About BALR
BALR is a Retail company based in Amsterdam (Netherlands) founded in 2013 by Juul Manders, and was acquired by SUMWON in August 2025. Internet first brand of luxury fashion for men women. Its chief executive, as recorded, is Juul Manders. Its website balr.com draws about 30 thousand monthly visits. BALR offers products and services including Apparel, Footwear, Accessories, and Perfume and Beauty. Its focus areas include Consumer Goods, Apparel Brands, Luxury and Casual Wear. Its legal entity is BALR. B.V.
Company details
BALR was founded in 2013 in Amsterdam, Netherlands, as an internet-first brand in the luxury fashion sector. A range of products including shirts, trousers, swimwear, denim, sweatpants, blazers, t-shirts, polo shirts, sweaters, hoodies, backpacks, bags, watches, bracelets, shorts, track pants, footwear, sneakers, dresses, headwear, and accessories is offered for men and women. Operations focus on direct-to-consumer sales through the balr.com domain.
- Headquarters Amsterdam, Netherlands
- Founders Juul Manders
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website balr.com/en-us
- Social LinkedIn X Facebook
- Acquired by SUMWON (Aug 2025)
- Legal Name Balr. B.V.
Products & Services of BALR
BALR offers a comprehensive portfolio of products and services, including Apparel, Footwear, Accessories, and Perfume and Beauty.
Football-inspired items like jackets and t-shirts for everyday wear
Sneakers and slides designed for casual and sports use
Bags, caps, and beanies with football themes
Fragrances and beauty products for men and women
Funding Insights of BALR
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of BALR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in BALR
BALR has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include ABN AMRO and Sumwon Studios.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ABN AMRO is recognized as a leading Dutch bank offering financial services. | abnamro.nl | Netherlands | ||
Sumwon Studios is engaged in managing multiple consumer brands. | sumwonstudios.com |
Investor details for BALR
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BALR
4 people are tracked at BALR (1 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Juul Manders | Founder & CEO | Leadership |
Jawad Foujay | Assistent manager | Team |
Rebecca Hogenhout | HR Manager | Juramy | Team |
Bastiaan Monnée | Finance Assistant | Team |
Complete people profiles for BALR
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of BALR
3 dated milestones of BALR across 12 years, from founding to its latest funding, stage changes and deals.
- Founded BALR is founded.
- Funding First funding round.
- Exit Acquired by SUMWON.
Web traffic of BALR
The website of BALR (balr.com) receives about 29.8K visits a month.
- Monthly visits29.8K
▲ 27% vs previous month
Websites whose visitors overlap most with BALR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stayhard.com | stayhard.com | 100% | #444,422 | – | |
| pieces.com | 100% | 213.7K | #161,662 | View details | |
redmolotov.com | redmolotov.com | 96% | #432,984 | – | |
zumo-international.com | zumo-international.com | 95% | #373,519 | – | |
| belstaff.com | 95% | 489.4K | #75,380 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BALR
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Balr
Complete news archive for BALR
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Frequently Asked Questions about BALR
BALR was founded in 2013 and raised its 1st funding round 5 years after it was founded.
BALR is headquartered in Amsterdam, Netherlands.
Juul Manders is the CEO of BALR, as recorded in our data. They have also founded this company.
BALR was founded in 2013 in Amsterdam, Netherlands, as an internet-first brand in the luxury fashion sector. A range of products including shirts, trousers, swimwear, denim, sweatpants, blazers, t-shirts, polo shirts, sweaters, hoodies, backpacks, bags, watches, bracelets, shorts, track pants, footwear, sneakers, dresses, headwear, and accessories is offered for men and women. Operations focus on direct-to-consumer sales through the balr.com domain.
BALR offers Apparel, Footwear, Accessories, and Perfume and Beauty.
BALR has 2 investors. Key investors include ABN AMRO, and Sumwon Studios.
BALR operates through Balr. B.V..
Yes. BALR was acquired by SUMWON in August 2025.