About Boticario
Boticario is a company founded in 1977. It operates as a B2C. Boticario operates in a competitive market with competitors including Natura, RBKollors, Tania Bulhões, Vyvedas and Positiva, among others.
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website boticario.com.br
- Social X
People of Boticario
12 people are tracked at Boticario (7 in leadership, 2 in board & advisors, 3 in team).
| Name | Role | Group |
|---|---|---|
Eduardo Javarotto | VP, Retail & International | Leadership |
Alessandra Mattos Sekeff | VP, B2B | Leadership |
José Luiz Ronchetti | VP, B2C | Leadership |
Fabiana de Freitas | VP, Legal, Compliance, ESG & Institutional Affairs | Leadership |
Sergio Sampaio | VP, Operations | Leadership |
Marcelo Azevedo | VP, Strategy & Finance | Leadership |
Renata Gomide | VP, Consumer | Leadership |
Artur Grynbaum | Board Member | Board & advisors |
Miguel Krigsner | Founder | Board & advisors |
Heloisa Garrido | Senior Advertising Analyst | Team |
Gislei Freire de Oliveira | Gerente Sr. Perfumarias Truss | Team |
Tatiana Stefanny González Bernal | Senior Digital Acquisition Analyst | Team |
Complete people profiles for Boticario
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Competitors of Boticario
Boticario operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Natura, RBKollors, Tania Bulhões, Vyvedas and Positiva, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| naturaeco.com | 1969 | Sao Paulo, Brazil | – | – | Beauty and personal care products are manufactured by Natura. | |
| rbkollors.com.br | 2015 | Sorocaba, Brazil | – | – | Offers organic pigments, cosmetics, and beauty kits through e-commerce platform. | |
| taniabulhoes.com.br | 2007 | Sao Paulo, Brazil | – | – | Internet first brand of perfumes and skin care products | |
| vyvedas.com.br | 2004 | Sao Paulo, Brazil | – | – | Internet first brand of perfume, hair, body, bath & face care products | |
| positiva.eco.br | 2014 | Sao Paulo, Brazil | $1.7M | – | Manufacturer of sustainable and natural cleaning, personal care, and hygiene products | |
| adatina.com | 2007 | Campinas, Brazil | – | – | Offers skincare products like sun protectors and serums in Brazil. | |
| annapegova.com.br | 1947 | Sao Paulo, Brazil | – | – | Internet first brand of multi skin, makeup, face & body care products | |
| bergamia.com.br | 2018 | Sao Paulo, Brazil | – | – | Develops and sells natural, vegan skincare and hair care products. |
Detailed competitors of Boticario
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Boticario
The website of Boticario (boticario.com.br) receives about 680.7K visits a month and ranks #3,191 among all websites worldwide, #115 in Beauty and Cosmetics.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors7.6M
per month
- Global rank#3,191
among all websites
- Category rank#115
Lifestyle · Beauty and Cosmetics
- Bounce rate49%
- Pages per visit3.8
- Average visit2 min 27 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Boticario. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
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All 40 similar websites and full traffic analytics for Boticario
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Boticario
Complete news archive for Boticario
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Boticario
10 companies that operate in the same segment as Boticario (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Boticario
Boticario was founded in 1977.
Boticario operates a direct-to-consumer brand offering a wide range of multi-category beauty care products, focusing on producing consumer products, beauty and personal care, producing cosmetics, and multi-category products. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
The website of Boticario receives about 681 thousand visits a month and ranks #3,191 among all websites worldwide.