About Ocado
Ocado is a publicly listed company based in Hatfield (United Kingdom) founded in 2002 by Jason Gissing, Jonathan Faiman, and Tim Steiner, and was acquired by Kroger in June 2020. Multi-category grocery products are retailed online by Ocado. Ocado has completed 1 acquisition, including Jones Food Company. Its chief executive, as recorded, is Tim Steiner. Its website ocado.com draws about 8.7 million monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its legal entity is OCADO RETAIL LIMITED. Its competitors include Deliveroo, Beelivery and Weezy; 3 of its 3 listed competitors have raised funding.
Company details
Ocado was founded in 2002 and is headquartered in Hatfield, United Kingdom. Operations are centered on online retail within the grocery sector, where a broad catalog of items is maintained, encompassing fruits, vegetables, dairy, seafood, meat, snacks, beverages, frozen foods, homecare essentials, pet supplies, and beauty products. Delivery services are provided to customers across the UK, supporting diverse household needs through an e-commerce platform.
- Headquarters Hatfield, United Kingdom
- Founders Jason Gissing, Jonathan Faiman, Tim Steiner
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Groceries
- Website ocado.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Kroger (Jun 2020)
- Legal Name Ocado Retail Limited
- Date of Incorporation 11 Nov, 1999
- Jurisdiction HATFIELD, HERTFORDSHIRE, UNITED KINGDOM
Apps and channels of Ocado
Ocado publishes 1 mobile app; its YouTube channel Ocado has 7.62K subscribers and 30 videos.
Videos from Ocado
The most watched videos on Ocado's YouTube channel, Ocado (7.62K subscribers). Click a video to play it here.
More on Ocado.
Funding Insights of Ocado
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Ocado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in Ocado
Ocado has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Kroger and Shawbrook Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided in the United Kingdom. | 2011 | shawbrook.co.uk | Brentwood, United Kingdom | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | kroger.com | Cincinnati, United States |
Investor details for Ocado
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People of Ocado
388 people are tracked at Ocado (133 in leadership, 8 in board & advisors, 247 in team).
| Name | Role | Group |
|---|---|---|
Jason Gissing | Co-Founder | Leadership |
Jonathan Faiman | Co-Founder | Leadership |
Tim Steiner | Co-Founder & CEO | Leadership |
Hannah Gibson | CEO | Leadership |
Mark Watson | Director Of Planning & Supply Chain | Leadership |
Ami Mumford | People Partner | Leadership |
Luke Fitzsimmons | Finance Business Partner - Technology - ASRS | Leadership |
Christopher Smith | Partner Success Operations Manager | Leadership |
Neil Shaw | Head Of Training And Development | Leadership |
James Gralton | Chief Product Officer | Leadership |
Gregor Ulitzka | President, Europe | Leadership |
Adriano Araujo | President, APAC | Leadership |
Nick Gibbon | Senior Supply Chain Operations Manager - Partner Success | Leadership |
Joshua Ballance | Vice President & Head Of Legal, North America | Leadership |
Nargis Hassani | Head Of Legal-regulatory, Digital & Emerging Technology | Leadership |
Jonny Murphy | Principal Legal Counsel, Head Of Corporate And Finance | Leadership |
Dina Suliman | Head Of Legal - Regulatory, Investigations And Trade | Leadership |
Lucy Wojcik | Chief Intellectual Property Counsel | Leadership |
Matt Smith | Interim Partner Success Director, APAC | Leadership |
Gael Catherine M Falconer-Inglis | Head Of Financial Controls | Leadership |
368 more people are available in the full profile.
Complete people profiles for Ocado
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Ocado
Ocado is a publicly listed company on the LSE with ticker symbol OCDO in UK, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date26 Jul 2010
- Listed onLSE: OCDO
- Listed entityOcado Group PLC
- Exchange sectorRetail trade
Investments & Acquisitions by Ocado
Ocado has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Jones Food Company.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Vegetables and herbs are produced and supplied through hydroponic farming. | jonesfoodcompany.co.uk | Scunthorpe, United Kingdom | 2016 | Jun 2019 | $21.64M |
Complete acquisition details for Ocado
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Ocado
5 dated milestones of Ocado across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Ocado is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Jones Food Company.
- Exit Acquired by Kroger.
- Funding First funding round.
Competitors of Ocado
Ocado has 3 listed competitors in our database, 3 of them funded. They include Deliveroo, Beelivery and Weezy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deliveroo.co.uk | 2013 | London, United Kingdom | $2.95B | 2,158 | Platform offering food and grocery delivery services | |
| beelivery.com | 2015 | London, United Kingdom | $6.2M | 32 | Grocery delivery is enabled via crowd-sourced drivers from local stores. | |
| weezy.co.uk | 2019 | London, United Kingdom | $21.31M | 7 | Groceries are delivered via app within 15 minutes. |
Detailed competitors of Ocado
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Web traffic of Ocado
The website of Ocado (ocado.com) receives about 8.7M visits a month and ranks #4,661 among all websites worldwide, #127 in Groceries.
- Monthly visits8.7M
▲ 4.3% vs previous month
- Unique visitors2.6M
per month
- Global rank#4,661
among all websites
- Category rank#127
Food and Drink · Groceries
- Bounce rate34%
- Pages per visit7.5
- Average visit5 min 28 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Ocado. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sainsburys.co.uk | 100% | 24.5M | #1,037 | View details | |
| waitrose.com | 97% | 7.3M | #4,048 | View details | |
| tesco.com | 95% | 30.6M | #929 | View details | |
aldi.co.uk | aldi.co.uk | 64% | #7,357 | – | |
| asda.com | 62% | 28.6M | #1,047 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ocado
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Ocado
Complete news archive for Ocado
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Frequently Asked Questions about Ocado
Ocado was founded in 2002 and raised its 1st funding round 22 years after it was founded.
Ocado is headquartered in Hatfield, United Kingdom.
Tim Steiner is the CEO of Ocado, as recorded in our data. They have also founded this company.
Ocado was founded in 2002 and is headquartered in Hatfield, United Kingdom. Operations are centered on online retail within the grocery sector, where a broad catalog of items is maintained, encompassing fruits, vegetables, dairy, seafood, meat, snacks, beverages, frozen foods, homecare essentials, pet supplies, and beauty products. Delivery services are provided to customers across the UK, supporting diverse household needs through an e-commerce platform.
Yes, Ocado is publicly traded on LSE under the ticker symbol OCDO.
Ocado has made 1 acquisition, including Jones Food Company.
Ocado has 2 investors. Key investors include Kroger, and Shawbrook Bank.
Ocado operates through Ocado Retail Limited.
Yes. Ocado was acquired by Kroger in June 2020.
Yes. Ocado publishes Ocado: supermarket shopping.
The website of Ocado receives about 8.7 million visits a month and ranks #4,661 among all websites worldwide.