About Granado
Granado is a Consumer company based in Rio De Janeiro (Brazil) founded in 1870. Home and personal care products are provided by Granado. Granado has raised $154.09 million across 1 funding round from investors including Puig. Granado has completed 1 acquisition, including Care Natural Beauty. Its website granado.com.br draws about 1.3 million monthly visits. Granado offers products and services including Perfume Granado Apotecário, Sabonete Glicerina, and Kit Cesta Picnic. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its legal entity is Jesmond Comercio Varejista LTDA. Its competitors include Boticário Group and Natura.
Company details
Granado was founded in 1870 as a brand focused on home and personal care products. Operations are centered in Brazil, with manufacturing and distribution of items such as soaps, lotions, and household essentials. The company serves the consumer goods sector, emphasizing traditional formulations alongside modern standards. Products are sold through online platforms and retail channels within the region.
- Total Equity Funding$154.09M (USD)
in 1 rounds
- Latest Funding Round$154.09M (USD), Private Equity Round
Sep 2016
- Investors
- Investments & Acquisitions
Products & Services of Granado
Granado offers a comprehensive portfolio of products and services, including Perfume Granado Apotecário, Sabonete Glicerina, and Kit Cesta Picnic.
Fragrance product using natural extracts for personal use
Vegetable-based soap for skin cleansing and hydration
Collection of perfumed items for gifting purposes
Apps and channels of Granado
its YouTube channel Granado Pharmácias has 2.95K subscribers and 30 videos.
Videos from Granado
The most watched videos on Granado's YouTube channel, Granado Pharmácias (2.95K subscribers). Click a video to play it here.
More on Granado Pharmácias.
Funding Insights of Granado
Granado has successfully raised a total of $154.09M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $154.09 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $154.09M
- Total Rounds 1
- Last Round Private Equity Round — $154.09M
- First Round $154.09M
(Sep 2016)
- Investors Count 1
All 1 funding rounds of Granado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $154.09M | Private Equity Round | – | Puig | – |
1 investors in total: 1 institutional.
Investors in Granado
Granado has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Puig.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Casual apparel for men and women is offered by Puig. | 1914 | puig.com | Barcelona, Spain |
Investor details for Granado
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Granado
36 people are tracked at Granado (1 in leadership, 35 in team).
| Name | Role | Group |
|---|---|---|
Christopher Freeman | CEO | Leadership |
Gustavo Teixeira | Desenvolvedor Front-end | Team |
Victor Oliveira | Analista De Inteligência De Mercado Sênior | Team |
Aline Holanda | Coordenadora De Marketing | Team |
Juliana de Sousa Gouvêa dos Santos | Analista Garantia Da Qualidade Pleno | Team |
Luiz Alberto Vidal Lages | Coordenador De Logística | Team |
Matheus de Oliveira Osório | Especialista De Planejamento | Team |
Débora Silva | Comprador De Suprimentos Pleno | Team |
Claudiene Tavares Espagolla | Analista De Recursos Humanos Sênior | Team |
Rebecca Velasco | Analista De CRM I | Team |
Christiane Bezerra | Gerente | Team |
Carolina MacHado de Andrade | Supervisora De Design | Team |
Willian Zanardo | Analista De Recursos Humanos Sênior | Team |
Paula Fernanda | Coordenadora De RH | Team |
Brenda Martins | Analista De Trade Marketing Jr | Team |
Eder Ivo Libardo Varela | Coordenador De Sistemas | Team |
Higo Lopes | Gerente De Marketing | Team |
Jaline Santos | Analista De Marketing Pl | Team |
Cristina Pires | Senior Performance Media Analyst | Team |
Giovanna Haikal | Analista De Design & Inovação Varejo Pleno | Team |
16 more people are available in the full profile.
Complete people profiles for Granado
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Granado
Granado has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Care Natural Beauty.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of natural skin care and makeup products | carenb.com | Sao Paulo, Brazil | 2018 | Dec 2024 | •••• |
Complete acquisition details for Granado
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Granado
3 dated milestones of Granado across 154 years, from founding to its latest funding, stage changes and deals.
- Founded Granado is founded.
- Funding First funding round of $154.1M.
- Acquisition Acquires Care Natural Beauty.
Competitors of Granado
Granado has 2 listed competitors in our database. They include Boticário Group and Natura.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| grupoboticario.com.br | 2010 | Curitiba, Brazil | Beauty and personal care products are manufactured by Boticário Group. | |||
| naturaeco.com | 1969 | Sao Paulo, Brazil | Beauty and personal care products are manufactured by Natura. |
Detailed competitors of Granado
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Granado
The website of Granado (granado.com.br) receives about 1.3M visits a month and ranks #25,904 among all websites worldwide, #1,246 in Beauty and Cosmetics.
- Monthly visits1.3M
▼ 34% vs previous month
- Unique visitors1.2M
per month
- Global rank#25,904
among all websites
- Category rank#1,246
Lifestyle · Beauty and Cosmetics
- Bounce rate38%
- Pages per visit3.5
- Average visit2 min 00 sec
- DevicesDesktop 20% · Mobile 81%
Websites whose visitors overlap most with Granado. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boticario.com.br | 100% | 680.7K | #3,191 | View details | |
| belezanaweb.com.br | 82% | 4.9M | #10,826 | View details | |
phebo.com.br | phebo.com.br | 82% | #400,822 | – | |
natura.com.br | natura.com.br | 80% | #6,592 | – | |
| epocacosmeticos.com.br | 77% | 4M | #11,993 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Granado
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- 40 similar websites
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- Engagement analytics
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Related news about Granado
Complete news archive for Granado
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Granado
Granado was founded in 1870 and raised its 1st funding round 146 years after it was founded.
Granado is headquartered in Rio De Janeiro, Brazil. It is registered at Rio De Janeiro, Rio De Janeiro, Brazil.
Granado is a funded company, having raised a total of $154.09M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $154.09M, raised on Sep 2016.
Granado was founded in 1870 as a brand focused on home and personal care products. Operations are centered in Brazil, with manufacturing and distribution of items such as soaps, lotions, and household essentials. The company serves the consumer goods sector, emphasizing traditional formulations alongside modern standards. Products are sold through online platforms and retail channels within the region.
Granado's top competitors include Boticário Group and Natura.
Granado offers Perfume Granado Apotecário, Sabonete Glicerina, and Kit Cesta Picnic.
Granado has made 1 acquisition, including Care Natural Beauty.
Granado has 1 investor. Key investors include Puig.
Granado operates through Jesmond Comercio Varejista Ltda.
The website of Granado receives about 1.3 million visits a month and ranks #25,904 among all websites worldwide.