About Aesop
Aesop is a Consumer company based in Melbourne (Australia) founded in 1987, and was acquired by L'Oréal in April 2023. Manufacturer of skin care, oral care, hair care, fragrances, and other products. The company has 21 employees. Its chief executive, as recorded, is Michael O'Keeffe. Its website aesop.com draws about 1 million monthly visits. Aesop offers products and services including Eleos Nourishing Body Cleanser, Resurrection Aromatique Hand Wash, and Geranium Leaf Body Cleanser. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its legal entity is Aesop Denmark ApS. Its competitors include Makeup Cartel, InnovaDerma and Milk & Co; 2 of its 3 listed competitors have raised funding.
Company details
Aesop was established in 1987 in Melbourne, Australia, within the personal care sector. A variety of products, including skin care, oral care, hair care, and fragrances, is produced by the company. Operations are centered on manufacturing these items, with distribution handled through the domain aesop.com. Leadership is provided by CEO Michael OKeeffe, and activities remain focused on the beauty and wellness industry across global markets.
- Headquarters Melbourne, Australia
- Employees 21
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website aesop.com/us
- Social LinkedIn X Instagram
- Acquired by L'Oréal (Apr 2023)
- Legal Name Aesop Denmark Aps
Products & Services of Aesop
Aesop offers a comprehensive portfolio of products and services, including Eleos Nourishing Body Cleanser, Resurrection Aromatique Hand Wash, and Geranium Leaf Body Cleanser.
Cleanser that hydrates and softens skin effectively
Exfoliating wash for clean and refreshed hands
Cleanser with invigorating aroma for daily use
Funding Insights of Aesop
- Total Rounds 1
- Last Round Grant — $37,658
- First Round $37,658
(Dec 2018)
- Investors Count 1
All 1 funding rounds of Aesop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $37,658 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Aesop
Aesop has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include L'Oréal, European Union and Natura.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Internet first brand of skin & hair care, and makeup products for men and women | 1909 | loreal.com | Clichy, France | |
Beauty and personal care products are manufactured by Natura. | 1969 | naturaeco.com | Sao Paulo, Brazil |
Investor details for Aesop
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People of Aesop
1 people are tracked at Aesop (1 in leadership); the tracked headcount is 21.
| Name | Role | Group |
|---|---|---|
Michael O'Keeffe | CEO | Leadership |
Complete people profiles for Aesop
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Competitors of Aesop
Aesop has 3 listed competitors in our database, 2 of them funded. They include Makeup Cartel, InnovaDerma and Milk & Co.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| makeupcartel.com.au | 2013 | Gold Coast, Australia | $10M | Australian-based online platform offering a wide range of skincare and makeup products for salon and retail use. | ||
| innovaderma.com | 2013 | Sydney, Australia | Anti-ageing, hair loss, and beauty products are manufactured and supplied. | |||
| milkandco.com.au | 2008 | Melbourne, Australia | $2M | Natural and marine-based skincare and beauty products are distributed. |
Detailed competitors of Aesop
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Web traffic of Aesop
The website of Aesop (aesop.com) receives about 1M visits a month and ranks #38,694 among all websites worldwide, #1,872 in Beauty and Cosmetics.
- Monthly visits1M
▼ 21% vs previous month
- Unique visitors618.6K
per month
- Global rank#38,694
among all websites
- Category rank#1,872
Lifestyle · Beauty and Cosmetics
- Bounce rate38%
- Pages per visit3.9
- Average visit2 min 22 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Aesop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jurlique.com.au | jurlique.com.au | 100% | #381,994 | – | |
| diptyqueparis.com | 88% | 1.5M | #29,101 | View details | |
| adorebeauty.com.au | 88% | 2M | #18,004 | View details | |
| sephora.com | 83% | 54.5M | #494 | View details | |
| fragrancenet.com | 82% | 14.8M | #1,607 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Aesop
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Related news about Aesop
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Frequently Asked Questions about Aesop
Aesop was founded in 1987 and raised its 1st funding round 31 years after it was founded.
Aesop is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Michael O'Keeffe is the CEO of Aesop, as recorded in our data.
Aesop has 21 employees.
Aesop was established in 1987 in Melbourne, Australia, within the personal care sector. A variety of products, including skin care, oral care, hair care, and fragrances, is produced by the company. Operations are centered on manufacturing these items, with distribution handled through the domain aesop.com. Leadership is provided by CEO Michael OKeeffe, and activities remain focused on the beauty and wellness industry across global markets.
Aesop's top competitors include InnovaDerma, Makeup Cartel and Milk & Co.
Aesop offers Eleos Nourishing Body Cleanser, Resurrection Aromatique Hand Wash, and Geranium Leaf Body Cleanser.
Aesop has 3 investors. Key investors include L'Oréal, European Union, and Natura.
Aesop operates through Aesop Denmark Aps.
Yes. Aesop was acquired by L'Oréal in April 2023.
The website of Aesop receives about 1 million visits a month and ranks #38,694 among all websites worldwide.