About Beenz
Beenz is a company based in Amsterdam (Netherlands) founded in 1998 by Charles Cohen was acquired by Carlson Marketing Group in October 2001. It operates as a B2B. Beenz has raised $63.3 million across 3 funding rounds from investors including ING, Apax Partners and New World Development. Beenz operates in a competitive market with competitors including Bilt Rewards, Fetch, Nectar, Maximiles and FlyBuys, among others.
- Headquarter Amsterdam, Netherlands
- Founders Charles Cohen
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$63.3 M (USD)
in 3 rounds
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Latest Funding Round
$39.5 M (USD), Series B
Jun 07, 2000
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Investors
ING
& 12 more
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Employee Count
Employee Count
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Acquired by
Carlson Marketing Group
(Oct 05, 2001)
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Funding Insights of Beenz
Beenz has successfully raised a total of $63.3M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $39.5 million completed in June 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $39.5M
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First Round
First Round
(01 Jun 1999)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2000 | Amount | Series B - Beenz | Valuation |
investors |
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| Sep, 1999 | Amount | Series A - Beenz | Valuation |
investors |
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| Jun, 1999 | Amount | Unspecified - Beenz | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Beenz
Beenz has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include ING, Apax Partners and New World Development. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Founded Year | Domain | Location | |
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Venture capital firm backed by DRW
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Founded Year | Domain | Location | |
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Equity investments are focused on tech, services, and consumer sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Beenz
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Beenz
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Beenz Comparisons
Competitors of Beenz
Beenz operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bilt Rewards, Fetch, Nectar, Maximiles and FlyBuys, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Reward-based rental management is facilitated via SaaS for residential properties.
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| domain | founded_year | HQ Location |
Fetch is operated as a rewards app for earning gift cards.
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| domain | founded_year | HQ Location |
Coalition rewards-based loyalty program in the United Kingdom
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| domain | founded_year | HQ Location |
Maximiles is operated as a platform for earning rewards through surveys.
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| domain | founded_year | HQ Location |
Manages a card-based coalition loyalty program in Australia.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Beenz
When was Beenz founded?
Beenz was founded in 1998 and raised its 1st funding round 1 year after it was founded.
Where is Beenz located?
Beenz is headquartered in Amsterdam, Netherlands.
Who is the current CEO of Beenz?
Charles Cohen is the current CEO of Beenz. They have also founded this company.
Is Beenz a funded company?
Beenz is a funded company, having raised a total of $63.3M across 3 funding rounds to date. The company's 1st funding round was a Unspecified of $3.8M, raised on Jun 01, 1999.
What does Beenz do?
Beenz, based in Amsterdam, focuses on handling marketing campaigns, offering loyalty programs, building customer loyalty, and coalition programs. A coalition loyalty program designed for online businesses to enhance customer retention. The company prioritizes operational excellence, innovation, and customer-centric approaches for success.
Who are the top competitors of Beenz?
Beenz's top competitors include Bilt Rewards, Fetch and Nectar.
Who are Beenz's investors?
Beenz has 13 investors. Key investors include ING, Apax Partners, New World Development, GEDI, and Hikari Tsushin.
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