About BabyMori
BabyMori is a Consumer company based in London (United Kingdom) founded in 2014. It operates as a personalized bamboo-fiber baby essentials are sold via online subscriptions. BabyMori has raised $9.48 million across 5 funding rounds from investors including Guinness Global Investors, Jobi Brands and 500 Global. The company has 29 employees. BabyMori has completed 2 acquisitions, including KIDLY.co.uk and Storksak. BabyMori was last valued at $11.1 million in January 2017. Its website babymori.com draws about 332 thousand monthly visits. Its focus areas include Retail, Mom & Baby Care, Commerce and Fashion. Its legal entity is BABY MORI LIMITED. Its competitors include TOASTIE, Lilly and Sid, GrowGrows, Boy Wonder and Tara Fe and 2 more; 1 of its 7 listed competitors has raised funding.
Company details
Mori was founded in 2014 in London, United Kingdom, as an eCommerce platform in the baby products sector. Soft bamboo-fiber garments and accessories, thermal-regulating and suited for infants up to three years, are provided. Operations include monthly subscription parcels starting at 12, containing personalized clothing, blankets, towels, sleeping bags, and related items based on selected sizes. Personalized gift parcels are also offered through the domain babymori.com.
- Headquarters London, United Kingdom
- Employees 29
- Stage Minicorn
- SectorsConsumer
- Website category Lifestyle · Childcare
- Email••••••••
- Website babymori.com
- Social LinkedIn X Facebook Instagram
- Legal Name Baby Mori Limited
- Date of Incorporation 22 Jul, 2014
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$9.48M (USD)
in 5 rounds
- Latest Funding Round$5.06M (USD), Series A
May 2019
- InvestorsGuinness Global Investors
& 2 more
- Employee Count29
- Investments & AcquisitionsKIDLY.co.uk
& 1 more
Funding Insights of BabyMori
BabyMori has successfully raised a total of $9.48M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.06 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.48M
- Total Rounds 5
- Last Round Series A — $5.06M
- First Round $256,000
(Jan 2015)
- Investors Count 3
All 5 funding rounds of BabyMori with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2019 | $5.06M | Series A | – | Guinness Global Investors | |
| Jan 2017 | $3.2M | Seed | $11.1M | – | – |
| May 2016 | – | Seed | – | 500 Global | – |
| Apr 2016 | $964,000 | Seed | $4.59M | – | – |
| Jan 2015 | $256,000 | Angel Round | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2017 | $11.1M | •••••••• |
| Apr 2016 | $4.59M | •••••••• |
| Jan 2015 | $••••• | •••••••• |
Full valuation and stage history of BabyMori
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $11.1M (Jan 2017). 3 investors in total: 3 institutional.
Investors in BabyMori
BabyMori has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Guinness Global Investors, Jobi Brands and 500 Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Jobi Brands is focused on creating and investing in consumer brands. | – | wearejobi.com | New York City, United States | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Private equity and equity funds are managed across multiple sectors. | 2003 | guinnessgi.com | London, United Kingdom |
Investor details for BabyMori
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People of BabyMori
11 people are tracked at BabyMori (7 in leadership, 2 in board & advisors, 2 in team); the tracked headcount is 29.
| Name | Role | Group |
|---|---|---|
Chirag Shah | Chief Financial Officer | Leadership |
AMANDA MACK | Head Of Commercial Partnerships | Leadership |
Akin Onal | Founder and CEO | Leadership |
Anne Thouas | CMO | Leadership |
Ritchie Powles | Head Of Operations | Leadership |
Simon Dowling | Commercial Director | Leadership |
Emma Hall | Head Of Growth | Leadership |
Dan Ziv | Non Executive Director | Board & advisors |
Hugo Vaux | Non Executive Director | Board & advisors |
Natasa Mylne | Uk Flagship Manager | Team |
Jack Gilmour | Acquisition Manager | Team |
Complete people profiles for BabyMori
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Investments & Acquisitions by BabyMori
BabyMori has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include KIDLY.co.uk and Storksak.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sells baby changing bags, accessories, and gifts through an online store for parents. | storksak.com | London, United Kingdom | 2003 | Sep 2025 | •••• | |
Baby products from various brands are retailed online by Kidly.co.uk. | kidly.co.uk | St Albans, United Kingdom | 2015 | Apr 2025 | •••• |
Complete acquisition details for BabyMori
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Timeline of BabyMori
6 dated milestones of BabyMori across 11 years, from founding to its latest funding, stage changes and deals.
- Founded BabyMori is founded.
- Funding First funding round of $256K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $5.1M.
- Acquisition Acquires KIDLY.co.uk.
- Acquisition Acquires Storksak.
Competitors of BabyMori
BabyMori has 7 listed competitors in our database, 1 of them funded. They include TOASTIE, Lilly and Sid, GrowGrows, Boy Wonder and Tara Fe, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| toastiekids.com | 2019 | London, United Kingdom | $847,843 | 2 | Eco-friendly kids' apparel is provided by an internet-first brand. | |
| lillyandsid.com | 2009 | London, United Kingdom | – | 2 | Organic kids' clothing is offered by an internet-first brand. | |
| growgrows.com | 2022 | Manchester, United Kingdom | – | – | Baby and toddler sleepwear products are made from sustainable materials. | |
| boywonderland.com | 2016 | Ashby De La Zouch, United Kingdom | – | 1 | Operates a direct-to-consumer brand specializing in casual wear for children. | |
| tara-fe.com | 2020 | London, United Kingdom | – | – | Operates a direct-to-consumer brand specializing in multi-category handcrafted clothing for children. | |
| weareturtl.com | 2019 | Wythenshawe, United Kingdom | – | – | Offers sustainable shoes and swimwear for children via online sales platform. | |
| babybossonline.com | 2019 | London, United Kingdom | – | – | Sells toys, play sets, and furniture for children's fun and growth. |
Detailed competitors of BabyMori
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Web traffic of BabyMori
The website of BabyMori (babymori.com) receives about 332.2K visits a month and ranks #92,013 among all websites worldwide, #4,678 in Childcare.
- Monthly visits332.2K
▼ 27.7% vs previous month
- Unique visitors205.8K
per month
- Global rank#92,013
among all websites
- Category rank#4,678
Lifestyle · Childcare
- Bounce rate50%
- Pages per visit3.7
- Average visit1 min 36 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with BabyMori. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kidly.co.uk | 100% | 36.8K | #867,192 | View details | |
naturalbabyshower.co.uk | naturalbabyshower.co.uk | 96% | – | #75,746 | – |
lovedbaby.com | lovedbaby.com | 95% | – | #1,045,925 | – |
| monicaandandy.com | 92% | 170K | #113,666 | View details | |
| organic-zoo.com | 89% | – | #350,265 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BabyMori
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- 40 similar websites
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as BabyMori (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Babymori
Complete news archive for BabyMori
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Frequently Asked Questions about BabyMori
BabyMori was founded in 2014 and raised its 1st funding round 1 year after it was founded.
BabyMori is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
BabyMori is a funded company, having raised a total of $9.48M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $256K, raised on Jan 2015.
BabyMori has 29 employees.
Mori was founded in 2014 in London, United Kingdom, as an eCommerce platform in the baby products sector. Soft bamboo-fiber garments and accessories, thermal-regulating and suited for infants up to three years, are provided. Operations include monthly subscription parcels starting at 12, containing personalized clothing, blankets, towels, sleeping bags, and related items based on selected sizes. Personalized gift parcels are also offered through the domain babymori.com.
BabyMori's top competitors include TOASTIE, Lilly and Sid and GrowGrows.
BabyMori has made 2 acquisitions, including KIDLY.co.uk, and Storksak.
BabyMori has 3 investors. Key investors include Guinness Global Investors, Jobi Brands, and 500 Global.
The valuation of BabyMori is $11.1M as of Jan 2017.
BabyMori operates through Baby Mori Limited.
The website of BabyMori receives about 332 thousand visits a month and ranks #92,013 among all websites worldwide.