About Alltricks
Alltricks is a company based in Maurepas (France) founded in 2008 was acquired by Decathlon in September 2019.. Alltricks has raised $14.08 million across 3 funding rounds from investors including Decathlon, Sanofi and Partech Partners. Alltricks has completed 1 acquisition, including Troc-Velo. Alltricks operates in a competitive market with competitors including Colizey, Signa Sports United, Snowleader, Hardloop and i-Run, among others.
- Headquarter Maurepas, France
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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Software Development Team
11 people
Category Team
5 people
Leadership Team
5 people
Développeur Team
4 people
Responsable Team
4 people
Lead Team
3 people
Store Team
3 people
Human Resources and Administration
3 people
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Funding Insights of Alltricks
Alltricks has successfully raised a total of $14.08M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.44 million completed in July 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $8.4M
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First Round
First Round
(01 Jun 2014)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2017 | Amount | Series A - Alltricks | Valuation | Entrepreneur Venture , 123 Investment Managers |
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| Nov, 2016 | Amount | Series A - Alltricks | Valuation |
investors |
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| Jun, 2014 | Amount | Seed - Alltricks | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Alltricks
Alltricks has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Decathlon, Sanofi and Partech Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Private equity and venture capital investments are directed toward Europe.
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Founded Year | Domain | Location | |
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Venture capital is provided to global tech startups and scale-ups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Alltricks
Alltricks has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Troc-Velo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online platform for purchasing second-hand cycling equipment & apparel
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Alltricks
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alltricks Comparisons
Competitors of Alltricks
Alltricks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Colizey, Signa Sports United, Snowleader, Hardloop and i-Run, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
An online marketplace for diverse sportswear products is provided.
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| domain | founded_year | HQ Location |
Operates an e-commerce store for indoor and outdoor sports equipment.
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| domain | founded_year | HQ Location |
Online retailer of sports goods
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| domain | founded_year | HQ Location |
Online retailer of sports goods and adventure discovery platform
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| domain | founded_year | HQ Location |
Sportswear and apparel are provided via an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Alltricks
Frequently Asked Questions about Alltricks
When was Alltricks founded?
Alltricks was founded in 2008 and raised its 1st funding round 6 years after it was founded.
Where is Alltricks located?
Alltricks is headquartered in Maurepas, France. It is registered at Maurepas, Yvelines, France.
Is Alltricks a funded company?
Alltricks is a funded company, having raised a total of $14.08M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.52M, raised on Jun 01, 2014.
What does Alltricks do?
Alltricks was founded in 2008 in Maurepas, France, and is operated as an online retailer in the sports equipment sector. Bicycle accessories and running gear are primarily offered, with expansion from initial cycling focus. Operations are extended to 70 countries, including Germany, Spain, Italy, and Belgium. More than 500 brands are carried, alongside a portfolio of around 150,000 products as of November 2016.
Who are the top competitors of Alltricks?
Alltricks's top competitors include Colizey, Hardloop and Snowleader.
How many acquisitions has Alltricks made?
Alltricks has made 1 acquisition, including Troc-Velo.
Who are Alltricks's investors?
Alltricks has 5 investors. Key investors include Decathlon, Sanofi, Partech Partners, Entrepreneur Venture, and 123 Investment Managers.
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