About Belly Armor
Belly Armor is a Consumer company based in Austin (United States) founded in 2009 by Aileen Chen. EMF-shielding maternity and baby apparel is offered online. It operates in the Consumer and Retail sectors. Belly Armor has raised $225 thousand across 1 funding round. Its chief executive, as recorded, is Aileen Chen. Belly Armor offers products and services including Belly Blanket, Anti-radiation Linen Apron, Belly Band, Belly Tee, and Baby Hat. Its focus areas include Consumer Goods, Apparel Brands, Performance Fabric and Casual Wear. Its legal entity is RadiaShield Technologies. Its competitors include Ministry of Supply, Truewerk and Destination Maternity; 2 of its 3 listed competitors have raised funding.
Company details
Belly Armor was founded in 2009 in Austin, United States, as an internet-first brand in the apparel sector. Products such as maternity apparel, innerwear, and baby clothing are provided, with a focus on wearable items that shield against electromagnetic fields from wireless radiation. Awareness of associated health risks is also promoted through these offerings. Operations are conducted primarily online, serving customers in the United States.
- Total Equity Funding$225K (USD)
in 1 rounds
- Latest Funding Round$225K (USD), Seed
Feb 2013
Products & Services of Belly Armor
Belly Armor offers a comprehensive portfolio of products and services, including Belly Blanket, Anti-radiation Linen Apron, Belly Band, Belly Tee, and Baby Hat.
Anti-radiation blanket for shielding pregnant women from wireless radiation.
Linen apron providing EMF protection for daily maternal use.
Maternity band with radiation shielding for expecting mothers.
Anti-radiation tee offering chest-to-belly EMF protection.
Hat made with shielding fabric for infant radiation protection.
Apps and channels of Belly Armor
its YouTube channel bellyarmor has 14 subscribers and 4 videos.
Videos from Belly Armor
The most watched videos on Belly Armor's YouTube channel, bellyarmor (14 subscribers). Click a video to play it here.
More on bellyarmor.
Funding Insights of Belly Armor
Belly Armor has successfully raised a total of $225K through 1 strategic funding round. The most recent funding activity was a Seed round of $225 thousand completed in February 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $225,000
- Total Rounds 1
- Last Round Seed — $225,000
- First Round $225,000
(Feb 2013)
All 1 funding rounds of Belly Armor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2013 | $225,000 | Seed | – | – | – |
People of Belly Armor
1 people are tracked at Belly Armor (1 in leadership).
| Name | Role | Group |
|---|---|---|
Aileen Chen | Co-Founder & CEO | Leadership |
Complete people profiles for Belly Armor
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- Full employee list
- Team structure
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Timeline of Belly Armor
2 dated milestones of Belly Armor across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Belly Armor is founded.
- Funding First funding round of $225K.
Competitors of Belly Armor
Belly Armor has 3 listed competitors in our database, 2 of them funded. They include Ministry of Supply, Truewerk and Destination Maternity.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ministryofsupply.com | 2010 | Boston, United States | $8.94M | 12 | Eco-friendly casual wear is offered by an internet-first brand. | |
| truewerk.com | 2014 | Denver, United States | $39.56M | Performance apparel for industrial workers is sold online. | ||
| destinationmaternity.com | 1982 | Philadelphia, United States | Internet first brand offering maternity wear apparel for women and baby toiletries products |
Detailed competitors of Belly Armor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Belly Armor
The website of Belly Armor (bellyarmor.com) receives about 4.9K visits a month.
- Monthly visits4.9K
▲ 58.8% vs previous month
Websites whose visitors overlap most with Belly Armor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
salonequipmentusa.com | salonequipmentusa.com | 100% | #4,549,469 | – | |
vintageeyeglassesonline.com | vintageeyeglassesonline.com | 100% | – | ||
bodyandbathplus.com | bodyandbathplus.com | 100% | – | ||
| treehugger.com | 62% | 953K | #76,576 | View details | |
content.time.com | content.time.com | 59% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Belly Armor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Belly Armor (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about Belly Armor
Belly Armor was founded in 2009 and raised its 1st funding round 4 years after it was founded.
Belly Armor is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Aileen Chen is the CEO of Belly Armor, as recorded in our data. They have also founded this company.
Belly Armor is a funded company, having raised a total of $225K across 1 funding round to date. The company's 1st funding round was a Seed of $225K, raised on Feb 2013.
Belly Armor was founded in 2009 in Austin, United States, as an internet-first brand in the apparel sector. Products such as maternity apparel, innerwear, and baby clothing are provided, with a focus on wearable items that shield against electromagnetic fields from wireless radiation. Awareness of associated health risks is also promoted through these offerings. Operations are conducted primarily online, serving customers in the United States.
Belly Armor's top competitors include Ministry of Supply, Truewerk and Destination Maternity.
Belly Armor offers Belly Blanket, Anti-radiation Linen Apron, Belly Band, Belly Tee, and Baby Hat.
Belly Armor operates through Radiashield Technologies.