About Bergfreunde
Bergfreunde is a company based in Kirchentellinsfurt (Germany) founded in 2006 by Ronny Höhn and Matthias Gebhard was acquired by Decathlon in November 2023. Bergfreunde operates in a competitive market with competitors including Keller Sports, Signa Sports United, Vaola, doorout.com and PLANETICS, among others.
- Headquarter Kirchentellinsfurt, Germany
- Founders Ronny Höhn, Matthias Gebhard
- SectorsMedia & Entertainment
- Website bergfreunde.de
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Backcountry (Dec 2013)
- InvestorsBackcountry
& 1 more
- Acquired by
Apps and channels of Bergfreunde
its YouTube channel Bergfreunde has 18.2K subscribers and 30 videos.
Videos from Bergfreunde
The most watched videos on Bergfreunde's YouTube channel, Bergfreunde (18.2K subscribers). Click a video to play it here.
More on Bergfreunde.
Investors in Bergfreunde
Bergfreunde has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Backcountry and Decathlon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sporting goods and apparel are retailed by Decathlon globally. | 1976 | decathlon.com | San Francisco, United States | |
Outdoor and action sports clothing and equipment are retailed online. | 1996 | backcountry.com | Park City, United States |
Investor details for Bergfreunde
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People of Bergfreunde
39 people are tracked at Bergfreunde (10 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Ronny Höhn | Co-Founder & Managing Director | Leadership |
Matthias Gebhard | Co-Founder & Managing Director | Leadership |
Christian Nkulikiyinka | Head Of Customer Service Europe | Leadership |
Christa Müller | Head Of HR | Leadership |
Steffen Wiggershaus | Head Of Markets | Leadership |
Markus Kimmerle | Head Of Accounting | Leadership |
Ursula Annemarie Lindner | Director Legal | Leadership |
Jürgen Krause | Head Of Merchandising & Buying | Leadership |
Sebastian Staendecke | Vice President Marketing (member Of The Executive Team) | Leadership |
Philip Kunz | Head Of Brand & Content Marketing | Leadership |
Marian Verstraaten | Seo-manager International | Team |
Lisa Crewe | Junior Projektmanagerin Logistik E-commerce | Team |
Inga V. | Performance Marketing Manager | Team |
Kathrin Saalbach | Junior Performance Marketing Manager | Team |
Eike Schmiederer | Affiliate Manager | Team |
Lisa Bentz | Financial Controller / Fp&a | Team |
André Hipp | Financial Reporting & Treasury | Treasury Specialist | Team |
Bettina Wienand | Team Lead HR Management | Team |
Johannes Bachmann | Recruiter | Team |
Philipp Kuffner | Teamlead Einkauf Softgoods | Team |
19 more people are available in the full profile.
Complete people profiles for Bergfreunde
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Bergfreunde
3 dated milestones of Bergfreunde across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Bergfreunde is founded.
- Exit Acquired by Backcountry.
- Exit Acquired by Decathlon.
Competitors of Bergfreunde
Bergfreunde operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Keller Sports, Signa Sports United, Vaola, doorout.com and PLANETICS, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| keller-sports.com | 2005 | Munich, Germany | $2.28M | 96 | Online retailer selling running shoes, apparel, and sports accessories worldwide. | |
| signa-sportsunited.com | 2018 | Berlin, Germany | – | 2,492 | Operates an e-commerce store for indoor and outdoor sports equipment. | |
| vaola.de | 2010 | Berlin, Germany | $16.6M | – | Sporting goods and outdoor products are sold online through Vaola. | |
| doorout.com | 2001 | Fulda, Germany | – | 47 | Multicategory trekking and sports goods are retailed online by Doorout. | |
| planetics.de | 2020 | Munich, Germany | – | – | Sustainable sports products are sold through an online marketplace. | |
| 21run.com | 2005 | Ketsch, Germany | – | – | Running apparel and accessories are sold online for all ages. | |
| outfitter.de | 1998 | Isenburg, Germany | – | – | Manages an e-commerce store specializing in sports apparel and lifestyle products for consumers. | |
| huntersgooddeal.com | 2014 | Munster, Germany | – | – | Platform offering deals on hunting equipment, clothing, and accessories. |
Detailed competitors of Bergfreunde
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Bergfreunde
The website of Bergfreunde (bergfreunde.de) receives about 4.7M visits a month.
- Monthly visits4.7M
▲ 5.8% vs previous month
Websites whose visitors overlap most with Bergfreunde. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bergzeit.de | 100% | 3.3M | #14,822 | View details | |
decathlon.de | decathlon.de | 75% | – | #6,200 | – |
bike24.de | bike24.de | 70% | – | #20,036 | – |
| vaude.com | 64% | 326K | #111,241 | View details | |
| globetrotter.de | 62% | 1.6M | #28,865 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bergfreunde
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Bergfreunde
Complete news archive for Bergfreunde
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Bergfreunde
10 companies that operate in the same segment as Bergfreunde (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,100 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 212 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – |
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Frequently Asked Questions about Bergfreunde
Bergfreunde was founded in 2006.
Bergfreunde is headquartered in Kirchentellinsfurt, Germany. It is registered at Kirchentellinsfurt, Baden-wurttemberg, Germany.
Bergfreunde was founded in 2006 and is based in Kirchentellinsfurt, Germany. Operations focus on online retail within the outdoor and sports sector, where items such as apparel, shoes, climbing gear, and bicycles are offered. Brands including DMM, Patagonia, and Marmot are carried, with over 75,000 products from more than 220 manufacturers stocked as of February 2017. Shipping services extend to various European countries, including Germany, Belgium, Sweden, and Norway.
Bergfreunde's top competitors include Vaola, PLANETICS and doorout.com.
Bergfreunde has 2 investors. Key investors include Backcountry, and Decathlon.
Yes. Bergfreunde was acquired by Backcountry in December 2013.
The website of Bergfreunde receives about 4.7 million visits a month.

