About Positiva
Positiva is a Consumer company based in Sao Paulo (Brazil) founded in 2014. Manufacturer of sustainable and natural cleaning, personal care, and hygiene products. Positiva has raised $1.7 million across 1 funding round. Its website positiva.eco.br draws about 43 thousand monthly visits. Positiva offers products and services including Lavender Liquid Soap, Menta e Melaleuca Toothpaste, Dishwashing Liquid, and Vegetable Sponge. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Internet First Brand. Its competitors include Natura, RBKollors and Tania Bulhões.
Company details
Positiva was founded in 2014 in Sao Paulo, Brazil, as a manufacturer in the sustainable consumer goods sector. Eco-friendly home cleaning solutions, such as laundry detergents, dish soap, and multi-purpose cleaners, are produced using natural ingredients and sustainable practices. Personal care items including toothpaste and moisturizing butters are also offered, alongside subscription purchase options for ongoing supply.
- Headquarters Sao Paulo, Brazil
- SectorsConsumer
- Website positiva.eco.br
- Total Equity Funding$1.7M (USD)
in 1 rounds
- Latest Funding Round$1.7M (USD), Seed
Dec 2023
Products & Services of Positiva
Positiva offers a comprehensive portfolio of products and services, including Lavender Liquid Soap, Menta e Melaleuca Toothpaste, Dishwashing Liquid, and Vegetable Sponge.
Natural soap for laundry with lavender scent and eco-friendly ingredients
Toothpaste with mint and tea tree for natural oral hygiene
Eco-friendly liquid for washing dishes without harsh chemicals
Natural tool made from plant fibers for cleaning and bathing
Funding Insights of Positiva
Positiva has successfully raised a total of $1.7M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.7 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 1
- Last Round Seed — $1.7M
- First Round $1.7M
(Dec 2023)
All 1 funding rounds of Positiva with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $1.7M | Seed | – | – | – |
Timeline of Positiva
2 dated milestones of Positiva across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Positiva is founded.
- Funding First funding round of $1.7M.
Competitors of Positiva
Positiva has 3 listed competitors in our database. They include Natura, RBKollors and Tania Bulhões.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| naturaeco.com | 1969 | Sao Paulo, Brazil | Beauty and personal care products are manufactured by Natura. | |||
| rbkollors.com.br | 2015 | Sorocaba, Brazil | Offers organic pigments, cosmetics, and beauty kits through e-commerce platform. | |||
| taniabulhoes.com.br | 2007 | Sao Paulo, Brazil | Internet first brand of perfumes and skin care products |
Detailed competitors of Positiva
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- Full competitor set
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Web traffic of Positiva
The website of Positiva (positiva.eco.br) receives about 42.5K visits a month.
- Monthly visits42.5K
Websites whose visitors overlap most with Positiva. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
visto.bio | visto.bio | 100% | – | ||
produtoscasalimpa.com.br | produtoscasalimpa.com.br | 98% | #987,216 | – | |
lojabraslimpo.com.br | lojabraslimpo.com.br | 91% | #582,305 | – | |
zonasul.com.br | zonasul.com.br | 72% | #60,246 | – | |
gimba.com.br | gimba.com.br | 68% | #126,567 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Positiva
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Positiva
Complete news archive for Positiva
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Frequently Asked Questions about Positiva
Positiva was founded in 2014 and raised its 1st funding round 9 years after it was founded.
Positiva is headquartered in Sao Paulo, Brazil.
Positiva is a funded company, having raised a total of $1.7M across 1 funding round to date. The company's 1st funding round was a Seed of $1.7M, raised on Dec 2023.
Positiva was founded in 2014 in Sao Paulo, Brazil, as a manufacturer in the sustainable consumer goods sector. Eco-friendly home cleaning solutions, such as laundry detergents, dish soap, and multi-purpose cleaners, are produced using natural ingredients and sustainable practices. Personal care items including toothpaste and moisturizing butters are also offered, alongside subscription purchase options for ongoing supply.
Positiva's top competitors include Natura, Tania Bulhões and RBKollors.
Positiva offers Lavender Liquid Soap, Menta e Melaleuca Toothpaste, Dishwashing Liquid, and Vegetable Sponge.