About Backbone
Backbone is a company based in Geneve (Switzerland) founded in 2018 by Antoine Tomasini, Dorian De Vinck, and Federico Leis. It operates as a SaaS (Software-as-a-Service), and Freemium. Backbone has raised $7.4 million across 3 funding rounds from investors including UBS, VR Ventures Management and ACE & Company. Backbone has completed 1 acquisition, including IMOGENT. Backbone offers products and services including Visual Products, Brand Management, Content Creation, Team Efficiency, and Document Workflow. Backbone operates in a competitive market with competitors including Stuccco, Isabelle Avenarius and Goldziit Fotografie, among others.
- Headquarter Geneve, Switzerland
- Founders Antoine Tomasini, Dorian De Vinck, Federico Leis
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Sectors
Real Estate & ConstructionBusiness Services
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Email
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Phone
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Website
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Social
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- Legal Name Backbone Art Deutschland Gmbh
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Products & Services of Backbone
Backbone offers a comprehensive portfolio of products and services, including Visual Products, Brand Management, Content Creation, Team Efficiency, and Document Workflow. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Professional visuals are delivered rapidly for property listings.
Brand consistency is maintained across all client interactions.
On-brand content is generated quickly for multiple channels.
Listing processes are streamlined for better team collaboration.
Property paperwork is simplified and automated for compliance.
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Funding Insights of Backbone
Backbone has successfully raised a total of $7.4M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(28 Feb 2020)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2024 | Amount | Debt – Conventional - Backbone | Valuation |
investors |
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| Sep, 2021 | Amount | Seed - Backbone | Valuation | VR Ventures Management | |
| Feb, 2020 | Amount | Seed - Backbone | Valuation | Founderful |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Backbone
Backbone has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include UBS, VR Ventures Management and ACE & Company. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on tech startups
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Founded Year | Domain | Location | |
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Multiple sectors are invested in by the private equity firm.
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A venture capital firm focused on technology-driven startups is operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Backbone
Backbone has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include IMOGENT. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Digital marketing solutions are provided for real estate agents.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Backbone
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Backbone Comparisons
Competitors of Backbone
Backbone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stuccco, Isabelle Avenarius and Goldziit Fotografie, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Interior design and virtual staging software for brokers and builders
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| domain | founded_year | HQ Location |
Creates and exhibits artistic photographic series as a French artist.
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| domain | founded_year | HQ Location |
Provides expert food photography, styling, portraits, and concept development services.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Backbone
Frequently Asked Questions about Backbone
When was Backbone founded?
Backbone was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Where is Backbone located?
Backbone is headquartered in Geneve, Switzerland. It is registered at Geneve, Geneve, Switzerland.
Who is the current CEO of Backbone?
Dorian De Vinck is the current CEO of Backbone. They have also founded this company.
Is Backbone a funded company?
Backbone is a funded company, having raised a total of $7.4M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.9M, raised on Feb 28, 2020.
What does Backbone do?
Backbone is established as a SaaS platform tailored for real estate professionals, focusing on marketing and transaction management. Solutions are provided in visual content creation, brand consistency, team collaboration, and document automation. The platform is designed to accelerate property listings and enhance lead generation through AI-powered tools and integrations. Sectors served include real estate and PropTech, with an emphasis on digital-first workflows. Efficiency is improved by reducing manual tasks and enabling seamless content distribution across channels.
Who are the top competitors of Backbone?
Backbone's top competitors include Stuccco, Isabelle Avenarius and Goldziit Fotografie.
What products or services does Backbone offer?
Backbone offers Visual Products, Brand Management, Content Creation, Team Efficiency, and Document Workflow.
How many acquisitions has Backbone made?
Backbone has made 1 acquisition, including IMOGENT.
Who are Backbone's investors?
Backbone has 6 investors. Key investors include UBS, VR Ventures Management, ACE & Company, EquityPitcher Ventures, and TX Markets.
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