About Decathlon
Decathlon is a company based in San Francisco (United States) founded in 1976. It operates as a Direct-to-Consumer (D2C). Decathlon has completed 3 acquisitions, including Alltricks, Bergfreunde and Dita International. Decathlon offers products and services including Hiking Gear, Cycling Equipment, and Camping Tents. Decathlon operates in a competitive market with competitors including Nike, Under Armour, PUMA, Castore and Lululemon, among others.
- Headquarter San Francisco, United States
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Sectors
RetailConsumer
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Email
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Phone
*********
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Website
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Social
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- Legal Name Decathlon
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$272.5 K (USD), Grant
Jun 01, 2021
- Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Alltricks
& 2 more
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Products & Services of Decathlon
Decathlon offers a comprehensive portfolio of products and services, including Hiking Gear, Cycling Equipment, and Camping Tents. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Gear for hiking is provided for all skill levels.
Cycling gear is offered for various bike types.
Tents for camping are designed for easy setup.
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Software Development Team
33 people
Responsable Team
25 people
Human Resources and Administration
14 people
Directeur Team
8 people
Leadership Team
7 people
Leader Team
7 people
Finance and Accounting
6 people
Retail Team
4 people
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Funding Insights of Decathlon
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $272,497
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First Round
First Round
(01 Jan 2020)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2021 | Amount | Grant - Decathlon | Valuation |
investors |
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| Jan, 2020 | Amount | Grant - Decathlon | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Decathlon
Decathlon has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Decathlon
Decathlon has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Alltricks, Bergfreunde and Dita International. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cycling and running gear is retailed online by Alltricks.
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2008 | ||||
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Mountain sports goods are retailed online by Bergfreunde.
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2006 | ||||
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Hockey equipment is manufactured by Dita International in the Netherlands.
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Decathlon
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Decathlon Comparisons
Competitors of Decathlon
Decathlon operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nike, Under Armour, PUMA, Castore and Lululemon, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Sports and outdoor apparel is designed for women and men.
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Sportswear apparel and accessories are offered for men and women.
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| domain | founded_year | HQ Location |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA.
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Internet-first brand of sportswear for men and women
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| domain | founded_year | HQ Location |
Multi-category fashion apparel and accessories are offered online by Lululemon.
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| domain | founded_year | HQ Location |
Internet first brand offering multi category sports wear for men and women
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Decathlon
Frequently Asked Questions about Decathlon
When was Decathlon founded?
Decathlon was founded in 1976 and raised its 1st funding round 44 years after it was founded.
Where is Decathlon located?
Decathlon is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Decathlon?
Barbara Martin Coppola is the current CEO of Decathlon.
What does Decathlon do?
Decathlon is involved in the retail of sports and outdoor equipment, catering to a wide range of activities including hiking, camping, cycling, running, and skiing. Products are designed for accessibility across all skill levels, with a focus on quality, affordability, and sustainability. Various gear and apparel for men, women, and kids are offered, covering sectors like outdoor adventure and competitive sports. Solutions are provided through innovative designs and expert advice to support customers in their sporting endeavors.
Who are the top competitors of Decathlon?
What products or services does Decathlon offer?
Decathlon offers Hiking Gear, Cycling Equipment, and Camping Tents.
How many acquisitions has Decathlon made?
Decathlon has made 3 acquisitions, including Alltricks, Bergfreunde, and Dita International.
Who are Decathlon's investors?
Decathlon has 1 investor. Key investors include European Union.
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