About Beleza na Web
Beleza na Web is a company based in Sao Paulo (Brazil) founded in 2008 was acquired by Boticário Group in August 2019. Beleza na Web has raised $45 million across 3 funding rounds from investors including Boticário Group, Kaszek and Tiger Global. Beleza na Web operates in a competitive market with competitors including Natura Cosmeticos, Epoca Cosmetics, Avec Shop, E Comprei and Jequiti, among others.
- Headquarter Sao Paulo, Brazil
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Website belezanaweb.com.br
- Social LinkedIn X Facebook
- Acquired by Boticário Group (Aug 2019)
- Total Equity Funding$45M (USD)
in 3 rounds
- Latest Funding Round$30M (USD), Series C
Jun 2015
- InvestorsBoticário Group
& 2 more
- Acquired byBoticário Group
(Aug 2019)
Funding Insights of Beleza na Web
Beleza na Web has successfully raised a total of $45M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45M
- Total Rounds 3
- Last Round Series C — $30M
- First Round $5M
(Jun 2011)
- Investors Count 2
All 3 funding rounds of Beleza na Web with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $30M | Series C | – | – | – |
| Jul 2013 | $10M | Series B | – | Kaszek, Tiger Global Management | – |
| Jun 2011 | $5M | Series A | – | Kaszek, Tiger Global Management | – |
3 investors in total: 3 institutional.
Investors in Beleza na Web
Beleza na Web has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Boticário Group, Kaszek and Tiger Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward multiple sectors by Kaszek. | – | kaszek.com | Buenos Aires, Argentina | |
Venture and private equity investments are managed with global diversification. | – | tigerglobal.com | New York, United States | |
Beauty and personal care products are manufactured by Boticário Group. | 2010 | grupoboticario.com.br | Curitiba, Brazil |
Investor details for Beleza na Web
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Beleza na Web
12 people are tracked at Beleza na Web (1 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Alexandre Serodio | CEO | Leadership |
Henrique Ribeiro da Silva | Techops Assistant | Team |
Bruno Rocha | Customer Experience | Team |
Fabiano Timoteo Souza Pereira | Assistente Logístico | Team |
Samantha Cavassini Vallim | Analista De Operações Sênior | Team |
Dilenya Dayana Bevilacqua | Customer Experience | Team |
Priscila Carvalho | Assistente De SAC | Team |
Samira Soares dos Santos | Assistente Gestão Chamado II | Team |
Gilvan Santos | Coordenador De Logística | Team |
Sue Ellen Bueno | Auxiliar De Expedição | Team |
Lucas Walker | Estoquista | Team |
Alexandra Gianchetta | Customer Excellence | Team |
Complete people profiles for Beleza na Web
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Beleza na Web
4 dated milestones of Beleza na Web across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Beleza na Web is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series C, of $30.0M.
- Exit Acquired by Boticário Group.
Competitors of Beleza na Web
Beleza na Web operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Natura Cosmeticos, Epoca Cosmetics, Avec Shop, E Comprei and Jequiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| natura.net | 1969 | Cajamar, Brazil | – | – | Online retailer offering cosmetics for men and women | |
| epocacosmeticos.com.br | 1990 | Extrema, Brazil | – | – | Online retailer of perfumes, makeup, hair care, and skincare items for consumers. | |
| avecshop.com.br | 2013 | Sao Paulo Do Potengi, Brazil | – | – | Manages an e-commerce store specializing in beauty care products. | |
| e-comprei.com | 2018 | Sao Paulo, Brazil | $1.65M | – | Multi-category beauty care products are retailed online. | |
| jequiti.com.br | 2006 | Osasco, Brazil | – | – | Online retailer selling perfumes, makeup, cosmetics, and beauty products with discounts. | |
| glio.com | 2012 | – | – | – | Operates as a retailer specializing in a wide range of cosmetics products. | |
| zzmall.com.br | 2020 | Olimpia, Brazil | – | – | Online platform for purchasing fashion accessories, footwear, and clothing with promotions. | |
| maquiadoro.com.br | 2012 | Fortaleza, Brazil | – | – | Manages an e-commerce store specializing in beauty products. | |
| beautylist.com.br | 2014 | Curitiba, Brazil | – | – | Operates an e-commerce store offering multi-brand beauty and skincare products. |
Detailed competitors of Beleza na Web
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- Full competitor set
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Web traffic of Beleza na Web
The website of Beleza na Web (belezanaweb.com.br) receives about 4.9M visits a month and ranks #10,826 among all websites worldwide, #486 in Beauty and Cosmetics.
- Monthly visits4.9M
▼ 16.1% vs previous month
- Unique visitors2.9M
per month
- Global rank#10,826
among all websites
- Category rank#486
Lifestyle · Beauty and Cosmetics
- Bounce rate62%
- Pages per visit2.6
- Average visit2 min 08 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Beleza na Web. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sephora.com.br | sephora.com.br | 100% | – | #15,585 | – |
| epocacosmeticos.com.br | 96% | 4M | #11,993 | View details | |
| boticario.com.br | 75% | 680.7K | #3,191 | View details | |
amobeleza.com.br | amobeleza.com.br | 71% | – | #130,056 | – |
eudora.com.br | eudora.com.br | 70% | – | #16,326 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Beleza na Web
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Beleza Na Web
Complete news archive for Beleza na Web
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Beleza na Web
10 companies that operate in the same segment as Beleza na Web (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Beleza na Web
Beleza na Web was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Beleza na Web is headquartered in Sao Paulo, Brazil.
Beleza na Web is a funded company, having raised a total of $45M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jun 2011.
Beleza na Web was founded in 2008 in Sao Paulo, Brazil, and operates as an online retailer in the beauty sector. A catalog of products is offered, including fragrances, skincare items, makeup, and body and bath essentials. Brands such as Acquaflora, Balenciaga, Dior, Gucci, and Hugo Boss are provided to customers. The platform serves men and women through its e-commerce domain, belezanaweb.com.br.
Beleza na Web's top competitors include Natura Cosmeticos, E Comprei and Epoca Cosmetics.
Beleza na Web has 3 investors. Key investors include Boticário Group, Kaszek, and Tiger Global.
Yes. Beleza na Web was acquired by Boticário Group in August 2019.
The website of Beleza na Web receives about 4.9 million visits a month and ranks #10,826 among all websites worldwide.