About Berlei
Berlei is a Consumer company based in Sydney (Australia) founded in 1917. Berlei sells bras, underwear, hosiery, and sportswear via online platform. It operates on a D2C and B2C model. Its website berlei.com.au draws about 124 thousand monthly visits. Berlei offers products and services including Bras, Underwear, Hosiery, and Sportswear. Its focus areas include Apparel, Activewear, Sports Bras and Intimate Wear. Its competitors include Honey Birdette, The One Two and Full Embrace.
Company details
Berlei is an online retailer specializing in womens intimate apparel, including bras, underwear, hosiery, and sportswear. They provide a wide range of sizes and styles, with options for maternity and active wear. Based in Australia, they offer free shipping and returns nationwide, along with membership benefits like discounts. Customers can shop by size, style, and brand through their e-commerce site.
- Headquarters Sydney, Australia
- SectorsConsumer
- Website berlei.com.au
- Social Facebook
Products & Services of Berlei
Berlei offers a comprehensive portfolio of products and services, including Bras, Underwear, Hosiery, and Sportswear.
Women's bras in various styles for everyday and sports use
Range of women's underwear including briefs and bikinis
Tights, leggings, and socks for women
Active wear like sports bras and crops
Competitors of Berlei
Berlei has 3 listed competitors in our database. They include Honey Birdette, The One Two and Full Embrace.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| honeybirdette.com | 2006 | Sydney, Australia | Women's innerwear and nightwear are offered through stores and retailers. | |||
| theonetwo.com.au | 2015 | Sydney, Australia | Operates a direct-to-consumer brand specializing in bras and underwear. | |||
| fullembrace.com.au | 2016 | Logan, Australia | Internet-first brand of women's innerwear |
Detailed competitors of Berlei
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Berlei
The website of Berlei (berlei.com.au) receives about 124.3K visits a month.
- Monthly visits124.3K
▼ 8.1% vs previous month
Websites whose visitors overlap most with Berlei. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brasnthings.com | 100% | 1.4M | #30,668 | View details | |
| theverygoodbra.com | 64% | 21.4K | #1,035,642 | View details | |
| bhumi.com.au | 54% | 251.5K | #152,086 | View details |
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Frequently Asked Questions about Berlei
Berlei was founded in 1917.
Berlei is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Berlei is an online retailer specializing in womens intimate apparel, including bras, underwear, hosiery, and sportswear. They provide a wide range of sizes and styles, with options for maternity and active wear. Based in Australia, they offer free shipping and returns nationwide, along with membership benefits like discounts. Customers can shop by size, style, and brand through their e-commerce site.
Berlei's top competitors include Honey Birdette, Full Embrace and The One Two.
Berlei offers Bras, Underwear, Hosiery, and Sportswear.
The website of Berlei receives about 124 thousand visits a month.