About BabyMori
BabyMori is a company based in London (United Kingdom) founded in 2014.. BabyMori has raised $9.48 million across 5 funding rounds from investors including Guinness Global Investors, Jobi Brands and 500 Global. The company has 29 employees as of December 31, 2020. BabyMori has completed 2 acquisitions, including KIDLY.co.uk and Storksak. BabyMori operates in a competitive market with competitors including TOASTIE, Lilly and Sid, GrowGrows, Boy Wonder and Tara Fe, among others.
- Headquarter London, United Kingdom
- Employees 29 as on 31 Dec, 2020
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Baby Mori Limited
- Date of Incorporation 22 Jul, 2014
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9.48 M (USD)
in 5 rounds
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Latest Funding Round
$5.06 M (USD), Series A
May 24, 2019
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Investors
Guinness Global Investors
& 2 more
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Employee Count
29
as on Dec 31, 2020
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Investments & Acquisitions
KIDLY.co.uk
& 1 more
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Funding Insights of BabyMori
BabyMori has successfully raised a total of $9.48M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $5.06 million completed in May 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $5.1M
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First Round
First Round
(09 Jan 2015)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2019 | Amount | Series A - BabyMori | Valuation | Guinness Global Investors | |
| Jan, 2017 | Amount | Seed - BabyMori | Valuation |
investors |
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| May, 2016 | Amount | Seed - BabyMori | Valuation | 500 Global |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BabyMori
BabyMori has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Guinness Global Investors, Jobi Brands and 500 Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Jobi Brands is focused on creating and investing in consumer brands.
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Founded Year | Domain | Location | |
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Venture capital and acceleration are provided to tech startups.
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Founded Year | Domain | Location | |
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Private equity and equity funds are managed across multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BabyMori
BabyMori has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include KIDLY.co.uk and Storksak. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Baby products from various brands are retailed online by Kidly.co.uk.
|
2015 | ||||
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Sells baby changing bags, accessories, and gifts through an online store for parents.
|
2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - BabyMori
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Babymori Comparisons
Competitors of BabyMori
BabyMori operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TOASTIE, Lilly and Sid, GrowGrows, Boy Wonder and Tara Fe, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Eco-friendly kids' apparel is provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Organic kids' clothing is offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Baby and toddler sleepwear products are made from sustainable materials.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in casual wear for children.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in multi-category handcrafted clothing for children.
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| domain | founded_year | HQ Location |
Offers sustainable shoes and swimwear for children via online sales platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Babymori
Frequently Asked Questions about BabyMori
When was BabyMori founded?
BabyMori was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Where is BabyMori located?
BabyMori is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is BabyMori a funded company?
BabyMori is a funded company, having raised a total of $9.48M across 5 funding rounds to date.
How many employees does BabyMori have?
As of Dec 31, 2020, the latest employee count at BabyMori is 29.
What does BabyMori do?
Mori was founded in 2014 in London, United Kingdom, as an eCommerce platform in the baby products sector. Soft bamboo-fiber garments and accessories, thermal-regulating and suited for infants up to three years, are provided. Operations include monthly subscription parcels starting at 12, containing personalized clothing, blankets, towels, sleeping bags, and related items based on selected sizes. Personalized gift parcels are also offered through the domain babymori.com.
Who are the top competitors of BabyMori?
BabyMori's top competitors include TOASTIE, Lilly and Sid and GrowGrows.
How many acquisitions has BabyMori made?
BabyMori has made 2 acquisitions, including KIDLY.co.uk, and Storksak.
Who are BabyMori's investors?
BabyMori has 3 investors. Key investors include Guinness Global Investors, Jobi Brands, and 500 Global.
What is BabyMori's valuation?
The valuation of BabyMori is $11.1M as of Jan 2017.