BARC India

Mumbai, India Founded: 2012 • Age: 14 yrs
Provides TV viewing measurement, data collection, and analytics services for advertisers and broadcasters.

About BARC India

BARC India is a company based in Mumbai (India) founded in 2012. It operates as a B2B. The company has 205 employees. BARC India offers products and services including TV Viewing Data, Insight Tool, and Weekly Data Reports. BARC India operates in a competitive market with competitors including Tubular Labs, Parrot Analytics, Fresno Unlimited, WIOpro and LiveSonar, among others.

Key Metrics
  • Annual Revenue
    ₹305 Cr

    FY 2025 · -6% YoY

  • Net Profit
    ₹15.70 Cr

    FY 2025 · 5% margin

  • EBITDA
    ₹34.23 Cr

    FY 2025 · 11% margin

  • Employee Count
    205

Products & Services of BARC India

BARC India offers a comprehensive portfolio of products and services, including TV Viewing Data, Insight Tool, and Weekly Data Reports.

TV Viewing Data
Data Analytics

Offers weekly reports on TV audience metrics and viewing patterns

Insight Tool
Data Visualization

Provides platform for analyzing TV audience insights and trends

Weekly Data Reports
Reporting Services

Delivers currency data on TV viewership for industry use

Board of directors of Broadcast Audience Research Council (BARC India)

Broadcast Audience Research Council is the primary company behind BARC India. The board of Broadcast Audience Research Council currently have 14 directors; the longest-serving is Punit Goenka, appointed in 2010. 39 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Punit Goenka
DIN 00031263
Director09 Jul 201016 yrs 3 moBroadcast Audience Research Council
Sunil Kataria
DIN 06863609
Director12 Jan 20179 yrs 8 moBroadcast Audience Research Council
Kalli Purie Bhandal
DIN 00105318
Director16 Sep 20206 yrsBroadcast Audience Research Council
Anupriya Acharya
DIN 00355782
Director19 Dec 20205 yrs 9 moBroadcast Audience Research Council
Jayant Mammen Mathew
DIN 00090310
Director19 Dec 20205 yrs 9 moBroadcast Audience Research Council
Shashidhar Sinha
DIN 00953796
Director26 Oct 20214 yrs 11 moBroadcast Audience Research Council
Narendra Kumar Anand Ambwani
DIN 00236658
Director25 Mar 20224 yrs 6 moBroadcast Audience Research Council
Gopal Krishna Jain
DIN 02050486
Director17 Jun 20224 yrs 3 moBroadcast Audience Research Council
Srikanth Velamakanni
DIN 01722758
Director07 Nov 20223 yrs 11 moBroadcast Audience Research Council
Gaurav Dwivedi
DIN 02130399
Director06 Mar 20242 yrs 7 moBroadcast Audience Research Council
Shashi Shekhar Vempati
DIN 08089330
Director24 May 20242 yrs 4 moBroadcast Audience Research Council
Gaurav Banerjee
DIN 02832646
Director21 Oct 20241 yr 11 moBroadcast Audience Research Council
Kevin Francis Vaz
DIN 00113443
Director20 Jan 20251 yr 8 moBroadcast Audience Research Council
Gayatri Chandrasekharan
DIN 09140999
Director07 Jul 20251 yr 3 moBroadcast Audience Research Council

People of BARC India

42 people are tracked at BARC India (25 in leadership, 17 in team); the tracked headcount is 205.

NameRoleGroup
Zafar Uddin
Vice President Information SecurityLeadership
Nakul Chopra
Chief Executive OfficerLeadership
Somashekar S
Assistant Vice President - Partnership & GrowthLeadership
Nikita Jhavar
Assistant Vice President- Management AssuranceLeadership
Mahendra Upadhyay
Chief Information Officer, BARC IndiaLeadership
President & Head Content, HSM Entertainment Network, Star India & Disney+ HotstarLeadership
Ashish Gupta
Chief Financial Officer, BARC IndiaLeadership
Nitin Mahajan
VP Technology (broadcast, Monitoring And Operations)Leadership
Aaditya Pathak
Chief Of Partnerships & Revenue, BARC IndiaLeadership
Rucha Deshmukh
Vice President - Partnerships & GrowthLeadership
Siddharth Shetty
Assistant Vice PresidentLeadership
Asti Misra
VP - Business & Market Analytics (product Excellence)Leadership
Prashant Baliga
Vp, Head- Management AssuranceLeadership
Derrick Gray
Chief Of Measurement Science & Business Analytics, BARC IndiaLeadership
Deepanjan Nag
Vice President - Product And ResearchLeadership
Rahul Namdeo
Vice President Of TechnologyLeadership
Sharad Chandra Sharma
Program DirectorLeadership
Jagdeep Dighe
Vice President - Marcom And Business Development SalesLeadership
Aruni Sahu
Assistant Vice PresidentLeadership
Shantanu Sen
Head, Public Policy & PartnershipsLeadership

22 more people are available in the full profile.

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Financials of BARC India

Figures of Broadcast Audience Research Council, the primary company behind BARC India, for FY 2025. Revenue was ₹305 Cr (-6% year on year). Net profit was ₹15.70 Cr (5% margin). EBITDA was ₹34.23 Cr (11% margin). Revenue has grown at a compounded annual rate of -2% over three years and -1% over five years.

  • ₹305 CrRevenue · FY 2025 · -6% YoY
  • ₹15.70 CrNet profit · 5% margin
  • ₹34.23 CrEBITDA · 11% margin
  • ₹5.00 CrPaid-up capital
  • 205Employees (provident fund records)
  • -2%Revenue CAGR, 3 years
  • -1%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Broadcast Audience Research Council are on its company page.

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Detailed financial statements for BARC India

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

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Competitors of BARC India

BARC India operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tubular Labs, Parrot Analytics, Fresno Unlimited, WIOpro and LiveSonar, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
tubularlabs.com2012Mountain View, United States$30.77M81
Video analytics and management solutions are provided for audience growth.
parrotanalytics.com2013London, United Kingdom$2.55M–
Global TV content demand is measured via a developed platform.
fresnoinc.com2014Santa Monica, United States$8M2
Entertainment content production company
wiopro.com2012La Quinta, United States––
Provides real-time and historical TV airing data for industry professionals worldwide.
livesonar.com2018Milan, Italy––
Provides an app-based platform for broadcast scheduling and voting.
mediametrics.nl2014Amersfoort, Netherlands––
Provides maintenance, restoration, repair, and sales of wooden boats in Netherlands.
indianmovierating.in2016Kochi, India––
Operates an online platform for providing ratings and reviews of movies and TV shows.
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Detailed competitors of BARC India

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Web traffic of BARC India

The website of BARC India (barcindia.co.in) receives about 69.8K visits a month.

  • Monthly visits
    69.8K

    ▲ 104.5% vs previous month

Similar websites

Websites whose visitors overlap most with BARC India. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
afaqs.com
100%
453K#102,485View details
jiyobangla.com
99%
–#1,923,199View details
firstindia.co.in
99%
–#424,642View details
mediabrief.com
mediabrief.com
99%
–#431,149–
newsclick.in
99%
156.8K#310,446View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 15 similar websites and full traffic analytics for BARC India

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

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  • Audience overlap
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Verified entity values are shown only after access is granted.

Latest news on Barc India

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Similar companies to BARC India

10 companies that operate in the same segment as BARC India (Film, TV & Broadcasting Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Software is provided for managing, distributing, and monetizing media content.
1987Burlington, Vermont, United States–USD 523.32 K–
Sky is recognized as a provider of TV, broadband, and mobile services.
1990Isleworth, England, United Kingdom––31,000
Integrated telecom and IPTV services are provided to Canadian customers.
1874Vancouver, British Columbia, Canada–USD 14.86 B106,800
Integrated telecommunication and TV services are provided across Finland.
1999Helsinki, FinlandUSD 188.17 M––
Cloud solutions for broadcast, streaming, and advertising industries are provided.
2008Bengaluru, Karnataka, IndiaUSD 364.17 MUSD 87.14 M746
Digital media recognition solutions are provided for content management.
1993Emeryville, California, United StatesUSD 50.99 M–248
Ad data management is facilitated by AI across connected devices.
2008San Francisco, California, United StatesUSD 46.34 M–384
Online event ticketing platform offering a wide range of entertainment options, including movies, concerts, sports, and plays, enabling users to di...
1999Mumbai, Maharashtra, India–––
Provider of music distribution and artist and label services globally
1997New York, New York, United StatesUSD 14.7 M––
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Frequently Asked Questions about BARC India

BARC India was founded in 2012.

BARC India is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

BARC India has 205 employees.

The primary company behind BARC India, Broadcast Audience Research Council, reported revenue of β‚Ή305 Cr for FY 2025, down 6% year on year.

BARC India is a research council that collects and processes TV viewing data through audio watermarks and bar-o-meters, monitoring millions of households and channels in India. It generates weekly reports on audience metrics and supports the TV advertising industry by offering insights and tools. Based in Mumbai, it collaborates with stakeholders like broadcasters and advertisers to ensure accurate data for decision-making. The organization processes vast amounts of data annually for analytical needs.

BARC India's top competitors include Tubular Labs, Parrot Analytics and Fresno Unlimited.

BARC India offers TV Viewing Data, Insight Tool, and Weekly Data Reports.

BARC India operates through Broadcast Audience Research Council.

The legal entities of BARC India currently have 16 directors, including Kalli Purie Bhandal, Anupriya Acharya, Gaurav Banerjee and others.

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