About Madison Reed
Madison Reed is a Business Services company based in San Francisco (United States) founded in 2013 by Amy Errett. Hair coloring kits are provided via an internet-first brand. It operates in the Business Services and Healthcare sectors. Madison Reed has raised $248.9 million across 17 funding rounds from investors including Goldman Sachs, Norwest Venture Partners and Sandbridge Capital. The company has 247 employees. Its chief executive, as recorded, is Amy Errett. Its website madison-reed.com draws about 571 thousand monthly visits. Madison Reed offers products and services including Hair Color, Shampoo and Conditioner, Highlights Kit, Styling Products, and Hair Tools. Its focus areas include Retail, Beauty Tech, Ecommerce and Hair Care. Its competitors include Function of Beauty, Prose and Happy Head; 3 of its 3 listed competitors have raised funding.
Company details
Madison Reed was founded in 2013 in San Francisco, United States, as an internet-first brand in the hair care sector. Home hair color kits, free of ammonia and harmful chemicals, are offered through an online subscription model to enable maintenance without salon visits. Customers photos are reviewed by stylists for optimal color matching. Additional services include consultations, color application demonstrations, and blowouts performed by licensed professionals.
- Headquarters San Francisco, United States
- Employees 247
- Founders Amy Errett
- SectorsBusiness ServicesHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website madison-reed.com
- Social LinkedIn X Facebook
- Total Equity Funding$248.9M (USD)
in 17 rounds
- Latest Funding Round$5M (USD), Debt – Conventional
Mar 2026
- InvestorsGoldman Sachs
& 13 more
- Employee Count247
Products & Services of Madison Reed
Madison Reed offers a comprehensive portfolio of products and services, including Hair Color, Shampoo and Conditioner, Highlights Kit, Styling Products, and Hair Tools.
Ammonia-free permanent color for full gray coverage and vibrant shades
Products that maintain and tone colored hair effectively
Kits for at-home balayage and highlighting applications
Creams and foams for volumizing and frizz control
Brushes and kits for professional hair color application
Funding Insights of Madison Reed
Madison Reed has successfully raised a total of $248.9M across 17 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $5 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $248.9M
- Total Rounds 17
- Last Round Debt – Conventional — $5M
- First Round $4M
(Apr 2013)
- Investors Count 14
Latest 10 of 17 funding rounds of Madison Reed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | $5M | Debt – Conventional | – | – | – |
| Apr 2022 | $33M | Series D | – | Sandbridge Capital | |
| Sep 2021 | $18M | Series D | – | – | – |
| Feb 2021 | $52M | Series D | – | True Ventures | |
| Jun 2020 | $3.71M | Series D | – | – | – |
| Apr 2020 | $7.59M | Series D | – | – | – |
| Jan 2019 | $51M | Series D | – | Norwest Venture Partners, True Ventures | |
| Oct 2017 | $25M | Series C | – | Comcast Ventures | |
| Jun 2017 | Series C | – | – | ||
| Dec 2016 | Series C | – | Bossa Nova | – |
14 investors in total: 14 institutional.
Investors in Madison Reed
Madison Reed has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Norwest Venture Partners and Sandbridge Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in multiple sectors by Sandbridge Capital. | 2012 | sandbridgecap.com | New York, United States | |
Venture capital firm investing in consumer businesses | marcyvp.com | San Francisco, United States | ||
Venture capital firm creating funds for innovative companies in women's health and emerging markets. | portfolia.co | |||
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Venture capital funding is provided to early-stage companies and entrepreneurs. | foolventures.com | Alexandria, United States | ||
PE firm focused on consumer brands | meaningfulpartners.com | Los Angeles, United States | ||
Venture debt and equipment financing are provided to growth-stage companies. | 2008 | trinitycap.com | Phoenix, United States |
Investor details for Madison Reed
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Madison Reed
55 people are tracked at Madison Reed (34 in leadership, 4 in board & advisors, 17 in team); the tracked headcount is 247.
| Name | Role | Group |
|---|---|---|
Amy Errett | Co-Founder & CEO | Leadership |
Jose Zuniga | CFO | Leadership |
Brad Lande-Shannon | CMO | Leadership |
Felix Fernandez | General Manager | Leadership |
Hillary Calandra | Head Of Public Relations | Leadership |
Lindsey Gemma | Director Of Growth Marketing | Leadership |
Allison Coburn | General Manager | Leadership |
Udy Medua -Author (She | General Manager | Leadership |
Maureen Watson | Chief Product Officer | Leadership |
Chris Maxwell | VP Of Engineering | Leadership |
Angela Jaskolski | Chief Revenue Officer | Leadership |
Renju J. | Vice President Finance, Fp&a | Leadership |
Colleen Garland | Director, Customer Loyalty And Membership | Leadership |
Rachael Thomas | Director Of Education & Product Development | Leadership |
Sharon Foster | Director, Retention & Lifecycle Marketing | Leadership |
Lindsey Barnett | Senior Director Of Product Management And Design | Leadership |
Christopher Melchi | General Manager | Leadership |
Kaila Rudolph | Director Of Ecommerce Sales | Leadership |
David Ross | Vp, Product Innovation | Leadership |
Denise McNichol | Sr. Director, Creative & Marketing Operations | Leadership |
35 more people are available in the full profile.
Complete people profiles for Madison Reed
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Madison Reed
3 dated milestones of Madison Reed across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Madison Reed is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Debt – Conventional, of $5.0M.
Competitors of Madison Reed
Madison Reed has 3 listed competitors in our database, 3 of them funded. They include Function of Beauty, Prose and Happy Head.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| prose.com | 2017 | Brooklyn, United States | $32.35M | 233 | Customized organic hair care products are provided through subscriptions. | |
| happyhead.com | 2021 | Los Angeles, United States | $2.63M | 25 | Multi-category hair care products are offered via an internet-first brand. |
Detailed competitors of Madison Reed
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Madison Reed
The website of Madison Reed (madison-reed.com) receives about 571.1K visits a month and ranks #88,948 among all websites worldwide, #4,515 in Beauty and Cosmetics.
- Monthly visits571.1K
▲ 14.6% vs previous month
- Unique visitors291K
per month
- Global rank#88,948
among all websites
- Category rank#4,515
Lifestyle · Beauty and Cosmetics
- Bounce rate46%
- Pages per visit3.4
- Average visit2 min 09 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Madison Reed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
garnierusa.com | garnierusa.com | 100% | #88,172 | – | |
lorealparisusa.com | lorealparisusa.com | 86% | #30,035 | – | |
| ulta.com | 86% | 47.7M | #504 | View details | |
| matrix.com | 83% | 219K | #235,465 | View details | |
| sallybeauty.com | 81% | 5.6M | #9,013 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Madison Reed
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- 40 similar websites
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Top companies in Local & Community Services
3 companies that operate in the same segment as Madison Reed (Local & Community Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 |
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Related news about Madison Reed
Complete news archive for Madison Reed
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Frequently Asked Questions about Madison Reed
Madison Reed was founded in 2013.
Madison Reed is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Amy Errett is the CEO of Madison Reed, as recorded in our data. They have also founded this company.
Madison Reed is a funded company, having raised a total of $248.9M across 17 funding rounds to date.
Madison Reed has 247 employees.
Madison Reed was founded in 2013 in San Francisco, United States, as an internet-first brand in the hair care sector. Home hair color kits, free of ammonia and harmful chemicals, are offered through an online subscription model to enable maintenance without salon visits. Customers photos are reviewed by stylists for optimal color matching. Additional services include consultations, color application demonstrations, and blowouts performed by licensed professionals.
Madison Reed's top competitors include Prose, Function of Beauty and Happy Head.
Madison Reed offers Hair Color, Shampoo and Conditioner, Highlights Kit, Styling Products, and Hair Tools.
Madison Reed has 14 investors. Key investors include Goldman Sachs, Norwest Venture Partners, Sandbridge Capital, Trinity Cap, and Peterson Partners.
The website of Madison Reed receives about 571 thousand visits a month and ranks #88,948 among all websites worldwide.