About Truewerk
Truewerk is a Retail company based in Denver (United States) founded in 2014 by Brian Ciciora. Performance apparel for industrial workers is sold online. Truewerk has raised $39.56 million across 10 funding rounds from investors including Stride Consumer Partners, RZC Investments and Vigeo Investments. Its chief executive, as recorded, is Brian Ciciora. Its website truewerk.com draws about 650 thousand monthly visits. Truewerk offers products and services including T2 WerkPant, T1 WerkPant, B1 Sun Hoodie, and M2 WerkShield Jacket. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Ministry of Supply, Ramblers Way and Belly Armor; 3 of its 3 listed competitors have raised funding.
Company details
Truewerk was founded in 2014 in Denver, United States, and functions as an internet-first brand in the performance apparel sector. Apparel for industrial workers, including outerwear, pants, shirts, tees, polos, and vests for men and women, is offered alongside accessories such as hats, socks, and belts. Features like abrasion resistance, moisture-wicking, breathability, and water resistance are integrated into the products.
- Total Equity Funding$39.56M (USD)
in 10 rounds
- Latest Funding Round$7M (USD), Series A
Jun 2023
- InvestorsStride Consumer Partners
& 3 more
Products & Services of Truewerk
Truewerk offers a comprehensive portfolio of products and services, including T2 WerkPant, T1 WerkPant, B1 Sun Hoodie, and M2 WerkShield Jacket.
Technical pants designed for high-performance and durability in demanding jobs
Stretchable pants for everyday operations and mobility
Hoodie providing UV protection and breathability for outdoor work
Jacket offering wind resistance and insulation for various conditions
Apps and channels of Truewerk
its YouTube channel Truewerk has 1.95K subscribers and 30 videos.
Videos from Truewerk
The most watched videos on Truewerk's YouTube channel, Truewerk (1.95K subscribers). Click a video to play it here.
More on Truewerk.
Funding Insights of Truewerk
Truewerk has successfully raised a total of $39.56M across 10 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.56M
- Total Rounds 10
- Last Round Series A — $7M
- First Round $100,000
(Oct 2016)
- Investors Count 4
All 10 funding rounds of Truewerk with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $7M | Series A | – | – | – |
| Apr 2022 | $18.18M | Series A | – | Stride Consumer | – |
| Jun 2021 | $2.05M | Seed | – | – | – |
| Sep 2020 | $2.84M | Series A | – | – | – |
| Sep 2020 | $2.8M | Seed | – | – | – |
| Apr 2020 | $2M | Seed | – | – | – |
| Sep 2019 | $1.6M | Seed | – | Roundhouse Collective | |
| Aug 2019 | $2.64M | Series A | – | – | – |
| Aug 2018 | $350,000 | Seed | – | – | – |
| Oct 2016 | $100,000 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Truewerk
Truewerk has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Stride Consumer Partners, RZC Investments and Vigeo Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stride Consumer Partners is engaged in private equity investments for consumer brands. | strideconsumer.com | Boston, United States | ||
| rzc.investments | ||||
Vigeo Investments is operated as a private family office. | vigeoinvest.com | Denver, United States | ||
| roundhousecollective.com |
Investor details for Truewerk
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Truewerk
1 people are tracked at Truewerk (1 in leadership).
| Name | Role | Group |
|---|---|---|
Brian Ciciora | Founder & CEO | Leadership |
Complete people profiles for Truewerk
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Truewerk
3 dated milestones of Truewerk across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Truewerk is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A, of $7.0M.
Competitors of Truewerk
Truewerk has 3 listed competitors in our database, 3 of them funded. They include Ministry of Supply, Ramblers Way and Belly Armor.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ministryofsupply.com | 2010 | Boston, United States | $8.94M | 12 | Eco-friendly casual wear is offered by an internet-first brand. | |
| ramblersway.com | 2009 | Kennebunk, United States | $11.25M | 8 | Sustainable wool apparel is manufactured and retailed by Ramblers Way. | |
| bellyarmor.com | 2009 | Austin, United States | $225,000 | EMF-shielding maternity and baby apparel is offered online. |
Detailed competitors of Truewerk
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Truewerk
The website of Truewerk (truewerk.com) receives about 649.5K visits a month and ranks #55,955 among all websites worldwide, #1,782 in Sports.
- Monthly visits649.5K
▼ 9.3% vs previous month
- Unique visitors306.9K
per month
- Global rank#55,955
among all websites
- Category rank#1,782
Sports · Sports
- Bounce rate37%
- Pages per visit5.1
- Average visit1 min 36 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Truewerk. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| municipal.com | 100% | 154.8K | #220,518 | View details | |
texas-standard.com | texas-standard.com | 100% | #630,271 | – | |
ketlmtn.com | ketlmtn.com | 100% | #357,325 | – | |
magcomsen.com | magcomsen.com | 98% | #297,201 | – | |
beardedgoat.com | beardedgoat.com | 98% | #1,793,467 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Truewerk
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Truewerk (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Truewerk
Complete news archive for Truewerk
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- Brand-specific news history
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Frequently Asked Questions about Truewerk
Truewerk was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Truewerk is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Brian Ciciora is the CEO of Truewerk, as recorded in our data. They have also founded this company.
Truewerk is a funded company, having raised a total of $39.56M across 10 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Oct 2016.
Truewerk was founded in 2014 in Denver, United States, and functions as an internet-first brand in the performance apparel sector. Apparel for industrial workers, including outerwear, pants, shirts, tees, polos, and vests for men and women, is offered alongside accessories such as hats, socks, and belts. Features like abrasion resistance, moisture-wicking, breathability, and water resistance are integrated into the products.
Truewerk's top competitors include Ministry of Supply, Ramblers Way and Belly Armor.
Truewerk offers T2 WerkPant, T1 WerkPant, B1 Sun Hoodie, and M2 WerkShield Jacket.
Truewerk has 4 investors. Key investors include Stride Consumer Partners, RZC Investments, Vigeo Investments, and Roundhouse Collective.
The website of Truewerk receives about 650 thousand visits a month and ranks #55,955 among all websites worldwide.