About Honey Birdette
Honey Birdette is a Retail company based in Sydney (Australia) founded in 2006 by Eloise Monaghan, and was acquired by Plby Group in June 2021. Womens innerwear and nightwear are offered through stores and retailers. Its website honeybirdette.com draws about 1.1 million monthly visits. Honey Birdette offers products and services including Lingerie Sets, Bras, Adult Toys, and Bondage Accessories. Its focus areas include Consumer Goods, Apparel Brands, Inner Wear and Multi Category. Its legal entity is HONEY BIRDETTE (AUST.) PTY LTD. Its competitors include The One Two, The Very Good Bra and Berlei; 1 of its 3 listed competitors has raised funding.
Company details
Honey Birdette was established in 2006 in Sydney, Australia, as a brand focused on womens innerwear and nightwear. Products such as lingerie sets, bras, thongs, bodysuits, and robes are provided within this sector. Operations include sales via company-owned stores and partnerships with retailers, with an emphasis on online accessibility from the outset. The company maintains a presence in the apparel industry centered on intimate apparel.
- Headquarters Sydney, Australia
- Founders Eloise Monaghan
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website honeybirdette.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Plby Group (Jun 2021)
- Legal Name Honey Birdette (Aust.) Pty Ltd
- InvestorsPlby Group
& 1 more
- Acquired byPlby Group
(Jun 2021)
Products & Services of Honey Birdette
Honey Birdette offers a comprehensive portfolio of products and services, including Lingerie Sets, Bras, Adult Toys, and Bondage Accessories.
Collections of luxury lingerie for women
Various styles of supportive bras
Pleasure-enhancing toys and accessories
Items for intimate exploration
Apps and channels of Honey Birdette
its YouTube channel Honey Birdette has 27K subscribers and 30 videos.
Videos from Honey Birdette
The most watched videos on Honey Birdette's YouTube channel, Honey Birdette (27K subscribers). Click a video to play it here.
More on Honey Birdette.
Funding Insights of Honey Birdette
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Honey Birdette with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | Seed | – | BBRC Worldwide | – |
2 investors in total: 2 institutional.
Investors in Honey Birdette
Honey Birdette has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Plby Group and BBRC Worldwide.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
BBRC Worldwide is engaged in private investment and business growth. | 1991 | bbrcworld.com | Sydney, Australia | |
Skincare, beauty, and grooming services are provided globally. | 1953 | plbygroup.com | Los Angeles, United States |
Investor details for Honey Birdette
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Honey Birdette
5 people are tracked at Honey Birdette (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Eloise Monaghan | Founder & Managing Director | Leadership |
Kristy Byrne | Director - People Operations | Leadership |
Bronwyn Bateman | Payroll Operations Manager | Team |
Vesna Vujanov | Senior Lingerie Designer | Team |
Charlotte Greenwood | Senior Lingerie Designer | Team |
Complete people profiles for Honey Birdette
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Honey Birdette
3 dated milestones of Honey Birdette across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Honey Birdette is founded.
- Funding First funding round.
- Exit Acquired by Plby Group.
Competitors of Honey Birdette
Honey Birdette has 3 listed competitors in our database, 1 of them funded. They include The One Two, The Very Good Bra and Berlei.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theonetwo.com.au | 2015 | Sydney, Australia | Operates a direct-to-consumer brand specializing in bras and underwear. | |||
| theverygoodbra.com | 2018 | Sydney, Australia | $20,000 | Eco-friendly women's innerwear is provided by an internet-first brand. | ||
| berlei.com.au | 1917 | Sydney, Australia | Berlei sells bras, underwear, hosiery, and sportswear via online platform. |
Detailed competitors of Honey Birdette
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- Full competitor set
- Operating metrics
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Web traffic of Honey Birdette
The website of Honey Birdette (honeybirdette.com) receives about 1.1M visits a month and ranks #39,368 among all websites worldwide, #1,904 in Fashion and Apparel.
- Monthly visits1.1M
▲ 2% vs previous month
- Unique visitors491.3K
per month
- Global rank#39,368
among all websites
- Category rank#1,904
Lifestyle · Fashion and Apparel
- Bounce rate33%
- Pages per visit5.0
- Average visit2 min 29 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Honey Birdette. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fleurdumal.com | 100% | 608.3K | #56,962 | View details | |
| brasnthings.com | 99% | 1.4M | #30,668 | View details | |
| adoreme.com | 93% | 4M | #14,267 | View details | |
bluebella.us | bluebella.us | 92% | #155,298 | – | |
| fredericks.com | 89% | 712.2K | #37,023 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Honey Birdette
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- 40 similar websites
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Related news about Honey Birdette
Complete news archive for Honey Birdette
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Frequently Asked Questions about Honey Birdette
Honey Birdette was founded in 2006 and raised its 1st funding round 5 years after it was founded.
Honey Birdette is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Honey Birdette was established in 2006 in Sydney, Australia, as a brand focused on womens innerwear and nightwear. Products such as lingerie sets, bras, thongs, bodysuits, and robes are provided within this sector. Operations include sales via company-owned stores and partnerships with retailers, with an emphasis on online accessibility from the outset. The company maintains a presence in the apparel industry centered on intimate apparel.
Honey Birdette's top competitors include The Very Good Bra, The One Two and Berlei.
Honey Birdette offers Lingerie Sets, Bras, Adult Toys, and Bondage Accessories.
Honey Birdette has 2 investors. Key investors include Plby Group, and BBRC Worldwide.
Honey Birdette operates through Honey Birdette (Aust.) Pty Ltd.
Yes. Honey Birdette was acquired by Plby Group in June 2021.
The website of Honey Birdette receives about 1.1 million visits a month and ranks #39,368 among all websites worldwide.