BDNA Corporation

Mountain View, United States Founded: 2000 • Age: 26 yrs Acquired By Flexera
Enterprise IT data normalization and asset discovery are provided.

About BDNA Corporation

BDNA Corporation is a company based in Mountain View (United States) founded in 2000 was acquired by Flexera in September 2017. BDNA Corporation has raised $35.87 million across 3 funding rounds from investors including Flexera, Motorola Mobility and Flagship Pioneering. BDNA Corporation offers products and services including Flexera One, IT Visibility, and Snow Atlas. BDNA Corporation operates in a competitive market with competitors including Splunk, InfluxData, Devo, Wavefront and OpsRamp, among others.

Key Metrics
  • Total Equity Funding
    $35.87M (USD)

    in 3 rounds

  • Latest Funding Round
    $3.37M (USD), Series D

    Jul 2011

  • Investors
    Flexera

    & 5 more

  • Acquired by
    Flexera

    (Sep 2017)

Products & Services of BDNA Corporation

BDNA Corporation offers a comprehensive portfolio of products and services, including Flexera One, IT Visibility, and Snow Atlas.

Flexera One
IT Management Platform

Platform for visibility and optimization of IT assets

IT Visibility
Asset Tracking Tool

Tool to monitor and normalize IT inventory data

Snow Atlas
SaaS Management

Solution for optimizing software as a service spend

Apps and channels of BDNA Corporation

its YouTube channel Flexera has 4.15K subscribers and 30 videos.

Flexera
YouTube 4.15K subscribers 30 videos Science & Technology
Open channel

Videos from BDNA Corporation

The most watched videos on BDNA Corporation's YouTube channel, Flexera (4.15K subscribers). Click a video to play it here.

Plan your Snow License Manager and SIS Update to v25.1.0 +
655 views
Configuring SaaS Integration​ with Flexera One
273 views
Demo: Flexera One Cloud Sustainability
249 views
July 2025: Flexera SAM Best Practices Webinar
237 views

More on Flexera.

Funding Insights of BDNA Corporation

BDNA Corporation has successfully raised a total of $35.87M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $3.37 million completed in July 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $35.87M
  • Total Rounds 3
  • Last Round Series D — $3.37M
  • First Round $12.5M

    (Apr 2005)

  • Investors Count 5

All 3 funding rounds of BDNA Corporation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2011$3.37MSeries D––
–
Oct 2007$20MSeries D––
Apr 2005$12.5MSeries C––
Valuation history

6 investors in total: 6 institutional.

Investors in BDNA Corporation

BDNA Corporation has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Flexera, Motorola Mobility and Flagship Pioneering.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
US focused stage-agnostic venture capital firm
–rtf.vcSan Francisco, United States
-
–crescendoventures.com-
Life sciences-focused venture capital firm
1999flagshippioneering.comCambridge, United States
Tech and Life Sciences focused corporate VC firm investing in the US
–kpventures.comOakland, United States
Mobile devices, cases, tablets, and screen protectors are offered online.
1928motorola.comChicago, United States
Cloud management solutions are delivered via an online IT platform.
2008flexera.comItasca, United States
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Investor details for BDNA Corporation

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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Verified entity values are shown only after access is granted.

People of BDNA Corporation

326 people are tracked at BDNA Corporation (109 in leadership, 217 in team).

NameRoleGroup
Ohad Kahana
Director, Head Of Program ManagementLeadership
Jim Ryan
President & Chief Executive OfficerLeadership
Eric Free
Chief Growth OfficerLeadership
Conal Gallagher
Chief Information OfficerLeadership
Steve Schmidt
Vp, Product ManagementLeadership
Christian Den Boer
Senior Director Of Product ManagementLeadership
Shaun Layland
Engineering Director - Engineering Excellence: Head Of Developer ExperienceLeadership
Sunil Kumar
Director, EngineeringLeadership
Kevin Glenn
Director Of ProcurementLeadership
Kathryn Bardi
Director, Talent Management And PerformanceLeadership
Benny Pettersson
Director Of EngineeringLeadership
Troy Baker
Regional Vice President, Sales For New LogosLeadership
Bharathi B K
DirectorLeadership
T.c. Gubatayao
Head ArchitectLeadership
Jill Delgrosso
Vice President Global Revenue EnablementLeadership
Michael Luney
Director Product ManagementLeadership
Ankita Prasad
Sales And Alliance HeadLeadership
Alex H.
Head Of GSILeadership
Jesse Calderon
Vice President, M&aLeadership
Rob Neff
Director, Adminstudio And InstallshieldLeadership

306 more people are available in the full profile.

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Complete people profiles for BDNA Corporation

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Timeline of BDNA Corporation

4 dated milestones of BDNA Corporation across 17 years, from founding to its latest funding, stage changes and deals.

  1. Founded BDNA Corporation is founded.
  2. Funding First funding round of $12.5M.
  3. Funding Latest funding round, Series D, of $3.4M.
  4. Exit Acquired by Flexera.

Competitors of BDNA Corporation

BDNA Corporation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Splunk, InfluxData, Devo, Wavefront and OpsRamp, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
splunk.com2003San Francisco, United States$40M10
Cloud based platform offering IT operational data and security analytics software
influxdata.com2012San Francisco, United States$196.96M181
Cloud-based open-source platforms for IT operations analytics are provided.
devo.com2011Cambridge, United States$483.97M–
Visual data analytics platform is offered for enterprise insights.
wavefront.com2013Palo Alto, United States$77M–
Cloud-based real-time analytics for data center infrastructure are provided.
opsramp.com2014San Jose, United States$57.5M283
Cloud-based IT operations analytics management software is offered.
codescene.com2015Malmo, Sweden$11.8M–
Predictive analytics and code visualization are provided via cloud platform.
numerify.com2012San Jose, United States$88M40
Cloud-based IT analytics and management solutions are provided.
seerene.com2011Potsdam, Germany$19M38
Software development analytics are offered through an AI-driven platform.
corvil.com2000New York, United States$41.98M18
Risk management platofrm for financial industries
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Detailed competitors of BDNA Corporation

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Verified entity values are shown only after access is granted.

Web traffic of BDNA Corporation

Websites that share an audience with BDNA Corporation (bdna.com).

Similar websites

Websites whose visitors overlap most with BDNA Corporation. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
eracent.com
100%
3.4K#4,886,024View details
iaitam.org
iaitam.org
92%
–#7,192,515–
qumu.com
78%
––View details
moka5.com
78%
––View details
imajestic.com
imajestic.com
78%
–––
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 14 similar websites and full traffic analytics for BDNA Corporation

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 14 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Bdna Corporation

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Complete news archive for BDNA Corporation

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to BDNA Corporation

10 companies that operate in the same segment as BDNA Corporation (IT Services & Operations), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud orchestration solutions are provided for multi-cloud and device applications.
1998Palo Alto, California, United StatesUSD 595.83 MUSD 812.05 M8,861
A cloud-based platform for incident management software is provided.
2009San Francisco, California, United StatesUSD 173.6 MUSD 492.55 M1,240
Unified IT management is delivered through a cloud-based platform.
2004Santa Clara, California, United StatesUSD 83.7 MUSD 13.28 B26,290
Cloud based platform offering IT operational data and security analytics software
2003San Francisco, California, United StatesUSD 40 MUSD 2.59 M108
Cloud-based enterprise management solutions including backup and recovery are provided.
2003Singapore, SingaporeUSD 658 M––
Cloud and application performance management platform is provided.
2010New York, New York, United StatesUSD 147.19 MUSD 2.68 B6,500
Converged data management solutions are provided for backup and recovery.
2014Palo Alto, California, United StatesUSD 553 MUSD 1.32 B3,200
IT backup and recovery solutions are provided via cloud platform.
2006Columbus, Ohio, United StatesUSD 1.04 B––
IT outsourcing services are delivered across multiple business lines.
2011Bengaluru, Karnataka, IndiaUSD 64.83 MUSD 246.74 M5,260
Analytics and digital solutions for healthcare and banking are provided.
1999New York, New York, United StatesUSD 10 MUSD 2.09 B59,500
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Frequently Asked Questions about BDNA Corporation

BDNA Corporation was founded in 2000 and raised its 1st funding round 5 years after it was founded.

BDNA Corporation is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.

BDNA Corporation is a funded company, having raised a total of $35.87M across 3 funding rounds to date. The company's 1st funding round was a Series C of $12.5M, raised on Apr 2005.

BDNA Corporation offers Technopedia, a categorized repository of information on enterprise software and hardware; and BDNA Normalize that aggregates deployment data from configuration and discovery sources, resolves conflicts and duplicates, and normalizes data using the industrys catalog of IT product data. The company also offers BDNA Discover, an IT asset discovery tool and asset inventory solution that discovers physical and virtual hardware and software products; and BDNA Normalize for Purchase Orders that provides data clarity and consistency across purchasing systems and other IT systems of record for purchasing officers and organizations. It offers solutions in the areas of IT service management, configuration management database, IT procurement, asset management, and vulnerability management; solutions for various platforms, including ServiceNow, HP, Microsoft, BMC, and Troux; and solutions for government organizations. The company serves various industries, including financial services, public sector, high tech manufacturing, consumer goods, healthcare and pharmaceutical, and more in the United States and internationally.

BDNA Corporation's top competitors include Splunk, InfluxData and Devo.

BDNA Corporation offers Flexera One, IT Visibility, and Snow Atlas.

BDNA Corporation has 6 investors. Key investors include Flexera, Motorola Mobility, Flagship Pioneering, Rising Tide Fund, and Crescendo Ventures.

BDNA Corporation operates through Flexera Software Llc.

Yes. BDNA Corporation was acquired by Flexera in September 2017.

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