About KIDLY.co.uk
KIDLY.co.uk is a company based in St Albans (United Kingdom) founded in 2015 was acquired by Mori in April 2025. KIDLY.co.uk operates in a competitive market with competitors including Alexandalexa, Scandiborn, Cheeky Rascals, Cloudo Kids and Great Little Trading, among others.
Investors in KIDLY.co.uk
KIDLY.co.uk has secured backing from 1 investor. Prominent investors backing the company include BabyMori.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Personalized bamboo-fiber baby essentials are sold via online subscriptions. | 2014 | babymori.com | London, United Kingdom |
Investor details for KIDLY.co.uk
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People of KIDLY.co.uk
1 people are tracked at KIDLY.co.uk (1 in leadership).
| Name | Role | Group |
|---|---|---|
Charlotte Medlock | Chief Financial Officer | Leadership |
Complete people profiles for KIDLY.co.uk
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Timeline of KIDLY.co.uk
2 dated milestones of KIDLY.co.uk across 10 years, from founding to its latest funding, stage changes and deals.
- Founded KIDLY.co.uk is founded.
- Exit Acquired by Mori.
Competitors of KIDLY.co.uk
KIDLY.co.uk operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Alexandalexa, Scandiborn, Cheeky Rascals, Cloudo Kids and Great Little Trading, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| alexandalexa.com | 2006 | London, United Kingdom | $2.32M | 18 | Luxury children's clothing and accessories are sold online globally. | |
| scandiborn.co.uk | 2015 | Sheffield, United Kingdom | – | 274 | Multi-category products for children are retailed online by Scandiborn. | |
| cheekyrascals.co.uk | 2015 | Liss, United Kingdom | – | 22 | Manages an e-commerce store providing a variety of products for kids. | |
| cloudokids.com | 2013 | Birmingham, United Kingdom | – | 32 | Operates an e-commerce store for designer products targeted at children and parents. | |
| gltc.co.uk | 1997 | Castleford, United Kingdom | $200,000 | 25 | Online retail of mom and baby care products is conducted. | |
| babipur.co.uk | 2007 | Swansea, United Kingdom | – | – | Manages an e-commerce store specializing in eco-friendly products for children. | |
| merrygorounduk.co.uk | 2018 | Adderbury, United Kingdom | – | – | Online seller of baby care items including reusable nappies and feeding accessories. | |
| yesbebe.co.uk | 2016 | Coventry, United Kingdom | – | 9 | Operates an e-commerce store specializing in organic products for children. |
Detailed competitors of KIDLY.co.uk
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Web traffic of KIDLY.co.uk
The website of KIDLY.co.uk (kidly.co.uk) receives about 36.8K visits a month.
- Monthly visits36.8K
▲ 27.6% vs previous month
Websites whose visitors overlap most with KIDLY.co.uk. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| scandiborn.co.uk | 100% | 174K | #128,407 | View details | |
| babymori.com | 97% | 332.2K | #92,013 | View details | |
| gltc.co.uk | 95% | 181.9K | #166,909 | View details | |
naturalbabyshower.co.uk | naturalbabyshower.co.uk | 86% | – | #75,746 | – |
| liewood.com | 83% | 144.5K | #199,118 | View details | |
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All 36 similar websites and full traffic analytics for KIDLY.co.uk
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Latest news on Kidly.Co.Uk
Complete news archive for KIDLY.co.uk
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Similar companies to KIDLY.co.uk
10 companies that operate in the same segment as KIDLY.co.uk (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about KIDLY.co.uk
KIDLY.co.uk was founded in 2015.
KIDLY.co.uk is headquartered in St Albans, United Kingdom. It is registered at St Albans, Hertfordshire, United Kingdom.
Kidly was founded in 2015 and is based in St Albans, United Kingdom. An online retail platform is operated for the purchase of baby products from multiple brands. Services such as fast delivery, real-time customer assistance, and free returns are offered to users. The platform was scheduled for launch in 2016 within the e-commerce sector focused on infant goods.
KIDLY.co.uk's top competitors include Scandiborn, Alexandalexa and Great Little Trading.
KIDLY.co.uk has 1 investor. Key investors include BabyMori.
Yes. KIDLY.co.uk was acquired by Mori in April 2025.