About Belstaff
Belstaff is a Retail company based in London (United Kingdom) founded in 1924, and was acquired by Castore in August 2025. Internet first brand of sportswear apparel for men and women. Its chief executive, as recorded, is Helen Wright. Its website belstaff.com draws about 489 thousand monthly visits. Belstaff offers products and services including Trialmaster Jacket, Leather Jackets, and Accessories. Its focus areas include Consumer Goods, Apparel Brands, Sports Wear and Multi category. Its legal entity is BELSTAFF INTERNATIONAL LIMITED. Its competitors include Castore, Gymshark and Myprotein; 2 of its 3 listed competitors have raised funding.
Company details
Belstaff was established in 1924 in London, United Kingdom, as a brand focused on sports and outdoor apparel. Items such as coats, jackets, shirts, tops, knitwear, jeans, trousers, dresses, skirts, shoes, and accessories are provided for men and women. Distribution occurs via an online platform, company-owned stores, and third-party retailers. Operations emphasize apparel in the fashion and outdoor sector.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website belstaff.com/us
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by INEOS (Oct 2017)
- Legal Name Belstaff International Limited
- Date of Incorporation 07 Sep, 1979
- Jurisdiction LONDON, UNITED KINGDOM
Products & Services of Belstaff
Belstaff offers a comprehensive portfolio of products and services, including Trialmaster Jacket, Leather Jackets, and Accessories.
Waxed cotton jacket for durable outdoor and motorcycle use.
Premium leather jackets offering protection and style.
Bags and caps designed for everyday and adventure needs.
Apps and channels of Belstaff
its YouTube channel Belstaff has 7.3K subscribers and 30 videos.
Videos from Belstaff
The most watched videos on Belstaff's YouTube channel, Belstaff (7.3K subscribers). Click a video to play it here.
More on Belstaff.
Investors in Belstaff
Belstaff has secured backing from 2 investors. Prominent investors backing the company include Castore and INEOS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Eyelash extension salon services and franchise opportunities are provided worldwide. | 1998 | ineos.com | London, United Kingdom | |
Internet-first brand of sportswear for men and women | 2016 | castore.com | London, United Kingdom |
Investor details for Belstaff
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Belstaff
47 people are tracked at Belstaff (11 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Helen Wright | CEO | Leadership |
Jess Fontaine | Freelance Recruitment Partner | Leadership |
Ryan Brunetti | Graphic Art Director at Belstaff | Leadership |
Calliste Yeboah | Head Of Product Development | Leadership |
Nicoletta Cireddu | Head of Logistics | Leadership |
Stacey Smith | Head Of Ecommerce | Leadership |
Karen T. | Head Of Digital Delivery | Leadership |
Siobhan Keane | EA to SVP Merchandising & Ecom and Collection Creative Director. | Leadership |
Mikhaila Giles | Head of Sales, UK & Ireland | Leadership |
Sara Thabet | Global Brand & Marketing Director | Leadership |
Gabi Thomas | Talent Partner (via Canda) | Leadership |
Meral Aydos | Management Accountant | Team |
Bryan Gillespie | Senior Financial Analyst | Team |
Fabio de Matteis | Customer Experience Manager | Team |
Bethan Schad | Senior Product Developer - Outerwear + Motorcycle | Team |
Barbara Bruno | Product Developer | Team |
Lindsay Marsh | Senior Product Developer | Team |
Hannah Green | Social Media & Content Executive | Team |
Luca Filattiera | Stock Controller | Team |
Katarina Kyvalova | Brand Ambassador | Team |
27 more people are available in the full profile.
Complete people profiles for Belstaff
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Belstaff
Belstaff has 3 listed competitors in our database, 2 of them funded. They include Castore, Gymshark and Myprotein.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| castore.com | 2016 | London, United Kingdom | $197.49M | 174 | Internet-first brand of sportswear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| myprotein.com | 2004 | Northwich, United Kingdom | A range of sports nutrition products is manufactured and marketed. |
Detailed competitors of Belstaff
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Belstaff
The website of Belstaff (belstaff.com) receives about 489.4K visits a month and ranks #75,380 among all websites worldwide, #3,745 in Fashion and Apparel.
- Monthly visits489.4K
▼ 19.6% vs previous month
- Unique visitors224.9K
per month
- Global rank#75,380
among all websites
- Category rank#3,745
Lifestyle · Fashion and Apparel
- Bounce rate47%
- Pages per visit3.5
- Average visit2 min 00 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Belstaff. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| barbour.com | 100% | 2.6M | #13,463 | View details | |
| burberry.com | 83% | 4M | #11,511 | View details | |
terracesmenswear.co.uk | terracesmenswear.co.uk | 79% | #67,564 | – | |
| gucci.com | 78% | 11M | #4,841 | View details | |
| robertocavalli.com | 78% | 409.4K | #88,974 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Belstaff
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Belstaff
Complete news archive for Belstaff
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Belstaff
Belstaff was founded in 1924.
Belstaff is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Helen Wright is the CEO of Belstaff, as recorded in our data.
Belstaff was established in 1924 in London, United Kingdom, as a brand focused on sports and outdoor apparel. Items such as coats, jackets, shirts, tops, knitwear, jeans, trousers, dresses, skirts, shoes, and accessories are provided for men and women. Distribution occurs via an online platform, company-owned stores, and third-party retailers. Operations emphasize apparel in the fashion and outdoor sector.
Belstaff offers Trialmaster Jacket, Leather Jackets, and Accessories.
Belstaff operates through Belstaff International Limited.
Yes. Belstaff was acquired by INEOS in October 2017.
The website of Belstaff receives about 489 thousand visits a month and ranks #75,380 among all websites worldwide.