About Fleur du Mal
Fleur du Mal is a Retail company based in New York (United States) founded in 2012. Internet first brand of lingeries. Fleur du Mal has raised $500 thousand across 1 funding round. The company has 39 employees. Its website fleurdumal.com draws about 608 thousand monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Inner Wear and Multi Category. Its competitors include ThirdLove, Adore Me and Skims; 3 of its 3 listed competitors have raised funding.
Company details
Fleur du Mal was founded in 2012 in New York, United States, as a brand in the lingerie sector. Operations are centered on direct-to-consumer sales via the domain fleurdumal.com. The focus is placed on online distribution of apparel items, with headquarters maintained in New York. No physical retail presence is emphasized, aligning with internet-first strategies in the fashion industry.
- Headquarters New York, United States
- Employees 39
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website fleurdumal.com
- Social LinkedIn X Facebook Instagram
- Legal Name Fleur Du Mal
- Total Equity Funding$500K (USD)
in 1 rounds
- Latest Funding Round$500K (USD), Seed
Jun 2012
- Employee Count39
Funding Insights of Fleur du Mal
Fleur du Mal has successfully raised a total of $500K through 1 strategic funding round. The most recent funding activity was a Seed round of $500 thousand completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 1
- Last Round Seed — $500,000
- First Round $500,000
(Jun 2012)
All 1 funding rounds of Fleur du Mal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $500,000 | Seed | – | – | – |
People of Fleur du Mal
8 people are tracked at Fleur du Mal (5 in leadership, 3 in team); the tracked headcount is 39.
| Name | Role | Group |
|---|---|---|
Edward Elkind, CMA | VP of Finance | Leadership |
Jennifer Zuccarini | Founder & CEO | Leadership |
Emily DeGrazia | Director of Ecomm Operations + Client Experience | Leadership |
Erin Teifer-Morino | Associate Director, E-commerce Merchandising & Email Marketing | Leadership |
Stephanie Cianci | Director Of Acquisition | Leadership |
Anna Elinsky | Retail Area Manager | Team |
Jennifer Dellisola | Visual Content Producer | Team |
Sophie Chernow | Social Media And Influencer Manager | Team |
Complete people profiles for Fleur du Mal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fleur du Mal
2 dated milestones of Fleur du Mal, from founding to its latest funding, stage changes and deals.
- Founded Fleur du Mal is founded.
- Funding First funding round of $500K.
Competitors of Fleur du Mal
Fleur du Mal has 3 listed competitors in our database, 3 of them funded. They include ThirdLove, Adore Me and Skims.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thirdlove.com | 2012 | San Francisco, United States | $98.6M | 146 | Internet-first brand of innerwear for women | |
| adoreme.com | 2011 | New York, United States | $11.5M | 167 | Women's intimates are provided through an internet-first, vertically integrated model. | |
| skims.com | 2019 | Culver, United States | $926M | 159 | Internet-first brand offers inner wears for men and woman |
Detailed competitors of Fleur du Mal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fleur du Mal
The website of Fleur du Mal (fleurdumal.com) receives about 608.3K visits a month and ranks #56,962 among all websites worldwide, #2,808 in Fashion and Apparel.
- Monthly visits608.3K
▼ 22.5% vs previous month
- Unique visitors366.6K
per month
- Global rank#56,962
among all websites
- Category rank#2,808
Lifestyle · Fashion and Apparel
- Bounce rate40%
- Pages per visit3.9
- Average visit1 min 59 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Fleur du Mal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adoreme.com | 100% | 4M | #14,267 | View details | |
bluebella.us | bluebella.us | 97% | #155,298 | – | |
| agentprovocateur.com | 94% | 780.3K | #47,477 | View details | |
forloveandlemons.com | forloveandlemons.com | 94% | #41,331 | – | |
| fredericks.com | 92% | 712.2K | #37,023 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fleur du Mal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Fleur du Mal (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Frequently Asked Questions about Fleur du Mal
Fleur du Mal was founded in 2012.
Fleur du Mal is headquartered in New York, United States. It is registered at New York, New York, United States.
Fleur du Mal is a funded company, having raised a total of $500K across 1 funding round to date. The company's 1st funding round was a Seed of $500K, raised on Jun 2012.
Fleur du Mal has 39 employees.
Fleur du Mal was founded in 2012 in New York, United States, as a brand in the lingerie sector. Operations are centered on direct-to-consumer sales via the domain fleurdumal.com. The focus is placed on online distribution of apparel items, with headquarters maintained in New York. No physical retail presence is emphasized, aligning with internet-first strategies in the fashion industry.
Fleur du Mal operates through Fleur Du Mal.
The website of Fleur du Mal receives about 608 thousand visits a month and ranks #56,962 among all websites worldwide.