Belly Armor

Austin, United States Founded: 2009 • Age: 17 yrs
EMF-shielding maternity and baby apparel is offered online.
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About Belly Armor

Belly Armor is a company based in Austin (United States) founded in 2009 by Aileen Chen.. Belly Armor has raised $225 thousand across 1 funding round. Belly Armor offers products and services including Belly Blanket, Anti-radiation Linen Apron, Belly Band, Belly Tee, and Baby Hat. Belly Armor operates in a competitive market with competitors including Ministry of Supply, Truewerk, Destination Maternity, BUMPSUIT and Bellanove, among others.

  • Headquarter Austin, United States
  • Founders Aileen Chen
  • Sectors
    Consumer
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Radiashield Technologies
Operational Areas
Consumer → Baby, Parenting & Pet Care
Retail → Consumer & Fashion Retail
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $225 K (USD)

    in 1 rounds

  • Latest Funding Round
    $225 K (USD), Seed

    Feb 05, 2013

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Belly Armor

Belly Armor offers a comprehensive portfolio of products and services, including Belly Blanket, Anti-radiation Linen Apron, Belly Band, Belly Tee, and Baby Hat. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Anti-radiation blanket for shielding pregnant women from wireless radiation.

Linen apron providing EMF protection for daily maternal use.

Maternity band with radiation shielding for expecting mothers.

Anti-radiation tee offering chest-to-belly EMF protection.

Hat made with shielding fabric for infant radiation protection.

Funding Insights of Belly Armor

Belly Armor has successfully raised a total of $225K through 1 strategic funding round. The most recent funding activity was a Seed round of $225 thousand completed in February 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $225,000
  • First Round

    (05 Feb 2013)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2013 Amount Seed - Belly Armor Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Belly Armor

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Belly Armor

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Belly Armor Comparisons

Employees
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Competitors of Belly Armor

Belly Armor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ministry of Supply, Truewerk, Destination Maternity, BUMPSUIT and Bellanove, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Online retailer of maternity wear, baby carriers, and accessories for parents.
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Runs a direct-to-consumer brand offering maternity apparel for expecting mothers.
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Sustainable wool apparel is manufactured and retailed by Ramblers Way.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Belly Armor

Frequently Asked Questions about Belly Armor

When was Belly Armor founded?

Belly Armor was founded in 2009 and raised its 1st funding round 4 years after it was founded.

Where is Belly Armor located?

Belly Armor is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Who is the current CEO of Belly Armor?

Aileen Chen is the current CEO of Belly Armor. They have also founded this company.

Is Belly Armor a funded company?

Belly Armor is a funded company, having raised a total of $225K across 1 funding round to date. The company's 1st funding round was a Seed of $225K, raised on Feb 05, 2013.

What does Belly Armor do?

Belly Armor was founded in 2009 in Austin, United States, as an internet-first brand in the apparel sector. Products such as maternity apparel, innerwear, and baby clothing are provided, with a focus on wearable items that shield against electromagnetic fields from wireless radiation. Awareness of associated health risks is also promoted through these offerings. Operations are conducted primarily online, serving customers in the United States.

Who are the top competitors of Belly Armor?

Belly Armor's top competitors include Ministry of Supply, Truewerk and Ramblers Way.

What products or services does Belly Armor offer?

Belly Armor offers Belly Blanket, Anti-radiation Linen Apron, Belly Band, Belly Tee, and Baby Hat.

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