About Alltricks
Alltricks is a company based in Maurepas (France) founded in 2008 was acquired by Decathlon in September 2019. Alltricks has raised $14.08 million across 3 funding rounds from investors including Decathlon, Sanofi and Partech Partners. Alltricks has completed 1 acquisition, including Troc-Velo. Alltricks operates in a competitive market with competitors including Colizey, Signa Sports United, Snowleader, Hardloop and i-Run, among others.
- Headquarter Maurepas, France
- SectorsMedia & Entertainment
- Website category Sports
- Email••••••••
- Website alltricks.com
- Social LinkedIn X Facebook
- Acquired by Decathlon (Sep 2019)
Funding Insights of Alltricks
Alltricks has successfully raised a total of $14.08M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.44 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.08M
- Total Rounds 3
- Last Round Series A — $8.44M
- First Round $3.52M
(Jun 2014)
- Investors Count 4
All 3 funding rounds of Alltricks with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2017 | $8.44M | Series A | – | Entrepreneur Venture, 123 Investment Managers | – |
| Nov 2016 | $2.12M | Series A | – | – | |
| Jun 2014 | $3.52M | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Alltricks
Alltricks has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Decathlon, Sanofi and Partech Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | entrepreneurventure.com | - | |
Private equity and venture capital investments are directed toward Europe. | – | 123-im.com | Paris, France | |
Venture capital is provided to global tech startups and scale-ups. | 1982 | partechpartners.com | Paris, France | |
Pharmaceutical and nutraceutical products are developed across seven therapeutic areas. | 1973 | sanofi.com | Paris, France | |
Sporting goods and apparel are retailed by Decathlon globally. | 1976 | decathlon.com | San Francisco, United States |
Investor details for Alltricks
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Investor portfolios
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People of Alltricks
57 people are tracked at Alltricks (8 in leadership, 49 in team).
| Name | Role | Group |
|---|---|---|
Marion Vergnet | Chief E-commerce Officer | Leadership |
Gary Anssens | CEO & Founder | Leadership |
Bastien Roche | Market Director BIKE | Leadership |
Guillaume Fernandes | CTO Adjoint | Leadership |
Jérémy Viollin | Chief Revenue & Growth Officer | Leadership |
Morgane Baudrier | Chief People Officer | Leadership |
Nicolas Burger | Group - Co-chief Executive Officer | Leadership |
Julien Maurel | Engineering Director | Leadership |
Tom Maisonobe | Category Manager Route/triathlon | Team |
Antonin Anger | Chef De Projet Marketing Digital | Team |
Pierrick Boulière | Devops Developer | Team |
Sébastien Vellozzi | Lead Developer | Team |
Antoine Rossignon | Marketplace & Reverse Project Leader | Team |
Elsa Villemagne | Développeur Web | Team |
Lucas Serrieres | Business Developer | Team |
Vincent Girardin | Market Manager | Team |
Nicolas Caplanne | Running, Outdoor & Bikewear Market Manager | Team |
Joris Robin | Category Manager Outdoor | Team |
Nicolas Vespier | Reorder Leader Running/outdoor/bikewear | Team |
Cyril Desloge | Directeur Logistique Et Entrepôts | Team |
37 more people are available in the full profile.
Complete people profiles for Alltricks
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Alltricks
Alltricks has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Troc-Velo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform for purchasing second-hand cycling equipment & apparel | troc-velo.com | France | 2006 | Feb 2021 | •••• |
Complete acquisition details for Alltricks
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of Alltricks
Competitors of Alltricks
Alltricks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Colizey, Signa Sports United, Snowleader, Hardloop and i-Run, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| colizey.fr | 2018 | Versailles, France | $12.24M | – | An online marketplace for diverse sportswear products is provided. | |
| signa-sportsunited.com | 2018 | Berlin, Germany | – | 2,492 | Operates an e-commerce store for indoor and outdoor sports equipment. | |
| snowleader.com | 2008 | Alex, France | $14.44M | – | Online retailer of sports goods | |
| hardloop.fr | 2014 | Paris, France | $3.79M | – | Online retailer of sports goods and adventure discovery platform | |
| i-run.fr | 1995 | Toulouse, France | $5.65M | – | Sportswear and apparel are provided via an online platform. | |
| wisetrailrunning.com | 2020 | Annecy-le-vieux, France | – | – | Internet first brand offering sports apparel for women and men | |
| playeur.co | 2015 | Malakoff, France | – | – | Provides a platform for renting sports equipment. | |
| seventyone-percent.com | 2009 | Hossegor, France | – | – | Provides cosmetics designed for outdoor sports enthusiasts to enhance performance and protection. |
Detailed competitors of Alltricks
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Alltricks
The website of Alltricks (alltricks.com) receives about 368K visits a month and ranks #154,199 among all websites worldwide, #5,025 in Sports.
- Monthly visits368K
▲ 18% vs previous month
- Unique visitors151.4K
per month
- Global rank#154,199
among all websites
- Category rank#5,025
Sports · Sports
- Bounce rate50%
- Pages per visit2.1
- Average visit47 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Alltricks. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
moonglu.com | moonglu.com | 100% | – | #4,152,545 | – |
teamcycles.com | teamcycles.com | 100% | – | #351,165 | – |
blazingbikes.co.uk | blazingbikes.co.uk | 100% | – | #734,721 | – |
freeborn.co.uk | freeborn.co.uk | 99% | – | #1,514,344 | – |
flyfishingireland.com | flyfishingireland.com | 99% | – | #2,390,611 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Alltricks
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Alltricks
Complete news archive for Alltricks
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Alltricks
10 companies that operate in the same segment as Alltricks (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,100 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 212 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – |
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Frequently Asked Questions about Alltricks
Alltricks was founded in 2008 and raised its 1st funding round 6 years after it was founded.
Alltricks is headquartered in Maurepas, France. It is registered at Maurepas, Yvelines, France.
Alltricks is a funded company, having raised a total of $14.08M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.52M, raised on Jun 2014.
Alltricks was founded in 2008 in Maurepas, France, and is operated as an online retailer in the sports equipment sector. Bicycle accessories and running gear are primarily offered, with expansion from initial cycling focus. Operations are extended to 70 countries, including Germany, Spain, Italy, and Belgium. More than 500 brands are carried, alongside a portfolio of around 150,000 products as of November 2016.
Alltricks's top competitors include Colizey, Hardloop and Snowleader.
Alltricks has made 1 acquisition, including Troc-Velo.
Alltricks has 5 investors. Key investors include Decathlon, Sanofi, Partech Partners, Entrepreneur Venture, and 123 Investment Managers.
Yes. Alltricks was acquired by Decathlon in September 2019.
The website of Alltricks receives about 368 thousand visits a month and ranks #154,199 among all websites worldwide.