Back to the Roots

Oakland, United States Founded: 2009 • Age: 17 yrs
Indoor mushroom kits for home cultivation are provided.
Annual revenue - Latest available
Total funding $39.7M 10 rounds
Employees 19 Tracked headcount
Investors 22 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Back to the Roots

Back to the Roots is a company based in Oakland (United States) founded in 2009 by Nikhil Arora and Alejandro Velez. Back to the Roots has raised $39.68 million across 10 funding rounds from investors including The University of California, CircleUp and Central Garden and Pet. The company has 19 employees as of December 31, 2023. Back to the Roots offers products and services including Organic Mushroom Kits, Raised Beds, Hydroponic Grow Kit, and Organic Seeds. Back to the Roots operates in a competitive market with competitors including AeroGarden, Smart Gardener, GrowersHouse, Way to Grow and Hort Americas, among others.

  • Headquarter Oakland, United States
  • Employees 19 as on 31 Dec, 2023
  • Founders Nikhil Arora, Alejandro Velez
  • Sectors
    Agriculture
  • Phone
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  • Website
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  • Social
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  • Legal Name Back To The Roots, Inc.
Operational Areas
Agriculture → Agricultural Technology & Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $39.68 M (USD)

    in 10 rounds

  • Latest Funding Round
    $15 M (USD), Series D

    Nov 29, 2021

  • Investors
  • Employee Count
    19

    as on Dec 31, 2023

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Products & Services of Back to the Roots

Back to the Roots offers a comprehensive portfolio of products and services, including Organic Mushroom Kits, Raised Beds, Hydroponic Grow Kit, and Organic Seeds.

Product name locked
Category locked
Primary

Kits for growing organic mushrooms at home indoors.

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Structures for planting and growing plants outdoors.

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System for soil-free plant growth using water.

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Heirloom seeds for various organic home gardens.

People of Back to the Roots

Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Lindsey Roberts
Director of Sales & Marketing
People
Derrick Mitchell
Sales And Marketing Lead
People
Alejandro Vélez Ramírez
Co-Founder / Co-CEO
People
Gary Duan
Senior Director Of Operations

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Funding Insights of Back to the Roots

Back to the Roots has successfully raised a total of $39.68M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Back to the Roots

Back to the Roots has secured backing from 22 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include The University of California, CircleUp and Central Garden and Pet.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
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Stage agnostic venture capital firm
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Growth stage offline-focused VC firm investing primarily in the UK
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Investor details for Back to the Roots

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Investments & Acquisitions by Back to the Roots

Investments
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Investment portfolio details for Back to the Roots

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Financial Statements - Back to the Roots

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Detailed financials for Back to the Roots

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Back To The Roots Comparisons

Back to the Roots Primary company
Description
Indoor mushroom kits for home cultivation are provided.
Location
Oakland, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
19
As of 2023
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Peer comparison for Back to the Roots

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Competitors of Back to the Roots

Back to the Roots operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AeroGarden, Smart Gardener, GrowersHouse, Way to Grow and Hort Americas, among others.

Company Name Domain Founded year HQ Location Description
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Aeroponics cultivation kits for indoor use are manufactured and supplied.
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AT home DIY gardening
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Supplier of hydroponics and indoor gardening products
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Online retailer offering organic gardening and hydroponic supplies
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Provides horticultural equipment, fertilizers, and lighting for growers worldwide.
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Detailed competitors of Back to the Roots

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Latest news on Back To The Roots

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Complete news archive for Back to the Roots

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Frequently Asked Questions about Back to the Roots

Back to the Roots was founded in 2009.

Back to the Roots is headquartered in Oakland, United States. It is registered at Oakland, California, United States.

Nikhil Arora is the current CEO of Back to the Roots. They have also founded this company.

Back to the Roots is a funded company, having raised a total of $39.68M across 10 funding rounds to date.

As of Dec 31, 2023, the latest employee count at Back to the Roots is 19.

Back to the Roots was established in 2009 in Oakland, United States. Grow-at-home kits for oyster mushrooms are supplied, enabling indoor cultivation without outdoor space. Operations are focused on the home gardening sector, with products designed for urban users. Kits are distributed via the domain backtotheroots.com, supporting accessible mycology experiences. Co-founders Nikhil Arora and Alejandro Velez lead the company as co-CEOs.

Back to the Roots's top competitors include AeroGarden, Smart Gardener and Way to Grow.

Back to the Roots offers Organic Mushroom Kits, Raised Beds, Hydroponic Grow Kit, and Organic Seeds.

Back to the Roots has 22 investors. Key investors include The University of California, CircleUp, Central Garden and Pet, FoodBytes, and Trillions.

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