About Under Armour
Under Armour is a company based in Baltimore (United States) founded in 1996 by Kevin A Plank.. The company has 14,400 employees as of March 31, 2024. Under Armour has completed 6 acquisitions, including Endomondo, Gritness and MapMyFitness. Under Armour offers products and services including Athletic Clothing, Footwear, and Accessories. Under Armour operates in a competitive market with competitors including Nike, Castore, PUMA, Lululemon and Vuori, among others.
- Headquarter Baltimore, United States
- Employees 14400 as on 31 Mar, 2024
- Founders Kevin A Plank
- Stage Public
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Under Armour, Inc.
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Annual Revenue
$5.17 B-9.28as on Mar 31, 2024
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Net Profit
$-201.27 M-186.74as on Mar 31, 2024
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EBITDA
$306.89 M-18.22as on Mar 31, 2024
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Latest Funding Round
$440 M (USD), Post-IPO
May 22, 2020
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Investors
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Employee Count
14400
as on Mar 31, 2024
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Investments & Acquisitions
Endomondo
& 5 more
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IPO & Listings of Under Armour
Under Armour is a publicly listed company on the NYSE with ticker symbol UA in USA, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Under Armour
Under Armour offers a comprehensive portfolio of products and services, including Athletic Clothing, Footwear, and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Performance wear designed for sports, training, and daily activities.
Running and training shoes for athletic performance and comfort.
Items like backpacks, hats, and socks for sports and outdoor use.
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Software Development Team
92 people
Leadership Team
76 people
Sales and Marketing
51 people
Product Management Team
48 people
Senior Team
36 people
Human Resources and Administration
34 people
Creative and Marketing Team
28 people
Lead Team
24 people
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Funding Insights of Under Armour
- Total Funding Total Funding
- Total Rounds 1
- Last Round Post-IPO — $440.0M
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First Round
First Round
(22 May 2020)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2020 | Amount | Post-IPO - Under Armour | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Under Armour
Under Armour has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Endomondo, Gritness and MapMyFitness. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Limited information available
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2020 | ||||
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Fitness activities are booked via web and mobile marketplace.
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2013 | ||||
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Mobile application for tracking physical fitness activities is provided.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Under Armour
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Under Armour Comparisons
Competitors of Under Armour
Under Armour operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nike, Castore, PUMA, Lululemon and Vuori, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Sports and outdoor apparel is designed for women and men.
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| domain | founded_year | HQ Location |
Internet-first brand of sportswear for men and women
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| domain | founded_year | HQ Location |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA.
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| domain | founded_year | HQ Location |
Multi-category fashion apparel and accessories are offered online by Lululemon.
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| domain | founded_year | HQ Location |
Internet first brand offering multi category sports wear for men and women
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Under Armour
Frequently Asked Questions about Under Armour
When was Under Armour founded?
Under Armour was founded in 1996 and raised its 1st funding round 24 years after it was founded.
Where is Under Armour located?
Under Armour is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Who is the current CEO of Under Armour?
Patrik Frisk is the current CEO of Under Armour.
How many employees does Under Armour have?
As of Mar 31, 2024, the latest employee count at Under Armour is 14,400.
What is the annual revenue of Under Armour?
Annual revenue of Under Armour is $5.17B as on Mar 31, 2024.
What does Under Armour do?
Under Armour was founded in 1996 in Baltimore, United States, as an offline-first brand in the sportswear sector. Apparel items such as bottoms, outerwear, sports bras, tops, footwear, gloves, socks, and hats are included in its portfolio. Equipment for sports including soccer, golf, running, and fishing is also provided, with operations centered in the United States.
Who are the top competitors of Under Armour?
What products or services does Under Armour offer?
Under Armour offers Athletic Clothing, Footwear, and Accessories.
Is Under Armour publicly traded?
Yes, Under Armour is publicly traded on NYSE under the ticker symbol UA.
How many acquisitions has Under Armour made?
Under Armour has made 6 acquisitions, including Endomondo, Gritness, and MapMyFitness.
What is Under Armour's ticker symbol?
The ticker symbol of Under Armour is UA on NYSE.
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