About Decathlon
Decathlon is a Retail company based in San Francisco (United States) founded in 1976. It operates as a sporting goods and apparel are retailed by Decathlon globally. It operates on a Direct-to-Consumer (D2C) model in Retail and Consumer sectors. Decathlon has completed 3 acquisitions, including Alltricks, Bergfreunde and Dita International. Its chief executive is Barbara Martin Coppola. Its website decathlon.com draws about 7.7 million monthly visits. Its Indian entity Decathlon Sports India Private Limited reported revenue of ₹4,182 Cr. Decathlon offers products and services including Hiking Gear, Cycling Equipment, and Camping Tents. Its focus areas include Sporting Goods and Outdoor and Sports Equipment. Its competitors include Nike, Under Armour, PUMA, Castore and Lululemon and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Decathlon is involved in the retail of sports and outdoor equipment, catering to a wide range of activities including hiking, camping, cycling, running, and skiing. Products are designed for accessibility across all skill levels, with a focus on quality, affordability, and sustainability. Various gear and apparel for men, women, and kids are offered, covering sectors like outdoor adventure and competitive sports. Solutions are provided through innovative designs and expert advice to support customers in their sporting endeavors.
- Annual Revenue₹4,182 Cr
FY 2025 · +3% YoY
- Net Loss-₹65.03 Cr
FY 2025 · -2% margin
- EBITDA₹381 Cr
FY 2025 · 9% margin
- Latest Funding Round$272.5K (USD), Grant
Jun 2021
- Investors
- Investments & AcquisitionsAlltricks
& 2 more
Associated legal entities of Decathlon
Decathlon operates through Decathlon Sports India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Decathlon Sports India Private Limited CIN U72200KA2004FTC033858 | Active | 30 Apr 2004 | Bangalore, Karnataka | ₹4,182 Cr | 5,464 | 4 | View details |
Products & Services of Decathlon
Decathlon offers a comprehensive portfolio of products and services, including Hiking Gear, Cycling Equipment, and Camping Tents.
Gear for hiking is provided for all skill levels.
Cycling gear is offered for various bike types.
Tents for camping are designed for easy setup.
Apps and channels of Decathlon
Decathlon publishes 2 mobile apps with over 10M+ downloads; its YouTube channel Decathlon America has 5.03K subscribers and 30 videos.
Videos from Decathlon
The most watched videos on Decathlon's YouTube channel, Decathlon America (5.03K subscribers). Click a video to play it here.
More on Decathlon America.
Funding Insights of Decathlon
- Total Rounds 2
- Last Round Grant — $272,497
- First Round $53,626
(Jan 2020)
- Investors Count 1
All 2 funding rounds of Decathlon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $272,497 | Grant | – | – | – |
| Jan 2020 | $53,626 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Decathlon
Decathlon has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Decathlon
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Board of directors of Decathlon Sports India Private Limited (Decathlon)
Decathlon Sports India Private Limited is the primary company behind Decathlon. The board of Decathlon Sports India Private Limited currently have 3 directors; the longest-serving is Franck Maurice Lyonel Lejeune, appointed in 2013. 19 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Franck Maurice Lyonel Lejeune DIN 06739899 | Whole-time director | 19 Nov 2013 | 12 yrs 11 mo | Decathlon Sports India Private Limited |
| Sankar Chatterjee DIN 10570329 | Whole-time director | 01 Apr 2024 | 2 yrs 6 mo | Decathlon Sports India Private Limited |
| Preetika Agrawal DIN 09642656 | Whole-time director | 23 May 2025 | 1 yr 4 mo | Decathlon Sports India Private Limited |
People of Decathlon
168 people are tracked at Decathlon (24 in leadership, 144 in team).
| Name | Role | Group |
|---|---|---|
Barbara Martin Coppola | CEO | Leadership |
| CEO-India | Leadership | |
Jeremy Bascunana | Commercial Director | Leadership |
Divya Kumar | Global Deputy CFO & Head Of Analytics | Leadership |
Marc Desmettre | Brand Retail Supplier & Commercial Director | Leadership |
Jerome Dubreuil | Chief Digital Officer | Leadership |
Elalami Lafkih | Executive Director Of Omnicommerce | Leadership |
Romuald Falce | Head Of Digital Industry | Leadership |
Zhen Jin | CFO | Leadership |
Mickael Cadot | Human Resources Director | Leadership |
Thomas Audenaert | Head Of Digital Acquisition | Leadership |
Caroline Gillet | Tennis And Squash Sport Director | Leadership |
Florent MacCario | Industrial Business Unit Director - Outdoor Footwear | Leadership |
Wael Koubrousli | Country Commercial Director - Scooter Roller Skate | Leadership |
Caroline Aplincourt | HR Business Partner | Leadership |
Juliette MacAluso | Senior Human Resources Business Partner - Industrial Division | Leadership |
Patricia Martin-Consuegra García | Director De Desarrollo Del Talento | Leadership |
Gauthier Wyngaard | Director | Leadership |
Ivo Miguel da Silva | Head Of Advanced Manufacturing - Digital Transformation In Production | Leadership |
Elvan Nasuhi | Global Talent Partner | Leadership |
148 more people are available in the full profile.
Complete people profiles for Decathlon
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Financials of Decathlon
Figures of Decathlon Sports India Private Limited, the primary company behind Decathlon, for FY 2025. Revenue was ₹4,182 Cr (+3% year on year). Net loss was -₹65.03 Cr (-2% margin). EBITDA was ₹381 Cr (9% margin). Revenue has grown at a compounded annual rate of +13% over three years and +13% over five years.
- ₹4,182 CrRevenue · FY 2025 · +3% YoY
- -₹65.03 CrNet loss · -2% margin
- ₹381 CrEBITDA · 9% margin
- ₹189 CrPaid-up capital
- 5,464Employees (provident fund records)
- +13%Revenue CAGR, 3 years
- +13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Decathlon Sports India Private Limited are on its company page.
Detailed financial statements for Decathlon
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Investments & Acquisitions by Decathlon
Decathlon has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Alltricks, Bergfreunde and Dita International.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mountain sports goods are retailed online by Bergfreunde. | bergfreunde.de | Kirchentellinsfurt, Germany | 2006 | Nov 2023 | •••• | |
Hockey equipment is manufactured by Dita International in the Netherlands. | dita-hockey.com | Utrecht, Netherlands | 1992 | Dec 2019 | •••• | |
Cycling and running gear is retailed online by Alltricks. | alltricks.com | Maurepas, France | 2008 | Sep 2019 | •••• |
Complete acquisition details for Decathlon
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Timeline of Decathlon
6 dated milestones of Decathlon across 47 years, from founding to its latest funding, stage changes and deals.
- Founded Decathlon is founded.
- Acquisition Acquires Alltricks.
- Acquisition Acquires Dita International.
- Funding First funding round of $54K.
- Funding Latest funding round, Grant, of $272K.
- Acquisition Acquires Bergfreunde.
Competitors of Decathlon
Decathlon has 9 listed competitors in our database, 4 of them funded. They include Nike, Under Armour, PUMA, Castore and Lululemon, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nike.com | 1964 | Beaverton, United States | – | 83,700 | Sports and outdoor apparel is designed for women and men. | |
| underarmour.com | 1996 | Baltimore, United States | – | 16,400 | Sportswear apparel and accessories are offered for men and women. | |
| puma.com | 1948 | Boston, United States | – | 21,164 | Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | |
| castore.com | 2016 | London, United Kingdom | $197.49M | 174 | Internet-first brand of sportswear for men and women | |
| lululemon.com.hk | 1998 | Hong Kong, China | – | – | Multi-category fashion apparel and accessories are offered online by Lululemon. | |
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| thenorthface.com | 1968 | Uvalde, United States | – | – | Internet first brand of sportswear apparel for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. |
Detailed competitors of Decathlon
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Web traffic of Decathlon
The website of Decathlon (decathlon.com) receives about 7.7M visits a month and ranks #7,579 among all websites worldwide, #247 in Sports.
- Monthly visits7.7M
▲ 2.8% vs previous month
- Unique visitors4.2M
per month
- Global rank#7,579
among all websites
- Category rank#247
Sports · Sports
- Bounce rate35%
- Pages per visit3.2
- Average visit1 min 08 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Decathlon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
quechua.com | quechua.com | 100% | – | #12,596,525 | – |
decathlonpro.fr | decathlonpro.fr | 83% | – | #141,009 | – |
butterflyonline.com | butterflyonline.com | 82% | – | #216,573 | – |
| wsport.com | 82% | – | #453,674 | View details | |
donic.de | donic.de | 82% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Decathlon
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Decathlon (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Decathlon
Complete news archive for Decathlon
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Frequently Asked Questions about Decathlon
Decathlon was founded in 1976 and raised its 1st funding round 44 years after it was founded.
Decathlon is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Barbara Martin Coppola is the current CEO of Decathlon.
The primary company behind Decathlon, Decathlon Sports India Private Limited, reported revenue of ₹4,182 Cr for FY 2025, up 3% year on year.
Decathlon is involved in the retail of sports and outdoor equipment, catering to a wide range of activities including hiking, camping, cycling, running, and skiing. Products are designed for accessibility across all skill levels, with a focus on quality, affordability, and sustainability. Various gear and apparel for men, women, and kids are offered, covering sectors like outdoor adventure and competitive sports. Solutions are provided through innovative designs and expert advice to support customers in their sporting endeavors.
Decathlon offers Hiking Gear, Cycling Equipment, and Camping Tents.
Decathlon has made 3 acquisitions, including Alltricks, Bergfreunde, and Dita International.
Decathlon has 1 investor. Key investors include European Union.
Decathlon operates through Decathlon Sports India Private Limited.
The legal entities of Decathlon currently have 4 directors, including Preetika Agrawal, Ananya Saluja, Sankar Chatterjee and others.
Yes. Decathlon publishes Decathlon Sports Shop and 1 more app, with over 10 million downloads.