BabyMori

London, United Kingdom Founded: 2014 • Age: 12 yrs
Personalized bamboo-fiber baby essentials are sold via online subscriptions.
Annual revenue - Latest available
Total funding $9.5M 5 rounds
Employees 29 Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 7 Brand Intelligence

About BabyMori

BabyMori is a company based in London (United Kingdom) founded in 2014. BabyMori has raised $9.48 million across 5 funding rounds from investors including Guinness Global Investors, Jobi Brands and 500 Global. The company has 29 employees as of December 31, 2020. BabyMori has completed 2 acquisitions, including KIDLY.co.uk and Storksak. BabyMori operates in a competitive market with competitors including TOASTIE, Lilly and Sid, GrowGrows, Boy Wonder and Tara Fe, among others.

  • Headquarter London, United Kingdom
  • Employees 29 as on 31 Dec, 2020
  • Stage Minicorn
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Baby Mori Limited
  • Date of Incorporation 22 Jul, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $9.48 M (USD)

    in 5 rounds

  • Latest Funding Round
    $5.06 M (USD), Series A

    May 24, 2019

  • Investors
  • Employee Count
    29

    as on Dec 31, 2020

  • Investments & Acquisitions
    KIDLY.co.uk

    & 1 more

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People of BabyMori

Headcount 10-50
Employee Profiles 11
Board Members and Advisors 2
Employee Profiles
People
Chirag Shah
Chief Financial Officer
People
Akin Onal
Founder and CEO
People
Anne Thouas
CMO
People
Ritchie Powles
Head Of Operations

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Board Members and Advisors
people
Dan Ziv
Non Executive Director
people
Hugo Vaux
Non Executive Director

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Funding Insights of BabyMori

BabyMori has successfully raised a total of $9.48M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.06 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in BabyMori

BabyMori has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Guinness Global Investors, Jobi Brands and 500 Global.

All
Venture Fund
Investor Description Founded Year Domain Location
Jobi Brands is focused on creating and investing in consumer brands.
Locked Locked Locked
Venture capital and acceleration are provided to tech startups.
Locked Locked Locked
Private equity and equity funds are managed across multiple sectors.
Locked Locked Locked
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Investor details for BabyMori

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by BabyMori

BabyMori has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include KIDLY.co.uk and Storksak.

Investments
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Investment portfolio details for BabyMori

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  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Baby products from various brands are retailed online by Kidly.co.uk.
Locked Locked 2015 Locked
Sells baby changing bags, accessories, and gifts through an online store for parents.
Locked Locked 2003 Locked
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Complete acquisition details for BabyMori

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  • Domains and locations

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Financial Statements - BabyMori

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Detailed financials for BabyMori

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Babymori Comparisons

BabyMori Primary company
Description
Personalized bamboo-fiber baby essentials are sold via onlin...
Location
London, United Kingdom
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
29
As of 2020
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Peer comparison for BabyMori

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Competitors of BabyMori

BabyMori operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TOASTIE, Lilly and Sid, GrowGrows, Boy Wonder and Tara Fe, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Eco-friendly kids' apparel is provided by an internet-first brand.
Locked Locked Locked
Organic kids' clothing is offered by an internet-first brand.
Locked Locked Locked
Baby and toddler sleepwear products are made from sustainable materials.
Locked Locked Locked
Operates a direct-to-consumer brand specializing in casual wear for children.
Locked Locked Locked
Operates a direct-to-consumer brand specializing in multi-category handcrafted clothing for children.
Locked Locked Locked
Offers sustainable shoes and swimwear for children via online sales platform.
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Detailed competitors of BabyMori

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
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Latest news on Babymori

Retail expansion for MORI
Preschoolnews1 year ago
MORI launches Peppa Pig collaboration
Preschoolnews2 years ago
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Complete news archive for BabyMori

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about BabyMori

BabyMori was founded in 2014 and raised its 1st funding round 1 year after it was founded.

BabyMori is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

BabyMori is a funded company, having raised a total of $9.48M across 5 funding rounds to date.

As of Dec 31, 2020, the latest employee count at BabyMori is 29.

Mori was founded in 2014 in London, United Kingdom, as an eCommerce platform in the baby products sector. Soft bamboo-fiber garments and accessories, thermal-regulating and suited for infants up to three years, are provided. Operations include monthly subscription parcels starting at 12, containing personalized clothing, blankets, towels, sleeping bags, and related items based on selected sizes. Personalized gift parcels are also offered through the domain babymori.com.

BabyMori's top competitors include TOASTIE, Lilly and Sid and GrowGrows.

BabyMori has made 2 acquisitions, including KIDLY.co.uk, and Storksak.

BabyMori has 3 investors. Key investors include Guinness Global Investors, Jobi Brands, and 500 Global.

The valuation of BabyMori is $11.1M as of Jan 2017.

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