About Barcode Entertainment
Barcode Entertainment is a company based in Mumbai (India) founded in 2016 was acquired by Ykone in March 2024. It operates as a Professional Services, and On-Demand Services. Barcode Entertainment offers products and services including Influencer Marketing, Content Production, SFV Content Creation, Performance Marketing, and Meme Marketing. Barcode Entertainment operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Mumbai, India
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Sectors
Business Services
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Phone
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Website
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Social
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Products & Services of Barcode Entertainment
Barcode Entertainment offers a comprehensive portfolio of products and services, including Influencer Marketing, Content Production, SFV Content Creation, Performance Marketing, and Meme Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Influencer selection and campaigns are managed for brands.
Video production and design assets are created for clients.
Short form videos are produced for brand campaigns.
Data-driven creative campaigns are developed for engagement.
Brand narratives are delivered through relatable Indian memes.
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Funding Insights of Barcode Entertainment
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Barcode Entertainment
Barcode Entertainment has secured backing from 1 investor. Prominent investors backing the company include Ykone. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Analytical solutions for fashion marketing campaigns are provided.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Barcode Entertainment
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Barcode Entertainment
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Barcode Entertainment Comparisons
Competitors of Barcode Entertainment
Barcode Entertainment operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Consumer packaged goods sales and digital marketing services are provided.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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Digital marketing, advertising, and IT services are provided globally.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Barcode Entertainment
Frequently Asked Questions about Barcode Entertainment
When was Barcode Entertainment founded?
Barcode Entertainment was founded in 2016.
Where is Barcode Entertainment located?
Barcode Entertainment is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
What does Barcode Entertainment do?
Barcode Entertainment is involved in influencer marketing, focusing on data-led selection and authentic content creation for various platforms. Services are provided across multiple sectors including fashion, entertainment, technology, and more. Customized social creative strategies and campaigns are developed to achieve industry-leading results for clients. Additionally, content production, short form video creation, performance marketing, and meme marketing solutions are offered to enhance brand engagement and reach targeted audiences effectively.
Who are the top competitors of Barcode Entertainment?
Barcode Entertainment's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Barcode Entertainment offer?
Barcode Entertainment offers Influencer Marketing, Content Production, SFV Content Creation, Performance Marketing, and Meme Marketing.
Who are Barcode Entertainment's investors?
Barcode Entertainment has 1 investor. Key investors include Ykone.