About Belazu
Belazu is a Consumer company based in Greenford (United Kingdom) founded in 1991 by Adam Wells and George Bennell, and was acquired by William Jackson Food Group in November 2018. Multicategory grocery and staples brand. Its website belazu.com draws about 21 thousand monthly visits. Belazu offers products and services including Olive Oils, Vinegars, Pasta, and Snacks and Nuts. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Multi-category. Its legal entity is THE FRESH OLIVE COMPANY LTD. Its competitors include Associated British Foods, Unilever and Premier Foods.
Company details
Belazu was established in 1991 in Greenford, United Kingdom, as a provider of grocery and staples items. Operations focus on online sales of products including olives, extra virgin olive oils, balsamic vinegars, pestos, pastes, nuts, grains, and lentils. The majority of sales occur within the UK market, with co-founders Adam Wells and George Bennell leading the company.
- Headquarters Greenford, United Kingdom
- Founders Adam Wells, George Bennell
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website belazu.com
- Social LinkedIn X Facebook Instagram
- Acquired by William Jackson Food Group (Nov 2018)
- Legal Name The Fresh Olive Company Ltd.
- Date of Incorporation 24 Mar, 2009
- Jurisdiction HESSLE, EAST YORKSHIRE, UNITED KINGDOM
- Investors
- Acquired byWilliam Jackson Food Group
(Nov 2018)
Products & Services of Belazu
Belazu offers a comprehensive portfolio of products and services, including Olive Oils, Vinegars, Pasta, and Snacks and Nuts.
High-quality oils for cooking and dressing purposes.
Variety of vinegars from Italian and Spanish origins.
Premium pasta for everyday and gourmet meals.
Selection of nuts and snacks for parties and snacking.
Investors in Belazu
Belazu has secured backing from 1 investor. Prominent investors backing the company include William Jackson Food Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Family-owned business producing food, owning subsidiaries, and focusing on sustainability and community care. | 1851 | wjfg.co.uk | Hessle, United Kingdom |
Investor details for Belazu
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People of Belazu
3 people are tracked at Belazu (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Adam Wells | Co-Founder | Leadership |
George Bennell | Co-Founder | Leadership |
David Balmer | Trustee | Team |
Complete people profiles for Belazu
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Timeline of Belazu
2 dated milestones of Belazu across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Belazu is founded.
- Exit Acquired by William Jackson Food Group.
Competitors of Belazu
Belazu has 3 listed competitors in our database. They include Associated British Foods, Unilever and Premier Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| abf.co.uk | 1935 | London, United Kingdom | 132,273 | Multi-category food and beverage products are produced and retailed. | ||
| unilever.com | 1872 | London, United Kingdom | 128 | A global consumer goods business with diverse product offerings. | ||
| premierfoods.co.uk | 1837 | St Albans, United Kingdom | Processed food products are produced and marketed by Premier Foods. |
Detailed competitors of Belazu
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Web traffic of Belazu
The website of Belazu (belazu.com) receives about 20.8K visits a month and ranks #1,134,909 among all websites worldwide, #7,264 in Groceries.
- Monthly visits20.8K
▼ 5.1% vs previous month
- Unique visitors12K
per month
- Global rank#1,134,909
among all websites
- Category rank#7,264
Food and Drink · Groceries
- Bounce rate44%
- Pages per visit2.3
- Average visit43 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Belazu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ocado.com | 100% | 8.7M | #4,661 | View details | |
| waitrose.com | 100% | 7.3M | #4,048 | View details | |
| sainsburys.co.uk | 100% | 24.5M | #1,037 | View details | |
souschef.co.uk | souschef.co.uk | 99% | – | ||
piccantino.co.uk | piccantino.co.uk | 97% | #516,682 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Belazu
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Related news about Belazu
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Frequently Asked Questions about Belazu
Belazu was founded in 1991.
Belazu is headquartered in Greenford, United Kingdom.
Belazu was established in 1991 in Greenford, United Kingdom, as a provider of grocery and staples items. Operations focus on online sales of products including olives, extra virgin olive oils, balsamic vinegars, pestos, pastes, nuts, grains, and lentils. The majority of sales occur within the UK market, with co-founders Adam Wells and George Bennell leading the company.
Belazu's top competitors include Associated British Foods, Unilever and Premier Foods.
Belazu offers Olive Oils, Vinegars, Pasta, and Snacks and Nuts.
Belazu has 1 investor. Key investors include William Jackson Food Group.
Belazu operates through The Fresh Olive Company Ltd..
Yes. Belazu was acquired by William Jackson Food Group in November 2018.