people. As of December 8, 2014, it operates as a subsidiary of Babyshop Sthlm AB.

Alexandalexa's top competitors include Scandiborn, Great Little Trading and KIDLY.co.uk.

Alexandalexa has 2 investors. Key investors include Babyshop, and MMC Ventures.

Alexandalexa operates through A.T. Shop Limited.

Yes. Alexandalexa was acquired by Babyshop in December 2014.

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