About Granado
Granado is a Consumer company based in Rio De Janeiro (Brazil) founded in 1870. It operates as a home and personal care products are provided by Granado. Granado has raised $154.09 million across 1 funding round from investors including Puig. Granado has completed 1 acquisition, including Care Natural Beauty. Its website granado.com.br draws about 1.3 million monthly visits. Granado offers products and services including Perfume Granado Apotecário, Sabonete Glicerina, and Kit Cesta Picnic. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its legal entity is Jesmond Comercio Varejista LTDA. Its competitors include L'Occitane, L'Oréal, Estee Lauder, Boticário Group and HUL and 4 more; 1 of its 9 listed competitors has raised funding.
Company details
Granado was founded in 1870 as a brand focused on home and personal care products. Operations are centered in Brazil, with manufacturing and distribution of items such as soaps, lotions, and household essentials. The company serves the consumer goods sector, emphasizing traditional formulations alongside modern standards. Products are sold through online platforms and retail channels within the region.
- Total Equity Funding$154.09M (USD)
in 1 rounds
- Latest Funding Round$154.09M (USD), Private Equity Round
Sep 2016
- Investors
- Investments & Acquisitions
Products & Services of Granado
Granado offers a comprehensive portfolio of products and services, including Perfume Granado Apotecário, Sabonete Glicerina, and Kit Cesta Picnic.
Fragrance product using natural extracts for personal use
Vegetable-based soap for skin cleansing and hydration
Collection of perfumed items for gifting purposes
Apps and channels of Granado
its YouTube channel Granado Pharmácias has 2.95K subscribers and 30 videos.
Videos from Granado
The most watched videos on Granado's YouTube channel, Granado Pharmácias (2.95K subscribers). Click a video to play it here.
More on Granado Pharmácias.
Funding Insights of Granado
Granado has successfully raised a total of $154.09M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $154.09 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $154.09M
- Total Rounds 1
- Last Round Private Equity Round — $154.09M
- First Round $154.09M
(Sep 2016)
- Investors Count 1
All 1 funding rounds of Granado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $154.09M | Private Equity Round | – | Puig | – |
1 investors in total: 1 institutional.
Investors in Granado
Granado has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Puig.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Casual apparel for men and women is offered by Puig. | 1914 | puig.com | Barcelona, Spain |
Investor details for Granado
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Granado
36 people are tracked at Granado (1 in leadership, 35 in team).
| Name | Role | Group |
|---|---|---|
Christopher Freeman | CEO | Leadership |
Gustavo Teixeira | Desenvolvedor Front-end | Team |
Victor Oliveira | Analista De Inteligência De Mercado Sênior | Team |
Aline Holanda | Coordenadora De Marketing | Team |
Juliana de Sousa Gouvêa dos Santos | Analista Garantia Da Qualidade Pleno | Team |
Luiz Alberto Vidal Lages | Coordenador De Logística | Team |
Matheus de Oliveira Osório | Especialista De Planejamento | Team |
Débora Silva | Comprador De Suprimentos Pleno | Team |
Claudiene Tavares Espagolla | Analista De Recursos Humanos Sênior | Team |
Rebecca Velasco | Analista De CRM I | Team |
Christiane Bezerra | Gerente | Team |
Carolina MacHado de Andrade | Supervisora De Design | Team |
Willian Zanardo | Analista De Recursos Humanos Sênior | Team |
Paula Fernanda | Coordenadora De RH | Team |
Brenda Martins | Analista De Trade Marketing Jr | Team |
Eder Ivo Libardo Varela | Coordenador De Sistemas | Team |
Higo Lopes | Gerente De Marketing | Team |
Jaline Santos | Analista De Marketing Pl | Team |
Cristina Pires | Senior Performance Media Analyst | Team |
Giovanna Haikal | Analista De Design & Inovação Varejo Pleno | Team |
16 more people are available in the full profile.
Complete people profiles for Granado
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Granado
Granado has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Care Natural Beauty.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of natural skin care and makeup products | carenb.com | Sao Paulo, Brazil | 2018 | Dec 2024 | •••• |
Complete acquisition details for Granado
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Timeline of Granado
3 dated milestones of Granado across 154 years, from founding to its latest funding, stage changes and deals.
- Founded Granado is founded.
- Funding First funding round of $154.1M.
- Acquisition Acquires Care Natural Beauty.
Competitors of Granado
Granado has 9 listed competitors in our database, 1 of them funded. They include L'Occitane, L'Oréal, Estee Lauder, Boticário Group and HUL, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | |
| grupoboticario.com.br | 2010 | Curitiba, Brazil | – | – | Beauty and personal care products are manufactured by Boticário Group. | |
| hul.co.in | 1933 | Mumbai, India | – | 1,082 | Fast-moving consumer goods, packaged foods, and consumer products are produced. | |
| boticario.com.br | 1977 | – | – | – | Operates a direct-to-consumer brand offering a wide range of multi-category beauty care products. | |
| naturaeco.com | 1969 | Sao Paulo, Brazil | – | – | Beauty and personal care products are manufactured by Natura. | |
| naturaeco.com | 1969 | Sao Paulo, Brazil | – | – | Beauty and personal care products are manufactured by Natura. | |
| kose.co.jp | 1946 | Tokyo, Japan | – | – | Cosmetics and beauty products are developed and sold across Asia. |
Detailed competitors of Granado
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Granado
The website of Granado (granado.com.br) receives about 1.3M visits a month and ranks #25,904 among all websites worldwide, #1,246 in Beauty and Cosmetics.
- Monthly visits1.3M
▼ 34% vs previous month
- Unique visitors1.2M
per month
- Global rank#25,904
among all websites
- Category rank#1,246
Lifestyle · Beauty and Cosmetics
- Bounce rate38%
- Pages per visit3.5
- Average visit2 min 00 sec
- DevicesDesktop 20% · Mobile 81%
Websites whose visitors overlap most with Granado. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boticario.com.br | 100% | 680.7K | #3,191 | View details | |
| belezanaweb.com.br | 82% | 4.9M | #10,826 | View details | |
phebo.com.br | phebo.com.br | 82% | – | #400,822 | – |
natura.com.br | natura.com.br | 80% | – | #6,592 | – |
| epocacosmeticos.com.br | 77% | 4M | #11,993 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Granado
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- 40 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Granado (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Granado
Complete news archive for Granado
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Frequently Asked Questions about Granado
Granado was founded in 1870 and raised its 1st funding round 146 years after it was founded.
Granado is headquartered in Rio De Janeiro, Brazil. It is registered at Rio De Janeiro, Rio De Janeiro, Brazil.
Granado is a funded company, having raised a total of $154.09M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $154.09M, raised on Sep 2016.
Granado was founded in 1870 as a brand focused on home and personal care products. Operations are centered in Brazil, with manufacturing and distribution of items such as soaps, lotions, and household essentials. The company serves the consumer goods sector, emphasizing traditional formulations alongside modern standards. Products are sold through online platforms and retail channels within the region.
Granado's top competitors include L'Oréal, Estee Lauder and L'Occitane.
Granado offers Perfume Granado Apotecário, Sabonete Glicerina, and Kit Cesta Picnic.
Granado has made 1 acquisition, including Care Natural Beauty.
Granado has 1 investor. Key investors include Puig.
Granado operates through Jesmond Comercio Varejista Ltda.
The website of Granado receives about 1.3 million visits a month and ranks #25,904 among all websites worldwide.