BARC India

Mumbai, India Founded: 2012 • Age: 14 yrs
Provides TV viewing measurement, data collection, and analytics services for advertisers and broadcasters.
Annual revenue $38.9M Latest available
Total funding - Funding intelligence
Employees 205 Tracked headcount
Investors - Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About BARC India

BARC India is a company based in Mumbai (India) founded in 2012. It operates as a B2B. The company has 205 employees as of March 31, 2023. BARC India offers products and services including TV Viewing Data, Insight Tool, and Weekly Data Reports. BARC India operates in a competitive market with competitors including Tubular Labs, Parrot Analytics, Fresno Unlimited, WIOpro and LiveSonar, among others.

  • Headquarter Mumbai, India
  • Employees 205 as on 31 Mar, 2023
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Broadcast Audience Research Council
  • Date of Incorporation 09 Jul, 2010
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $38.87 M (USD)
    0.41
    as on Mar 31, 2023
  • Net Profit
    $4.04 M (USD)
    -60.59
    as on Mar 31, 2023
  • EBITDA
    $6.76 M (USD)
    -44.97
    as on Mar 31, 2023
  • Latest Funding Round
    Not available
  • Investors
    Not available
  • Employee Count
    205

    as on Mar 31, 2023

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Products & Services of BARC India

BARC India offers a comprehensive portfolio of products and services, including TV Viewing Data, Insight Tool, and Weekly Data Reports.

Product name locked
Category locked
Primary

Offers weekly reports on TV audience metrics and viewing patterns

Product name locked
Category locked
Locked

Provides platform for analyzing TV audience insights and trends

Product name locked
Category locked
Locked

Delivers currency data on TV viewership for industry use

People of BARC India

Headcount 500-1000
Employee Profiles 42
Employee Profiles
People
Zafar Uddin
Vice President Information Security
People
Somashekar S
Assistant Vice President - Partnership & Growth
People
Rutuja Chitre
AVP Special Projects
People
Manjiri More
Senior Executive - Business And Market Analytics

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Funding Insights of BARC India

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Detailed funding history for BARC India

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Investments & Acquisitions by BARC India

Investments
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Investment portfolio details for BARC India

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Financial Statements - BARC India

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Detailed financials for BARC India

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Barc India Comparisons

BARC India Primary company
Description
Provides TV viewing measurement, data collection, and analyt...
Location
Mumbai, India
Founded Year
2012
Annual Revenue
$38.87 M (USD)
Net Profit
$4.04 M (USD)
EBITDA
$6.76 M (USD)
Employees
205
As of 2023
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Peer comparison for BARC India

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Competitors of BARC India

BARC India operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tubular Labs, Parrot Analytics, Fresno Unlimited, WIOpro and LiveSonar, among others.

Company Name Domain Founded year HQ Location Description
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Video analytics and management solutions are provided for audience growth.
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Global TV content demand is measured via a developed platform.
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Entertainment content production company
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Provides real-time and historical TV airing data for industry professionals worldwide.
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Provides an app-based platform for broadcast scheduling and voting.
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Detailed competitors of BARC India

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Latest news on Barc India

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Complete news archive for BARC India

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Frequently Asked Questions about BARC India

BARC India was founded in 2012.

BARC India is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

As of Mar 31, 2023, the latest employee count at BARC India is 205.

Annual revenue of BARC India is $38.87M as on Mar 31, 2023.

BARC India is a research council that collects and processes TV viewing data through audio watermarks and bar-o-meters, monitoring millions of households and channels in India. It generates weekly reports on audience metrics and supports the TV advertising industry by offering insights and tools. Based in Mumbai, it collaborates with stakeholders like broadcasters and advertisers to ensure accurate data for decision-making. The organization processes vast amounts of data annually for analytical needs.

BARC India's top competitors include Tubular Labs, Parrot Analytics and Fresno Unlimited.

BARC India offers TV Viewing Data, Insight Tool, and Weekly Data Reports.

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