Banyan

Holmdel, United States Founded: 2013 • Age: 13 yrs Acquired By Bilt Rewards
Expense management solutions are delivered via a software platform.
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About Banyan

Banyan is a company based in Holmdel (United States) founded in 2013 by Jehan Luth was acquired by Bilt Rewards in March 2025. It operates as a Data-as-a-Service. Banyan has raised $55.84 million across 9 funding rounds from investors including Bilt Rewards, Bridge Community Bank and Peterson Partners. Banyan offers products and services including Receipt Data Platform. Banyan operates in a competitive market with competitors including Anaplan, Workday Adaptive Planning, Vena Marketing, Planful and Pigment, among others.

  • Headquarter Holmdel, United States
  • Founders Jehan Luth
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $55.84 M (USD)

    in 9 rounds

  • Latest Funding Round
    $28 M (USD), Series A

    Oct 19, 2022

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Bilt Rewards

    & 1 more

    (Mar 13, 2025)

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Products & Services of Banyan

Banyan offers a comprehensive portfolio of products and services, including Receipt Data Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Item-level receipt data is organized for commercial applications.

People of Banyan
Headcount 10-50
Employee Profiles 20
Board Members and Advisors 11
Employee Profiles
People
Jason Delia
Senior Director, UI Development
People
Ben Pulver
Senior Director of Business Operations
People
Brian Gloede
VP, Partnerships
People
Parker Noren
EVP, Product Strategy

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Board Members and Advisors
people
Anthony Moro
Strategic Advisor
people
Andrea Gilman
Strategic Advisor
people
Meka Milstrone-Shroff
Strategic Advisor
people
Rob Eyerkus
Strategic Advisor

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Funding Insights of Banyan

Banyan has successfully raised a total of $55.84M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $28 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series A — $28.0M
  • First Round

    (21 Apr 2015)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2022 Amount Debt – Venture - Banyan Valuation

investors

Oct, 2022 Amount Series A - Banyan Valuation Fin Capital , M13 Company
Jul, 2021 Amount Series A - Banyan Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Banyan

Banyan has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Bilt Rewards, Bridge Community Bank and Peterson Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on fintech and B2B SaaS companies
Founded Year Domain Location
Multiple sectors are invested in by M13 venture capital fund.
Founded Year Domain Location
Venture capital and accelerator firm focused on fintech companies
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Banyan

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Banyan

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Banyan Comparisons

Employees
+
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Competitors of Banyan

Banyan operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Anaplan, Workday Adaptive Planning, Vena Marketing, Planful and Pigment, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Operational planning and forecasting solutions are offered to businesses.
domain founded_year HQ Location
Cloud-based financial planning and analytics are delivered via SaaS.
domain founded_year HQ Location
AI-powered financial planning and accounting software is offered.
domain founded_year HQ Location
Cloud-based financial planning and advisory solutions are provided for businesses.
domain founded_year HQ Location
A platform for business planning and project management is offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Banyan

Frequently Asked Questions about Banyan

When was Banyan founded?

Banyan was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is Banyan located?

Banyan is headquartered in Holmdel, United States. It is registered at Holmdel, New Jersey, United States.

Who is the current CEO of Banyan?

Jehan Luth is the current CEO of Banyan. They have also founded this company.

Is Banyan a funded company?

Banyan is a funded company, having raised a total of $55.84M across 9 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Apr 21, 2015.

What does Banyan do?

Item-level receipt data is organized and activated by Banyan to power commercial and consumer applications. A privacy-first data collaboration platform is offered to merchants, banks, fintechs, and commerce partners. Solutions for loyalty marketing, card-linked offers, fraud management, and expense reconciliation are enabled through secure data infrastructure. Sectors such as financial services and retail are served with enhanced data precision and control.

Who are the top competitors of Banyan?

Banyan's top competitors include Workday Adaptive Planning, Vena Marketing and Anaplan.

What products or services does Banyan offer?

Banyan offers Receipt Data Platform.

Who are Banyan's investors?

Banyan has 9 investors. Key investors include Bilt Rewards, Bridge Community Bank, Peterson Partners, NUVI, and Fin Capital.

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