About Beleza Natural
Beleza Natural is a company based in Rio De Janeiro (Brazil) founded in 1993 by Zica Assis. Manufacturer of frozen and fresh bread products for foodservice and retail. Beleza Natural has raised $31.31 million across 1 funding round from investors including GP Investments. Its website belezanatural.com.br draws about 48 thousand monthly visits. Beleza Natural offers products and services including Hair Treatments and Hair Products. Its legal entity is Beleza Natural Ltda.
Company details
Beleza Natural was founded in 1993 as a manufacturer in the food production sector. Frozen bread is distributed nationwide to retailers and foodservice providers, while fresh bread is supplied to restaurants, schools, and institutions across the Midwest. Private label production is available, alongside a range of bread and muffins aligned with USDA guidelines for the National School Lunch Program. Kosher certification is applied to all products.
- Total Equity Funding$31.31M (USD)
in 1 rounds
- Latest Funding Round$31.31M (USD), Private Equity Round
May 2013
- Investors
Products & Services of Beleza Natural
Beleza Natural offers a comprehensive portfolio of products and services, including Hair Treatments and Hair Products.
Hair treatments such as Ultra Cachos and Hidrataditos are provided to address hydration and strengthening of curly and wavy hair types.
Hair products including coloring options and conditioners are offered through the online store to support maintenance of various hair curvatures.
Apps and channels of Beleza Natural
its YouTube channel Instituto Beleza Natural has 116K subscribers and 30 videos.
Videos from Beleza Natural
The most watched videos on Beleza Natural's YouTube channel, Instituto Beleza Natural (116K subscribers). Click a video to play it here.
More on Instituto Beleza Natural.
Funding Insights of Beleza Natural
Beleza Natural has successfully raised a total of $31.31M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $31.31 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.31M
- Total Rounds 1
- Last Round Private Equity Round — $31.31M
- First Round $31.31M
(May 2013)
- Investors Count 1
All 1 funding rounds of Beleza Natural with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2013 | $31.31M | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in Beleza Natural
Beleza Natural has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include GP Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward Latin American markets. | 1993 | gp-investments.com | Sao Paulo, Brazil |
Investor details for Beleza Natural
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Beleza Natural
8 people are tracked at Beleza Natural (2 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Zica Assis | Co-Founder | Leadership |
Gabriel Monteiro | Director | Leadership |
Marlon Pereira | Assistente Contábil | Team |
Tatiana Dutra | Coordenador De DHO | Team |
Marcella Mariano | Analista De Atração E Retenção De Talentos | Team |
Leandro Libório | Gestor De Rh/treinamento/recrutamento E Seleção | Team |
Daniele Guedes | Analista De Treinamento E Desenvolvimento | Team |
Fabiana Domingues | Gerente Administrativo | Team |
Complete people profiles for Beleza Natural
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Beleza Natural
2 dated milestones of Beleza Natural across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Beleza Natural is founded.
- Funding First funding round of $31.3M.
Web traffic of Beleza Natural
The website of Beleza Natural (belezanatural.com.br) receives about 48.4K visits a month.
- Monthly visits48.4K
▼ 21% vs previous month
Websites whose visitors overlap most with Beleza Natural. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cabeloafro.com.br | cabeloafro.com.br | 100% | #3,788,838 | – | |
slowbeauty.com.br | slowbeauty.com.br | 96% | #1,597,342 | – | |
dellaedelle.com.br | dellaedelle.com.br | 92% | #1,131,894 | – | |
mundodocabeleireiro.com.br | mundodocabeleireiro.com.br | 91% | #542,156 | – | |
| granado.com.br | 91% | 1.3M | #25,904 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Beleza Natural
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Beleza Natural
Beleza Natural was founded in 1993 and raised its 1st funding round 20 years after it was founded.
Beleza Natural is headquartered in Rio De Janeiro, Brazil. It is registered at Rio De Janeiro, Rio De Janeiro, Brazil.
Beleza Natural is a funded company, having raised a total of $31.31M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $31.31M, raised on May 2013.
Beleza Natural was founded in 1993 as a manufacturer in the food production sector. Frozen bread is distributed nationwide to retailers and foodservice providers, while fresh bread is supplied to restaurants, schools, and institutions across the Midwest. Private label production is available, alongside a range of bread and muffins aligned with USDA guidelines for the National School Lunch Program. Kosher certification is applied to all products.
Beleza Natural offers Hair Treatments and Hair Products.
Beleza Natural has 1 investor. Key investors include GP Investments.
Beleza Natural operates through Beleza Natural Ltda..