About Outside Inc.
Outside Inc. is a Media & Entertainment company based in Boulder (United States) founded in 2017 by Robin Thurston. Sports, recreation, fitness, and nutrition services are provided via subscriptions. It operates on a Subscription Services and Advertising Model model. Outside Inc. has raised $169.05 million across 4 funding rounds from investors including Sequoia Heritage, Zone 5 Ventures and NEXT VENTURES. Outside Inc. has completed 4 acquisitions, including Inntopia, MapMyFitness and Pinkbike. Its chief executive, as recorded, is Robin Thurston. Its website outsideinc.com draws about 502 thousand monthly visits. Outside Inc. offers products and services including Outside+, Gaia GPS Premium, Trailforks Pro, and Outside TV. Its focus areas include Digital Media and Lifestyle Content. Its legal entity is Outside Interactive, Inc. Its competitors include Penske Media Corporation, Group Nine Media and Ziff Davis; 2 of its 3 listed competitors have raised funding.
Company details
Outside Inc., operating as Outside Interactive, Inc., is focused on inspiring and powering more time outdoors through a network of over 20 leading brands in the active lifestyle industry. The company is involved in providing digital content, subscription services, and navigation apps. Solutions such as Outside, Gaia GPS Premium, Trailforks Pro, and Outside TV are offered to enhance outdoor experiences. Commitment to environmental sustainability is emphasized by actions aimed at reducing business impact. The active lifestyle sector is primarily served, targeting enthusiasts with content, gear reviews, and adventure stories.
- Headquarters Boulder, United States
- Founders Robin Thurston
- SectorsMedia & Entertainment
- Website category Sports
- Phone•••• ••••
- Website outsideinc.com
- Social LinkedIn X Facebook
- Legal Name Outside Interactive, Inc.
- Total Equity Funding$169.05M (USD)
in 4 rounds
- Latest Funding Round$50M (USD), Debt – Conventional
Aug 2026
- InvestorsSequoia Heritage
& 8 more
- Investments & AcquisitionsInntopia
& 3 more
Products & Services of Outside Inc.
Outside Inc. offers a comprehensive portfolio of products and services, including Outside+, Gaia GPS Premium, Trailforks Pro, and Outside TV.
A subscription providing access to outdoor content and apps.
A premium app for outdoor navigation and mapping.
A professional app for trail navigation and exploration.
A service streaming adventure films and live events.
Apps and channels of Outside Inc.
Outside Inc. publishes 1 mobile app.
Funding Insights of Outside Inc.
Outside Inc. has successfully raised a total of $169.05M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $50 million completed in August 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $169.05M
- Total Rounds 4
- Last Round Debt – Conventional — $50M
- First Round $2.55M
(Dec 2019)
- Investors Count 9
All 4 funding rounds of Outside Inc. with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $50M | Debt – Conventional | – | – | |
| Feb 2021 | $150M | Series B | – | Sequoia Heritage | |
| Dec 2020 | $16.5M | Series A | – | JAZZ Venture Partners | |
| Dec 2019 | $2.55M | Seed | – | 83NORTH |
9 investors in total: 9 institutional.
Investors in Outside Inc.
Outside Inc. has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Sequoia Heritage, Zone 5 Ventures and NEXT VENTURES.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| zone5ventures.com | ||||
Investments are directed toward late-seed, Series A, and B startups. | nextventures.com | San Francisco, United States | ||
Tech & Life Science focused VC firm investing in the US | jazzvp.com | San Francisco, United States | ||
Tech-focused, stage-agnostic venture capital is provided by 83NORTH. | 83north.com | London, United Kingdom | ||
Firstime Ventures is focused on investing in sustainable technology companies. | firstime.vc | |||
Investments are made in early-stage technology companies globally. | viola-group.com | Herzliya, Israel | ||
Venture capital funding is provided by Saban Ventures in Israel. | sabanventures.com | Tel Aviv, Israel | ||
| vectorcapital.com | ||||
| sequoiaheritage.com |
Investor details for Outside Inc.
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Outside Inc.
134 people are tracked at Outside Inc. (56 in leadership, 78 in team).
| Name | Role | Group |
|---|---|---|
Robin Thurston | Founder & CEO | Leadership |
Chris Foster | Editorial Director, Endurance | Leadership |
Mike Peters | Michigan Director, Advertising, Strategic Partnerships, Branded Entertainmnet | Leadership |
Nicole Ozmai (Nikki) | Svp, Head Of Sales | Leadership |
Edward Silvers | Director Of Operations | Leadership |
Stacy Jarvis | Creative Director | Leadership |
Kurt Mueller | Chief Revenue Officer | Leadership |
Jason Berkowitz | Senior Sales Director, Media Partnerships | Leadership |
William Tracy | Managing Editor | Leadership |
Adrianne Paulsen | Chief of Staff | Leadership |
Fiachra Stokes (Fig) | Vp/gm Events & Experience | Leadership |
Adam Roy | Editor In Chief | Backpacker | Leadership |
Andrew Crow | Chief Design Officer | Leadership |
Christina Halliday | Chief Legal Officer & Corporate Secretary | Leadership |
Eileen Rhine | VP Manufacturing | Leadership |
Micah Abrams | Vp, Content Development — Outside TV | Leadership |
Mateo Sanchez | Head Of Legal Operations | Leadership |
John Shafer | Head Of Winter Experiences | Leadership |
Kate Davis | Director Of Strategy & Operations - Product | Leadership |
Kate Muller | Sales Director, Integrated Media | Leadership |
114 more people are available in the full profile.
Complete people profiles for Outside Inc.
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Outside Inc.
Outside Inc. has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Inntopia, MapMyFitness and Pinkbike.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing and booking solutions are provided for the travel industry. | inntopia.com | United States | 1998 | Feb 2025 | •••• | |
Personalized fitness training is delivered via a mobile application. | mapmyfitness.com | Austin, United States | 2007 | Aug 2024 | •••• | |
Tour operations are managed for travelers by Roam Media. | roammedia.com | Boulder, United States | 2017 | Nov 2021 | •••• | |
Mountain biking news, videos, events, and classifieds are provided online. | pinkbike.com | Squamish, Canada | 1998 | Jul 2021 | •••• |
Complete acquisition details for Outside Inc.
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Outside Inc.
7 dated milestones of Outside Inc. across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Outside Inc. is founded.
- Funding First funding round of $2.5M.
- Acquisition Acquires Pinkbike.
- Acquisition Acquires Roam Media.
- Acquisition Acquires MapMyFitness.
- Acquisition Acquires Inntopia.
- Funding Latest funding round, Debt – Conventional, of $50.0M.
Competitors of Outside Inc.
Outside Inc. has 3 listed competitors in our database, 2 of them funded. They include Penske Media Corporation, Group Nine Media and Ziff Davis.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pmc.com | 2003 | Los Angeles, United States | $235M | 1,018 | Content on digital media corporations is published across multiple platforms. | |
| groupninemedia.com | 1999 | New York, United States | $675M | 535 | Digital-first media network | |
| ziffdavis.com | 1927 | New York, United States | 1,430 | Digital-media company in the technology, gaming, entertainment, and men’s lifestyle |
Detailed competitors of Outside Inc.
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Outside Inc.
The website of Outside Inc. (outsideinc.com) receives about 502.1K visits a month and ranks #128,911 among all websites worldwide, #4,184 in Sports.
- Monthly visits502.1K
▲ 11.3% vs previous month
- Unique visitors257.2K
per month
- Global rank#128,911
among all websites
- Category rank#4,184
Sports · Sports
- Bounce rate62%
- Pages per visit1.6
- Average visit38 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Outside Inc.. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| strava.com | 100% | 35.4M | #953 | View details | |
| triathlete.com | 90% | 443.8K | #127,026 | View details | |
| rei.com | 82% | #1,699 | View details | ||
| mapmyfitness.com | 81% | 248.2K | #194,972 | View details | |
| outkick.com | 80% | 9.5M | #8,112 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Outside Inc.
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Outside Inc. (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Outside Inc.
Complete news archive for Outside Inc.
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Outside Inc.
Outside Inc. was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Outside Inc. is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Robin Thurston is the CEO of Outside Inc., as recorded in our data. They have also founded this company.
Outside Inc. is a funded company, having raised a total of $169.05M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.55M, raised on Dec 2019.
Outside Inc., operating as Outside Interactive, Inc., is focused on inspiring and powering more time outdoors through a network of over 20 leading brands in the active lifestyle industry. The company is involved in providing digital content, subscription services, and navigation apps. Solutions such as Outside, Gaia GPS Premium, Trailforks Pro, and Outside TV are offered to enhance outdoor experiences. Commitment to environmental sustainability is emphasized by actions aimed at reducing business impact. The active lifestyle sector is primarily served, targeting enthusiasts with content, gear reviews, and adventure stories.
Outside Inc.'s top competitors include Ziff Davis, Penske Media Corporation and Group Nine Media.
Outside Inc. offers Outside+, Gaia GPS Premium, Trailforks Pro, and Outside TV.
Outside Inc. has made 4 acquisitions, including Inntopia, MapMyFitness, and Pinkbike.
Outside Inc. has 9 investors. Key investors include Sequoia Heritage, Zone 5 Ventures, NEXT VENTURES, JAZZ Venture Partners, and 83NORTH.
Outside Inc. operates through Outside Interactive, Inc..
Yes. Outside Inc. publishes Outside TV: Live Sports & More.
The website of Outside Inc. receives about 502 thousand visits a month and ranks #128,911 among all websites worldwide.