About Myprotein
Myprotein is a Healthcare company based in Northwich (United Kingdom) founded in 2004, and was acquired by THG in June 2011. A range of sports nutrition products is manufactured and marketed. It operates in the Healthcare, Retail, and Consumer sectors. Its website myprotein.com draws about 6.8 million monthly visits. Myprotein offers products and services including Impact Whey Protein, Clear Whey Protein, Layered Protein Bar, and Tempo Seamless Hybrid Sports Bra. Its focus areas include HealthTech, Fitness & Wellness Tech, Commerce and Supplements. Its legal entity is CEND LIMITED. Its competitors include Castore, Gymshark and Lonsdale; 2 of its 3 listed competitors have raised funding.
Company details
Sports nutrition supplements have been manufactured and marketed since 2004 from Northwich, United Kingdom. Tailored mixes are offered for athletes and fitness users across categories such as proteins, creatine, amino acids, carbohydrates, healthy ingredients, blends, bars, drinks, and foods. More than 300 products form the portfolio, including top items like Impact Whey Protein and BCAA. Sales occur via online retail channels.
- Headquarters Northwich, United Kingdom
- Stage Acquired
- SectorsHealthcareRetail Consumer
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website myprotein.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by THG (Jun 2011)
- Legal Name Cend Limited
- Date of Incorporation 07 Sep, 2000
- Jurisdiction ALTRINCHAM, UNITED KINGDOM
Products & Services of Myprotein
Myprotein offers a comprehensive portfolio of products and services, including Impact Whey Protein, Clear Whey Protein, Layered Protein Bar, and Tempo Seamless Hybrid Sports Bra.
Protein powder for muscle recovery and growth in fitness routines.
Low-calorie protein option for weight management and daily intake.
High-protein bar for on-the-go energy and post-workout nutrition.
Comfortable bra designed for workouts and daily active wear.
Apps and channels of Myprotein
its YouTube channel Myprotein has 123K subscribers and 30 videos.
Videos from Myprotein
The most watched videos on Myprotein's YouTube channel, Myprotein (123K subscribers). Click a video to play it here.
More on Myprotein.
Investors in Myprotein
Myprotein has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include THG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital consumer brands are acquired and enabled by technology platform. | 2004 | thg.com | Manchester, United Kingdom |
Investor details for Myprotein
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People of Myprotein
12 people are tracked at Myprotein (4 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Alex Mountford | People Director - THG Nutrition & Wellness | Leadership |
Annabel Taylor | Head Of Merchandising | Leadership |
Neil Mistry | CEO | Leadership |
Louis Fogg | Senior Talent Partner | Leadership |
Priyanka Sharma | Operations Manager | Team |
Georgina Sykes | Retail Category Manager | Team |
Johnny El Alam | Country Manager | Team |
Sven S. | Regional Manager | Team |
Andrea Cunico | Consulente Di Vendita | Team |
Liz Hough | Production Assistant | Team |
Mark Jofoldi | Senior Sales And Marketing Manager - THG | Team |
Fuyu Cai | Assistant Marketing Manager | Team |
Complete people profiles for Myprotein
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Myprotein
2 dated milestones of Myprotein across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Myprotein is founded.
- Exit Acquired by THG.
Competitors of Myprotein
Myprotein has 3 listed competitors in our database, 2 of them funded. They include Castore, Gymshark and Lonsdale.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| castore.com | 2016 | London, United Kingdom | $197.49M | 174 | Internet-first brand of sportswear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| lonsdale.com | 1960 | London, United Kingdom | 742 | Sportswear and boxing equipment are offered by Lonsdale. |
Detailed competitors of Myprotein
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Web traffic of Myprotein
The website of Myprotein (myprotein.com) receives about 6.8M visits a month and ranks #8,341 among all websites worldwide, #144 in Nutrition Diets and Fitness.
- Monthly visits6.8M
▲ 21% vs previous month
- Unique visitors2.5M
per month
- Global rank#8,341
among all websites
- Category rank#144
Health · Nutrition Diets and Fitness
- Bounce rate45%
- Pages per visit5.1
- Average visit2 min 32 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Myprotein. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theproteinworks.com | 100% | 1.5M | #39,204 | View details | |
| optimumnutrition.com | 90% | 722.4K | #74,753 | View details | |
bulk.com | bulk.com | 80% | #9,753 | – | |
| bodybuildingwarehouse.co.uk | 64% | #239,949 | View details | ||
muscleandstrength.com | muscleandstrength.com | 62% | #15,724 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Myprotein
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Myprotein
Complete news archive for Myprotein
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Frequently Asked Questions about Myprotein
Myprotein was founded in 2004.
Myprotein is headquartered in Northwich, United Kingdom.
Sports nutrition supplements have been manufactured and marketed since 2004 from Northwich, United Kingdom. Tailored mixes are offered for athletes and fitness users across categories such as proteins, creatine, amino acids, carbohydrates, healthy ingredients, blends, bars, drinks, and foods. More than 300 products form the portfolio, including top items like Impact Whey Protein and BCAA. Sales occur via online retail channels.
Myprotein offers Impact Whey Protein, Clear Whey Protein, Layered Protein Bar, and Tempo Seamless Hybrid Sports Bra.
Myprotein has 1 investor. Key investors include THG.
Myprotein operates through Cend Limited.
Yes. Myprotein was acquired by THG in June 2011.
The website of Myprotein receives about 6.8 million visits a month and ranks #8,341 among all websites worldwide.