About Intent
Intent is a company based in San Francisco (United States) founded in 2020 was acquired by MyFitnessPal in February 2025. It operates as a Subscription Services. Intent offers products and services including Intent Meal Planner. Intent operates in a competitive market with competitors including Cookd, Kitchenful, Little Lunches, Sortizy and PlanEAT, among others.
- Headquarter San Francisco, United States
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Sectors
Consumer
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Phone
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Website
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
MyFitnessPal
(Feb 12, 2025)
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Products & Services of Intent
Intent offers a comprehensive portfolio of products and services, including Intent Meal Planner. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Customized meal plans are provided for user goals.
Funding Insights of Intent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Intent
Intent has secured backing from 1 investor. Prominent investors backing the company include MyFitnessPal. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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An application for tracking diet, calories, and fitness is provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Intent
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Intent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Intent Comparisons
Competitors of Intent
Intent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cookd, Kitchenful, Little Lunches, Sortizy and PlanEAT, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Platform offering meal planning solution
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| domain | founded_year | HQ Location |
Personal grocery assistance for meal planning and shopping is provided.
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| domain | founded_year | HQ Location |
Personalized kids' meal plans are provided through a mobile app.
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| domain | founded_year | HQ Location |
Recipe recommendations and meal planning are facilitated by the platform.
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| domain | founded_year | HQ Location |
Delivers an app-based platform for personalized meal planning to support healthy lifestyles.
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| domain | founded_year | HQ Location |
Offers an online platform with step-by-step recipes and photos for home cooks.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Intent
When was Intent founded?
Intent was founded in 2020.
Where is Intent located?
Intent is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
What does Intent do?
Intent is engaged in developing meal planning tools tailored to individual goals and preferences. The service is designed to simplify users lives by offering autopilot meal plans. Operating in the health and wellness technology sector, Intent provides digital solutions to enhance dietary habits through personalized planning.
Who are the top competitors of Intent?
Intent's top competitors include Cookd, Kitchenful and Little Lunches.
What products or services does Intent offer?
Intent offers Intent Meal Planner.
Who are Intent's investors?
Intent has 1 investor. Key investors include MyFitnessPal.