About MyFitnessPal
MyFitnessPal is a company based in San Francisco (United States) founded in 2005 was acquired by Francisco Partners in October 2020.. MyFitnessPal has raised $18.16 million across 1 funding round from investors including Under Armour, Kleiner Perkins and Accel. MyFitnessPal has completed 2 acquisitions, including Intent and Sessions. MyFitnessPal offers products and services including Calorie Tracker, Macro Tracker, and Exercise Logger. MyFitnessPal operates in a competitive market with competitors including Foodvisor, Simple, Nutrisense, Nutritionix and DoingLAB, among others.
- Headquarter San Francisco, United States
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Sectors
Healthcare
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Myfitnesspal, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18.16 M (USD)
in 1 rounds
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Latest Funding Round
$18.16 M (USD), Series A
Aug 20, 2013
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Investors
Under Armour
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Intent
& 1 more
- Acquired by
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Products & Services of MyFitnessPal
MyFitnessPal offers a comprehensive portfolio of products and services, including Calorie Tracker, Macro Tracker, and Exercise Logger. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Logs daily calorie intake and monitors dietary habits.
Tracks macronutrients like proteins, carbs, and fats.
Records workouts and syncs with devices for progress tracking.
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Software Development Team
55 people
Senior Team
6 people
Product Management Team
6 people
Sales and Marketing
6 people
Data Analysis and Operations Team
5 people
Human Resources and Administration
3 people
Legal and Compliance
2 people
Principal Team
2 people
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Funding Insights of MyFitnessPal
MyFitnessPal has successfully raised a total of $18.16M through 1 strategic funding round. The most recent funding activity was a Series A round of $18.16 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $18.2M
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First Round
First Round
(20 Aug 2013)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2013 | Amount | Series A - MyFitnessPal | Valuation | Accel , Kleiner Perkins |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MyFitnessPal
MyFitnessPal has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Under Armour, Kleiner Perkins and Accel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Venture capital firm investing in early-stage tech startups
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Founded Year | Domain | Location | |
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Private equity investment firm focused on technology sector
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MyFitnessPal
MyFitnessPal has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Intent and Sessions. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Intent is focused on providing customized meal planning solutions.
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2020 | ||||
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Personalized fitness programs for behavioral change are delivered via app.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - MyFitnessPal
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Myfitnesspal Comparisons
Competitors of MyFitnessPal
MyFitnessPal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foodvisor, Simple, Nutrisense, Nutritionix and DoingLAB, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Calories are tracked via food photographs using a mobile app.
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| domain | founded_year | HQ Location |
Simple is recognized as a weight loss and health coaching app.
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| domain | founded_year | HQ Location |
Personalized nutrition plans are delivered via an online glucose-monitoring platform.
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| domain | founded_year | HQ Location |
The world's largest branded food database is maintained globally.
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| domain | founded_year | HQ Location |
AI-based apps for calorie tracking and nutrition recommendations are developed.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Myfitnesspal
Frequently Asked Questions about MyFitnessPal
When was MyFitnessPal founded?
MyFitnessPal was founded in 2005 and raised its 1st funding round 8 years after it was founded.
Where is MyFitnessPal located?
MyFitnessPal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is MyFitnessPal a funded company?
MyFitnessPal is a funded company, having raised a total of $18.16M across 1 funding round to date. The company's 1st funding round was a Series A of $18.16M, raised on Aug 20, 2013.
What does MyFitnessPal do?
MyFitnessPal was founded in 2005 in San Francisco, United States, and operates in the health and fitness technology sector. An application is offered by the company for monitoring calories, macronutrients, overall health, and exercise activities. A diary feature is included to support weight loss management through food and fitness logging. The service is accessible via its domain, myfitnesspal.com, targeting users focused on dietary and wellness tracking.
Who are the top competitors of MyFitnessPal?
MyFitnessPal's top competitors include Nutrisense, Foodvisor and Nutritionix.
What products or services does MyFitnessPal offer?
MyFitnessPal offers Calorie Tracker, Macro Tracker, and Exercise Logger.
How many acquisitions has MyFitnessPal made?
Who are MyFitnessPal's investors?
MyFitnessPal has 4 investors. Key investors include Under Armour, Kleiner Perkins, Accel, and Francisco Partners.