KIDLY.co.uk

St Albans, United Kingdom Founded: 2015 • Age: 11 yrs Acquired By Mori
Baby products from various brands are retailed online by Kidly.co.uk.
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About KIDLY.co.uk

KIDLY.co.uk is a company based in St Albans (United Kingdom) founded in 2015 was acquired by Mori in April 2025.. KIDLY.co.uk operates in a competitive market with competitors including Alexandalexa, Scandiborn, Cheeky Rascals, Cloudo Kids and Great Little Trading, among others.

  • Headquarter St Albans, United Kingdom
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Mori

    (Apr 23, 2025)

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People of KIDLY.co.uk
Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Charlotte Medlock
Chief Financial Officer

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Teams

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Funding Insights of KIDLY.co.uk

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in KIDLY.co.uk

KIDLY.co.uk has secured backing from 1 investor. Prominent investors backing the company include BabyMori. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Personalized bamboo-fiber baby essentials are sold via online subscriptions.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by KIDLY.co.uk

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - KIDLY.co.uk

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Kidly.Co.Uk Comparisons

Employees
+
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Competitors of KIDLY.co.uk

KIDLY.co.uk operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Alexandalexa, Scandiborn, Cheeky Rascals, Cloudo Kids and Great Little Trading, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Luxury children's clothing and accessories are sold online globally.
domain founded_year HQ Location
Multi-category products for children are retailed online by Scandiborn.
domain founded_year HQ Location
Manages an e-commerce store providing a variety of products for kids.
domain founded_year HQ Location
Operates an e-commerce store for designer products targeted at children and parents.
domain founded_year HQ Location
Online retail of mom and baby care products is conducted.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Kidly.Co.Uk

Kidly unveils sustainable denim collection
Preschoolnews2 years ago
Kidly partners with Next
Preschoolnews3 years ago
Kidly opens pop-up store
Preschoolnews3 years ago

Frequently Asked Questions about KIDLY.co.uk

When was KIDLY.co.uk founded?

KIDLY.co.uk was founded in 2015.

Where is KIDLY.co.uk located?

KIDLY.co.uk is headquartered in St Albans, United Kingdom. It is registered at St Albans, Hertfordshire, United Kingdom.

What does KIDLY.co.uk do?

Kidly was founded in 2015 and is based in St Albans, United Kingdom. An online retail platform is operated for the purchase of baby products from multiple brands. Services such as fast delivery, real-time customer assistance, and free returns are offered to users. The platform was scheduled for launch in 2016 within the e-commerce sector focused on infant goods.

Who are the top competitors of KIDLY.co.uk?

KIDLY.co.uk's top competitors include Scandiborn, Alexandalexa and Great Little Trading.

Who are KIDLY.co.uk's investors?

KIDLY.co.uk has 1 investor. Key investors include BabyMori.

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