About New Balance
New Balance is a company based in Brighton (United States) founded in 1906 by William J Riley was acquired by BrandMan Retail in November 2021. New Balance has completed 3 acquisitions, including Brine, Gartner Sports and PF Flyers. New Balance operates in a competitive market with competitors including Nike, Under Armour, PUMA, Lululemon and Vuori, among others.
- Headquarter Brighton, United States
- Founders William J Riley
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website newbalance.com
- Social LinkedIn X Facebook
- Acquired by BrandMan Retail (Nov 2021)
- InvestorsCapital Innovators
& 1 more
- Investments & AcquisitionsBrine
& 2 more
- Acquired byBrandMan Retail
(Nov 2021)
Funding Insights of New Balance
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of New Balance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in New Balance
New Balance has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Capital Innovators and BrandMan Retail.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology, consumer, and energy startups are accelerated and funded. | 2010 | capitalinnovators.com | St. Louis, United States | |
Retail of apparel, footwear, and accessories in India. | 2021 | brandmanretail.com | Delhi, India |
Investor details for New Balance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of New Balance
922 people are tracked at New Balance (186 in leadership, 2 in board & advisors, 734 in team).
| Name | Role | Group |
|---|---|---|
William J Riley | Founder | Leadership |
Rob DeMartini | CEO & President | Leadership |
Christopher Labreche | General Manager, Lifestyle | Leadership |
Brian Lynn | Global Vice President Of Lifestyle And Basketball | Leadership |
Tim Graham | Director, Lifestyle Street | Leadership |
Rick Lania | Head Of Ecommerce - Marketplace, Outlet, & Recommerce | Leadership |
Cynthia Maletz | Senior Director Creation Strategy, Gtm, Product Sustainability | Leadership |
Joe Connolly | Global Head Of Collaborations & Energy Marketing | Leadership |
Gemma Rhodes | Senior Director, Direct To Consumer EMEA | Leadership |
Paul Heffernan | Vice President, Consumer Experiences | Leadership |
Peter Zappala | Vice President, Key Account Sales | Leadership |
Robert DeMartini | President & CEO | Leadership |
Chris Quinn | Executive Vice President, North American Sales and Retail | Leadership |
Anne Davis | Vice Chairman & Executive VP | Leadership |
Jonathan Ram | Vice President, International Business Development & Sales | Leadership |
Joan McGrail | Vice President, Corporate Human Resources | Leadership |
David Crosier | Executive Vice President, Value Chain | Leadership |
Johnathan Ram | Vice President, International Business Development & Sales | Leadership |
Joe Preston | Executive Vice President, Global Product | Leadership |
Tom Carleo | Vice President, Running/Outdoor | Leadership |
902 more people are available in the full profile.
Complete people profiles for New Balance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by New Balance
New Balance has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Brine, Gartner Sports and PF Flyers.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sports equipment and apparel are manufactured by Gartner Sports. | gartner-sports.com | Bolzano, Italy | 1959 | Dec 2015 | •••• | |
Lacrosse equipment is manufactured by Brine in the United States. | brine.com | Boston, United States | 1922 | Aug 2006 | •••• | |
Classic and contemporary footwear is designed and manufactured. | pfflyers.com | Boston, United States | 1937 | Jun 2001 | •••• |
Complete acquisition details for New Balance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of New Balance
6 dated milestones of New Balance across 115 years, from founding to its latest funding, stage changes and deals.
- Founded New Balance is founded.
- Acquisition Acquires PF Flyers.
- Acquisition Acquires Brine.
- Acquisition Acquires Gartner Sports.
- Funding First funding round.
- Exit Acquired by BrandMan Retail.
Competitors of New Balance
New Balance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nike, Under Armour, PUMA, Lululemon and Vuori, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nike.com | 1964 | Beaverton, United States | – | 83,700 | Sports and outdoor apparel is designed for women and men. | |
| underarmour.com | 1996 | Baltimore, United States | – | 16,400 | Sportswear apparel and accessories are offered for men and women. | |
| puma.com | 1948 | Boston, United States | – | 21,164 | Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | |
| lululemon.com.hk | 1998 | Hong Kong, China | – | – | Multi-category fashion apparel and accessories are offered online by Lululemon. | |
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| decathlon.com.cn | 1976 | Beijing, China | – | – | Sports goods are retailed through physical stores operated by Decathlon. | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| thenorthface.com | 1968 | Uvalde, United States | – | – | Internet first brand of sportswear apparel for men and women |
Detailed competitors of New Balance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of New Balance
The website of New Balance (newbalance.com) receives about 11M visits a month and ranks #3,145 among all websites worldwide, #114 in Fashion and Apparel.
- Monthly visits11M
▼ 21% vs previous month
- Unique visitors6.5M
per month
- Global rank#3,145
among all websites
- Category rank#114
Lifestyle · Fashion and Apparel
- Bounce rate34%
- Pages per visit5.1
- Average visit2 min 40 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with New Balance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
joesnewbalanceoutlet.com | joesnewbalanceoutlet.com | 100% | – | #26,500 | – |
| nike.com | 88% | 114M | #247 | View details | |
| adidas.com | 87% | 24.8M | #1,306 | View details | |
| zappos.com | 85% | 20.7M | #1,928 | View details | |
| footlocker.com | 85% | 13.6M | #2,067 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for New Balance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on New Balance
Complete news archive for New Balance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to New Balance
10 companies that operate in the same segment as New Balance (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about New Balance
New Balance was founded in 1906 and raised its 1st funding round 110 years after it was founded.
New Balance is headquartered in Brighton, United States. It is registered at Brighton, Colorado, United States.
Rob DeMartini is the current CEO of New Balance.
New Balance was established in 1906 by William J. Riley in Brighton, United States, within the casual apparel sector. Operations are centered on an internet-first model, where clothing items for men and women are distributed primarily online. The company is currently led by CEO and President Rob DeMartini. Focus remains on everyday wear, with headquarters maintained in the United States to support global reach through digital platforms.
New Balance's top competitors include Nike, PUMA and Under Armour.
New Balance has made 3 acquisitions, including Brine, Gartner Sports, and PF Flyers.
New Balance has 2 investors. Key investors include Capital Innovators, and BrandMan Retail.
Yes. New Balance was acquired by BrandMan Retail in November 2021.
The website of New Balance receives about 11 million visits a month and ranks #3,145 among all websites worldwide.