BARC India

Mumbai, India Founded: 2012 • Age: 14 yrs
Provides TV viewing measurement, data collection, and analytics services for advertisers and broadcasters.
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About BARC India

BARC India is a company based in Mumbai (India) founded in 2012. It operates as a B2B. The company has 205 employees as of March 31, 2023. BARC India offers products and services including TV Viewing Data, Insight Tool, and Weekly Data Reports. BARC India operates in a competitive market with competitors including Tubular Labs, Parrot Analytics, Fresno Unlimited, WIOpro and LiveSonar, among others.

  • Headquarter Mumbai, India
  • Employees 205 as on 31 Mar, 2023
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Broadcast Audience Research Council
  • Date of Incorporation 09 Jul, 2010
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting
Key Metrics
  • Annual Revenue
    $38.87 M (USD)
    0.41
    as on Mar 31, 2023
  • Net Profit
    $4.04 M (USD)
    -60.59
    as on Mar 31, 2023
  • EBITDA
    $6.76 M (USD)
    -44.97
    as on Mar 31, 2023
  • Latest Funding Round
  • Investors
  • Employee Count
    205

    as on Mar 31, 2023

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Products & Services of BARC India

BARC India offers a comprehensive portfolio of products and services, including TV Viewing Data, Insight Tool, and Weekly Data Reports. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Offers weekly reports on TV audience metrics and viewing patterns

Provides platform for analyzing TV audience insights and trends

Delivers currency data on TV viewership for industry use

People of BARC India
Headcount 500-1000
Employee Profiles 42
Employee Profiles
People
Zafar Uddin
Vice President Information Security
People
Somashekar S
Assistant Vice President - Partnership & Growth
People
Rutuja Chitre
AVP Special Projects
People
Manjiri More
Senior Executive - Business And Market Analytics

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Funding Insights of BARC India

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

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investors

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Investments & Acquisitions by BARC India

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - BARC India

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Barc India Comparisons

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Competitors of BARC India

BARC India operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tubular Labs, Parrot Analytics, Fresno Unlimited, WIOpro and LiveSonar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Video analytics and management solutions are provided for audience growth.
domain founded_year HQ Location
Global TV content demand is measured via a developed platform.
domain founded_year HQ Location
Entertainment content production company
domain founded_year HQ Location
Provides real-time and historical TV airing data for industry professionals worldwide.
domain founded_year HQ Location
Provides an app-based platform for broadcast scheduling and voting.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

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Frequently Asked Questions about BARC India

When was BARC India founded?

BARC India was founded in 2012.

Where is BARC India located?

BARC India is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

How many employees does BARC India have?

As of Mar 31, 2023, the latest employee count at BARC India is 205.

What is the annual revenue of BARC India?

Annual revenue of BARC India is $38.87M as on Mar 31, 2023.

What does BARC India do?

BARC India is a research council that collects and processes TV viewing data through audio watermarks and bar-o-meters, monitoring millions of households and channels in India. It generates weekly reports on audience metrics and supports the TV advertising industry by offering insights and tools. Based in Mumbai, it collaborates with stakeholders like broadcasters and advertisers to ensure accurate data for decision-making. The organization processes vast amounts of data annually for analytical needs.

Who are the top competitors of BARC India?

BARC India's top competitors include Tubular Labs, Parrot Analytics and Fresno Unlimited.

What products or services does BARC India offer?

BARC India offers TV Viewing Data, Insight Tool, and Weekly Data Reports.

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