About Snowleader
Snowleader is a Media & Entertainment company based in Allex (France) founded in 2008. Online retailer of sports goods. Snowleader has raised $14.44 million across 4 funding rounds from investors including Bpifrance, 123 Investment Managers and BNP Paribas Developpement. Its website snowleader.com draws about 2.4 million monthly visits. Its focus areas include Consumer, Sports Tech, E-Commerce and Multi Sports. Its competitors include Alltricks, Colizey and Hardloop; 3 of its 3 listed competitors have raised funding.
Company details
Snowleader was founded in 2008 in Alex, France, as an online retail platform focused on apparels and equipment for snow sports, trekking, and camping. Operations are centered on e-commerce with free home delivery and returns offered to customers across Europe. The domain snowleader.com is utilized for transactions. Funding of 2.65 million was secured in November 2015 to support expansion in the outdoor sports sector.
- Headquarters Allex, France
- SectorsMedia & Entertainment
- Website category Sports
- Emailβ’β’β’β’β’β’β’β’
- Website snowleader.com
- Social LinkedIn X Facebook
- Total Equity Funding$14.44M (USD)
in 4 rounds
- Latest Funding Round$11.02M (USD), Series B
Jan 2020
- InvestorsBpifrance
& 6 more
Funding Insights of Snowleader
Snowleader has successfully raised a total of $14.44M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $11.02 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.44M
- Total Rounds 4
- Last Round Series B β $11.02M
- First Round $766,000
(Nov 2012)
- Investors Count 7
All 4 funding rounds of Snowleader with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $11.02M | Series B | β | 123 Investment Managers, BNP Paribas Developpement | β |
| Nov 2019 | Series A | β | β | ||
| Nov 2015 | $2.65M | Series A | β | β | |
| Nov 2012 | $766,000 | Seed | β | β |
7 investors in total: 7 institutional.
Investors in Snowleader
Snowleader has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Bpifrance, 123 Investment Managers and BNP Paribas Developpement.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and venture capital investments are directed toward Europe. | 123-im.com | Paris, France | ||
Venture capital is provided to French companies by the firm. | bnpparibasdeveloppement.com | Paris, France | ||
| sofimac-im.com | ||||
Private equity investments are made in companies across diverse sectors. | turennecapital.com | Paris, France | ||
| expansinvest.fr | ||||
UI Investissement is engaged in private equity and investment services. | ui-investissement.com | |||
Corporate consultancy, advisory, and funding services are provided to businesses. | 2012 | bpifrance.com | Maisons Alfort, France |
Investor details for Snowleader
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- Investor portfolios
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People of Snowleader
19 people are tracked at Snowleader (2 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Thomas Rouault | CEO | Leadership |
Vincent Hauray | Directeur Des Achats/head Of Purchasing | Leadership |
Mathis Dumas | Ambassadeur | Team |
Silvia Carbonera Giani | Chef D’équipe Service Clients | Team |
Laetitia Mitault | Gestionnaire RH | Team |
Quentin Lestrehan | Directeur Administratif Et Financier | Team |
François Montuori | Rebloch'team Member | Team |
Antoine Cressier | Acheteur Softgoods | Team |
Baptiste Larzat-Pasturel | Chargé De Projets CRM | Team |
Nicolas Perret | Acheteur Softgoods | Team |
Diana Vilchis | International Service | Team |
Andréa Savoyet | Softgoods Business Unit Manager | Team |
Théo Orange | Softgoods Buyer Support | Team |
Léa Zamboni | Assistante Ressources Humaines | Team |
Jennifer Paris | Responsable BU Private Labels Snowleader | Team |
Laure Bottazzi | Responsable Service Client | Team |
Léo Montegani | Responsable Achat Materiel | Team |
Thibaut Poulet | Senior Buyer | Team |
Rémi Bernard-Granger | Assistant Achat Matériel | Team |
Complete people profiles for Snowleader
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Snowleader
3 dated milestones of Snowleader across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Snowleader is founded.
- Funding First funding round of $766K.
- Funding Latest funding round, Series B, of $11.0M.
Competitors of Snowleader
Snowleader has 3 listed competitors in our database, 3 of them funded. They include Alltricks, Colizey and Hardloop.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| alltricks.com | 2008 | Maurepas, France | $14.08M | Cycling and running gear is retailed online by Alltricks. | ||
| colizey.fr | 2018 | Versailles, France | $12.24M | An online marketplace for diverse sportswear products is provided. | ||
| hardloop.fr | 2014 | Paris, France | $3.79M | Online retailer of sports goods and adventure discovery platform |
Detailed competitors of Snowleader
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Snowleader
The website of Snowleader (snowleader.com) receives about 2.4M visits a month and ranks #28,070 among all websites worldwide, #878 in Sports.
- Monthly visits2.4M
▲ 56.7% vs previous month
- Unique visitors656.4K
per month
- Global rank#28,070
among all websites
- Category rank#878
Sports · Sports
- Bounce rate45%
- Pages per visit5.6
- Average visit4 min 10 sec
- DevicesDesktop 30% Β· Mobile 70%
Websites whose visitors overlap most with Snowleader. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| glisshop.com | 100% | 890.4K | #63,878 | View details | |
| ekosport.fr | 97% | #35,989 | View details | ||
alpiniste.fr | alpiniste.fr | 85% | #62,924 | β | |
| hardloop.fr | 85% | 602K | #83,309 | View details | |
| i-run.fr | 80% | 2.6M | #20,123 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Snowleader
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- 40 similar websites
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Related news about Snowleader
Complete news archive for Snowleader
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Frequently Asked Questions about Snowleader
Snowleader was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Snowleader is headquartered in Allex, France. It is registered at Allex, Auvergne-rhone-alpes, France.
Snowleader is a funded company, having raised a total of $14.44M across 4 funding rounds to date. The company's 1st funding round was a Seed of $766K, raised on Nov 2012.
Snowleader was founded in 2008 in Alex, France, as an online retail platform focused on apparels and equipment for snow sports, trekking, and camping. Operations are centered on e-commerce with free home delivery and returns offered to customers across Europe. The domain snowleader.com is utilized for transactions. Funding of 2.65 million was secured in November 2015 to support expansion in the outdoor sports sector.
Snowleader has 7 investors. Key investors include Bpifrance, 123 Investment Managers, BNP Paribas Developpement, Sofimac Investment Managers, and Turenne Groupe.
The website of Snowleader receives about 2.4 million visits a month and ranks #28,070 among all websites worldwide.

