About Natura
Natura is a company based in Sao Paulo (Brazil) founded in 1969 by Guilherme Leal. It operates as a Direct-to-Consumer (D2C). Natura has completed 2 acquisitions, including Aesop and Avon. Natura offers products and services including Beauty Products. Natura operates in a competitive market with competitors including L'Occitane, L'Oréal, Estee Lauder, Boticário Group and HUL, among others.
- Headquarter Sao Paulo, Brazil
- Founders Guilherme Leal
- Stage Public
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Sectors
Consumer
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Phone
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Website
*********
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Social
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- Legal Name Natura &Co
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$600 M (USD), Debt – Conventional
Apr 28, 2022
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Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Aesop
& 1 more
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Products & Services of Natura
Natura offers a comprehensive portfolio of products and services, including Beauty Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Beauty products are offered for personal care needs.
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Funding Insights of Natura
- Total Funding Total Funding
- Total Rounds 2
- Last Round Debt – Conventional — $600.0M
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First Round
First Round
(05 May 2021)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Debt – Conventional - Natura | Valuation |
investors |
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| May, 2021 | Amount | Debt – Conventional - Natura | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Natura
Natura has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Aesop and Avon. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Manufacturer of skin care, oral care, hair care, fragrances, and other products
|
1987 | ||||
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Beauty and spa services are provided globally by Avon.
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1886 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Natura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Natura Comparisons
Competitors of Natura
Natura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Occitane, L'Oréal, Estee Lauder, Boticário Group and HUL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Internet first brand of skin & hair care, and makeup products for men and women
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| domain | founded_year | HQ Location |
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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| domain | founded_year | HQ Location |
Beauty and personal care products are manufactured by Boticário Group.
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| domain | founded_year | HQ Location |
Fast-moving consumer goods, packaged foods, and consumer products are produced.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering a wide range of multi-category beauty care products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Natura
Frequently Asked Questions about Natura
When was Natura founded?
Natura was founded in 1969 and raised its 1st funding round 52 years after it was founded.
Where is Natura located?
Natura is headquartered in Sao Paulo, Brazil.
Who is the current CEO of Natura?
Joao Paulo Ferreira is the current CEO of Natura.
What does Natura do?
Natura is involved in the development and distribution of beauty and personal care products. The company operates within the cosmetics sector, focusing on sustainability and social impact. Solutions are provided through innovative products aimed at enhancing customer well-being. Commitment to transparency and value generation for stakeholders is emphasized across operations.
Who are the top competitors of Natura?
Natura's top competitors include L'Oréal, Estee Lauder and L'Occitane.
What products or services does Natura offer?
Natura offers Beauty Products.
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