About Endomondo
Endomondo is a company based in Copenhagen (Denmark) founded in 2007 was acquired by Under Armour in February 2015. Endomondo has raised $9.01 million across 7 funding rounds from investors including Under Armour and SEED Capital. Endomondo offers products and services including Endomondo App, Online Coaching, and Fitness Shop. Endomondo operates in a competitive market with competitors including MapMyFitness, Sonde Health, DietBet, Fitmint and PUML, among others.
- Headquarter Copenhagen, Denmark
- Stage Minicorn
- SectorsHealthcare
- Website category Sports
- Website endomondo.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Under Armour (Feb 2015)
- Legal Name Enfinify Holding Llc
- Total Equity Funding$9.01M (USD)
in 7 rounds
- Latest Funding Round$481.67K (USD), Seed
Jan 2013
- InvestorsUnder Armour
& 1 more
- Acquired byUnder Armour
(Feb 2015)
Products & Services of Endomondo
Endomondo offers a comprehensive portfolio of products and services, including Endomondo App, Online Coaching, and Fitness Shop.
Mobile app for tracking workouts and fitness progress.
Virtual sessions for customized exercise and nutrition plans.
Online store selling equipment like foam rollers and bands.
Apps and channels of Endomondo
Endomondo publishes 1 mobile app; its YouTube channel WorkoutEndomondo has 96.9K subscribers and 30 videos.
Videos from Endomondo
The most watched videos on Endomondo's YouTube channel, WorkoutEndomondo (96.9K subscribers). Click a video to play it here.
More on WorkoutEndomondo.
Funding Insights of Endomondo
Endomondo has successfully raised a total of $9.01M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $481.67 thousand completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.01M
- Total Rounds 7
- Last Round Seed — $481,674
- First Round $100,371
(Aug 2008)
- Investors Count 1
All 7 funding rounds of Endomondo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $481,674 | Seed | $17.54M | – | – |
| Sep 2012 | $3.06M | Seed | $13.31M | – | – |
| Sep 2011 | $2.3M | Seed | $••••• | Seed Capital | – |
| Mar 2011 | $800,000 | Seed | – | Seed Capital | – |
| Feb 2010 | $1.4M | Seed | $••••• | – | – |
| Apr 2009 | $867,186 | Seed | $••••• | – | – |
| Aug 2008 | $100,371 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2013 | $17.54M | •••••••• |
| Sep 2012 | $13.31M | •••••••• |
| Sep 2011 | $••••• | •••••••• |
| Feb 2010 | $••••• | •••••••• |
| Apr 2009 | $••••• | •••••••• |
| Aug 2008 | $••••• | •••••••• |
Full valuation and stage history of Endomondo
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $17.54M (Jan 2013). 2 investors in total: 2 institutional.
Investors in Endomondo
Endomondo has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Under Armour and SEED Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm backing Nordic tech startups from seed to Series A with investments in Consumer, Deep Tech, and related sectors. | – | seedcapital.dk | - | |
Sportswear apparel and accessories are offered for men and women. | 1996 | underarmour.com | Baltimore, United States |
Investor details for Endomondo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Endomondo
5 dated milestones of Endomondo across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Endomondo is founded.
- Funding First funding round of $100K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $482K.
- Exit Acquired by Under Armour.
Competitors of Endomondo
Endomondo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MapMyFitness, Sonde Health, DietBet, Fitmint and PUML, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mapmyfitness.com | 2007 | Austin, United States | $19.15M | – | Personalized fitness training is delivered via a mobile application. | |
| sondehealth.com | 2015 | Boston, United States | $35.25M | – | Voice-based platform is utilized for assessing health conditions via biomarkers. | |
| dietbet.com | 2011 | New York, United States | $1.88M | 19 | Weight loss goals are gamified via betting and shared pots. | |
| fitmint.io | 2022 | Mumbai, India | $1.6M | – | Fitness activities are tracked to earn cryptocurrency and NFT rewards. | |
| puml.io | 2018 | Singapore | – | – | Blockchain rewards for health, fitness, and digital records are offered. | |
| azumio.com | 2011 | Palo Alto, United States | $3.42M | – | Developer of mobile applications for healthcare | |
| dailyfeats.com | 2010 | Cambridge, United States | $27.88M | 263 | An online platform rewarding users for adopting and maintaining healthy habits. | |
| rolla.app | 2020 | Mostar, Bosnia And Herzegovina | $6.91M | – | Activity tracking and indoor exercise apps are provided by Rolla. |
Detailed competitors of Endomondo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Endomondo
The website of Endomondo (endomondo.com) receives about 203.6K visits a month and ranks #258,475 among all websites worldwide, #8,444 in Sports.
- Monthly visits203.6K
▲ 10.1% vs previous month
- Unique visitors83.8K
per month
- Global rank#258,475
among all websites
- Category rank#8,444
Sports · Sports
- Bounce rate48%
- Pages per visit1.7
- Average visit25 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Endomondo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sports-tracker.com | 100% | 159.3K | #270,681 | View details | |
| idan.dk | 91% | 13.4K | #1,997,414 | View details | |
connect.garmin.com | connect.garmin.com | 85% | – | – | – |
ativafit.com | ativafit.com | 84% | – | #583,324 | – |
| generationiron.com | 84% | – | #121,232 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Endomondo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Endomondo
Complete news archive for Endomondo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Endomondo
10 companies that operate in the same segment as Endomondo (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Frequently Asked Questions about Endomondo
Endomondo was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Endomondo is headquartered in Copenhagen, Denmark.
Endomondo is a funded company, having raised a total of $9.01M across 7 funding rounds to date. The company's 1st funding round was a Seed of $100.37K, raised on Aug 2008.
Endomondo was founded in 2007 in Copenhagen, Denmark, as a provider in the fitness technology sector. A mobile application is offered for monitoring physical activities, including workout duration, distance covered, average speed, and calories expended. Integration with various equipment and ANT sensors for speed, respiration, and heart rate is supported, enabling comprehensive data collection across user fitness routines.
Endomondo's top competitors include MapMyFitness, Sonde Health and Fitmint.
Endomondo offers Endomondo App, Online Coaching, and Fitness Shop.
Endomondo has 2 investors. Key investors include Under Armour, and SEED Capital.
The valuation of Endomondo is $17.54M as of Jan 2013.
Endomondo operates through Enfinify Holding Llc.
Yes. Endomondo was acquired by Under Armour in February 2015.
Yes. Endomondo publishes Home Workout & Fitness.
The website of Endomondo receives about 204 thousand visits a month and ranks #258,475 among all websites worldwide.