Alltricks

Maurepas, France Founded: 2008 • Age: 18 yrs Acquired By Decathlon
Cycling and running gear is retailed online by Alltricks.
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About Alltricks

Alltricks is a company based in Maurepas (France) founded in 2008 was acquired by Decathlon in September 2019.. Alltricks has raised $14.08 million across 3 funding rounds from investors including Decathlon, Sanofi and Partech Partners. Alltricks has completed 1 acquisition, including Troc-Velo. Alltricks operates in a competitive market with competitors including Colizey, Signa Sports United, Snowleader, Hardloop and i-Run, among others.

  • Headquarter Maurepas, France
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Sports, Events & Attractions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $14.08 M (USD)

    in 3 rounds

  • Latest Funding Round
    $8.44 M (USD), Series A

    Jul 21, 2017

  • Investors
    Decathlon

    & 4 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Decathlon

    (Sep 03, 2019)

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People of Alltricks
Headcount 200-500
Employee Profiles 57
Employee Profiles
People
Tom Maisonobe
Category Manager Route/triathlon
People
Antonin Anger
Chef De Projet Marketing Digital
People
Pierrick Boulière
Devops Developer
People
Antoine Rossignon
Marketplace & Reverse Project Leader

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Funding Insights of Alltricks

Alltricks has successfully raised a total of $14.08M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.44 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $8.4M
  • First Round

    (01 Jun 2014)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2017 Amount Series A - Alltricks Valuation Entrepreneur Venture , 123 Investment Managers
Nov, 2016 Amount Series A - Alltricks Valuation

investors

Jun, 2014 Amount Seed - Alltricks Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Alltricks

Alltricks has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Decathlon, Sanofi and Partech Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Private equity and venture capital investments are directed toward Europe.
Founded Year Domain Location
Venture capital is provided to global tech startups and scale-ups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Alltricks

Alltricks has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Troc-Velo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online platform for purchasing second-hand cycling equipment & apparel
2006
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Alltricks

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Alltricks Comparisons

Employees
+
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Competitors of Alltricks

Alltricks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Colizey, Signa Sports United, Snowleader, Hardloop and i-Run, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
An online marketplace for diverse sportswear products is provided.
domain founded_year HQ Location
Operates an e-commerce store for indoor and outdoor sports equipment.
domain founded_year HQ Location
Online retailer of sports goods
domain founded_year HQ Location
Online retailer of sports goods and adventure discovery platform
domain founded_year HQ Location
Sportswear and apparel are provided via an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Alltricks

Frequently Asked Questions about Alltricks

When was Alltricks founded?

Alltricks was founded in 2008 and raised its 1st funding round 6 years after it was founded.

Where is Alltricks located?

Alltricks is headquartered in Maurepas, France. It is registered at Maurepas, Yvelines, France.

Is Alltricks a funded company?

Alltricks is a funded company, having raised a total of $14.08M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.52M, raised on Jun 01, 2014.

What does Alltricks do?

Alltricks was founded in 2008 in Maurepas, France, and is operated as an online retailer in the sports equipment sector. Bicycle accessories and running gear are primarily offered, with expansion from initial cycling focus. Operations are extended to 70 countries, including Germany, Spain, Italy, and Belgium. More than 500 brands are carried, alongside a portfolio of around 150,000 products as of November 2016.

Who are the top competitors of Alltricks?

Alltricks's top competitors include Colizey, Hardloop and Snowleader.

How many acquisitions has Alltricks made?

Alltricks has made 1 acquisition, including Troc-Velo.

Who are Alltricks's investors?

Alltricks has 5 investors. Key investors include Decathlon, Sanofi, Partech Partners, Entrepreneur Venture, and 123 Investment Managers.

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