About MapMyFitness
MapMyFitness is a Healthcare company based in Austin (United States) founded in 2007, and was acquired by Outside in August 2024. Personalized fitness training is delivered via a mobile application. MapMyFitness has raised $19.15 million across 5 funding rounds from investors including Under Armour, Outside Inc and Square 1 Bank. Its website mapmyfitness.com draws about 248 thousand monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Tracking and Monitoring. Its legal entity is MapMyFitness, Inc. Its competitors include Sonde Health, DietBet and Azumio; 3 of its 3 listed competitors have raised funding.
Company details
MapMyFitness was founded in 2007 in Austin, United States, within the fitness technology sector. A mobile application is operated to provide personalized training plans and coaching tips aimed at simplifying running activities. Support is extended to a community of athletes, where commitments to health and fitness are shared. Operations focus on customizable fitness resources accessible through the domain mapmyfitness.com.
- Headquarters Austin, United States
- Stage Acquired
- SectorsHealthcare
- Website category Sports · Running
- Email••••••••
- Website mapmyfitness.com
- Social LinkedIn X
- Acquired by Under Armour (Nov 2013)
- Legal Name Mapmyfitness, Inc.
- Total Equity Funding$19.15M (USD)
in 5 rounds
- Latest Funding Round$5M (USD), Series B
Jun 2013
- InvestorsUnder Armour
& 4 more
- Acquired by
Apps and channels of MapMyFitness
MapMyFitness publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of MapMyFitness
MapMyFitness has successfully raised a total of $19.15M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.15M
- Total Rounds 5
- Last Round Series B — $5M
- First Round $150,000
(Jun 2009)
- Investors Count 3
All 5 funding rounds of MapMyFitness with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $5M | Series B | – | – | – |
| Jul 2012 | $3M | Debt – Conventional | – | – | |
| Jun 2012 | $9M | Series B | – | Austin Ventures, Activate Venture Partners | – |
| Aug 2010 | $5M | Series A | – | – | |
| Jun 2009 | $150,000 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in MapMyFitness
MapMyFitness has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Under Armour, Outside Inc and Square 1 Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in Texas-based companies. | austinventures.com | |||
Early-stage venture capital is provided by Activate Venture Partners. | activatevp.com | New York, United States | ||
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States | |
Sportswear apparel and accessories are offered for men and women. | 1996 | underarmour.com | Baltimore, United States | |
Sports, recreation, fitness, and nutrition services are provided via subscriptions. | 2017 | outsideinc.com | Boulder, United States |
Investor details for MapMyFitness
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MapMyFitness
565 people are tracked at MapMyFitness (177 in leadership, 10 in board & advisors, 378 in team).
| Name | Role | Group |
|---|---|---|
Chad Martin | Director, Distribution Systems | Leadership |
Jen Matic | Global Senior Creative Director, Brand | Leadership |
Majd Hammad | Retail Marketing Manager & VM Head | Leadership |
Sunita Braynard | Acting Head Of Total Rewards | Leadership |
Nick Hennessy | Director, Global Infrastructure | Leadership |
Kelly Maher | Vice President- Merchandise Planning, Pricing, Operations And Supply Chain Analytics | Leadership |
Thomas Taylor | Director Global Inbound Logistics | Leadership |
Jamie Jones | Director, Materials Planning | Leadership |
Trey Evans | Director | Leadership |
Dave Bergman | Chief Financial Officer | Leadership |
Lance Allega | Senior Vice President, Investor Relations, Treasury & Corporate Development | Leadership |
Kevin A. Plank | President & CEO | Leadership |
Charlotte James | Sr. Director. HR Business Partner And Organizational Design | Leadership |
Ivy Fung | Sr. Director, Apparel & Accessories Sourcing | Leadership |
Ryan Clinkscales | Senior Director, Global Retail - Omni Visual Merchandising & Styling | Leadership |
Tanya C. | Director, HR Systems | Leadership |
Katie Carroll | Office Of The Evp, Chief Administrative & People Officer | Leadership |
Haim Horesh | Senior Director Of Engineering | Leadership |
Josh Denton | Head Of Direct To Consumer, Americas And Global Retail | Leadership |
Cory Miller | Director - Global Supply Planning - Footwear | Leadership |
545 more people are available in the full profile.
Complete people profiles for MapMyFitness
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MapMyFitness
5 dated milestones of MapMyFitness across 17 years, from founding to its latest funding, stage changes and deals.
- Founded MapMyFitness is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by Under Armour.
- Exit Acquired by Outside.
Competitors of MapMyFitness
MapMyFitness has 3 listed competitors in our database, 3 of them funded. They include Sonde Health, DietBet and Azumio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sondehealth.com | 2015 | Boston, United States | $35.25M | Voice-based platform is utilized for assessing health conditions via biomarkers. | ||
| dietbet.com | 2011 | New York, United States | $1.88M | 19 | Weight loss goals are gamified via betting and shared pots. | |
| azumio.com | 2011 | Palo Alto, United States | $3.42M | Developer of mobile applications for healthcare |
Detailed competitors of MapMyFitness
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MapMyFitness
The website of MapMyFitness (mapmyfitness.com) receives about 248.2K visits a month and ranks #194,972 among all websites worldwide, #6,349 in Running.
- Monthly visits248.2K
▲ 4.3% vs previous month
- Unique visitors109.3K
per month
- Global rank#194,972
among all websites
- Category rank#6,349
Sports · Running
- Bounce rate42%
- Pages per visit2.2
- Average visit1 min 14 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with MapMyFitness. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mapmyrun.com | 100% | #57,799 | View details | ||
| runkeeper.com | 81% | 305K | #175,906 | View details | |
mappedometer.com | mappedometer.com | 69% | #396,636 | – | |
runningmap.com | runningmap.com | 68% | – | ||
| walkjogrun.net | 65% | 680.7K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for MapMyFitness
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as MapMyFitness (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Mapmyfitness
Complete news archive for MapMyFitness
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Frequently Asked Questions about MapMyFitness
MapMyFitness was founded in 2007 and raised its 1st funding round 2 years after it was founded.
MapMyFitness is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
MapMyFitness is a funded company, having raised a total of $19.15M across 5 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Jun 2009.
MapMyFitness was founded in 2007 in Austin, United States, within the fitness technology sector. A mobile application is operated to provide personalized training plans and coaching tips aimed at simplifying running activities. Support is extended to a community of athletes, where commitments to health and fitness are shared. Operations focus on customizable fitness resources accessible through the domain mapmyfitness.com.
MapMyFitness's top competitors include Sonde Health, DietBet and Azumio.
MapMyFitness has 5 investors. Key investors include Under Armour, Outside Inc, Square 1 Bank, Austin Ventures, and Activate Venture Partners.
MapMyFitness operates through Mapmyfitness, Inc..
Yes. MapMyFitness was acquired by Under Armour in November 2013.
Yes. MapMyFitness publishes Map My Fitness Workout Tracker and 1 more app, with over 1 million downloads.
The website of MapMyFitness receives about 248 thousand visits a month and ranks #194,972 among all websites worldwide.