Adore Me

New York, United States Founded: 2011 • Age: 15 yrs Acquired By Victoria
Womens intimates are provided through an internet-first, vertically integrated model.
Annual revenue - Latest available
Total funding $11.5M 6 rounds
Employees 167 Tracked headcount
Investors 7 Known backers
Products 1 Services tracked
Competitors - Brand Intelligence

About Adore Me

Adore Me is a company based in New York (United States) founded in 2011 by Morgan Hermand-Waiche was acquired by Victoria in November 2022. It operates as a Direct-to-Consumer (D2C). Adore Me has raised $11.5 million across 6 funding rounds from investors including Victoria's Secret, Upfront Ventures and Redhills Ventures. The company has 167 employees as of December 31, 2023. Adore Me has completed 1 acquisition, including Belabumbum. Adore Me offers products and services including Lingerie & Bras.

  • Headquarter New York, United States
  • Employees 167 as on 31 Dec, 2023
  • Founders Morgan Hermand-Waiche
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Adoreme, Inc.
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Retail → Consumer & Fashion Retail Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $11.5 M (USD)

    in 6 rounds

  • Latest Funding Round
    $8.5 M (USD), Series B

    Jan 22, 2013

  • Investors
  • Employee Count
    167

    as on Dec 31, 2023

  • Investments & Acquisitions
  • Acquired by
    Victoria

    (Nov 01, 2022)

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Products & Services of Adore Me

Adore Me offers a comprehensive portfolio of products and services, including Lingerie & Bras.

Product name locked
Category locked
Primary

Lingerie and bras are offered for various sizes.

People of Adore Me

Headcount 200-500
Employee Profiles 47
Employee Profiles
People
Collin Ciell
Senior Graphic Designer
People
Serghei Pleteniuc
Engineering Manager / Backend Engineer
People
Gary Bravard
Co-Founder & Chief Business Officer
People
Alexandru Giurgiu
Director Data And BI Engineering

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Funding Insights of Adore Me

Adore Me has successfully raised a total of $11.5M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $8.5 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Adore Me

Adore Me has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Victoria's Secret, Upfront Ventures and Redhills Ventures.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital funding is provided to early-stage companies.
Locked Locked Locked
Venture capital firm investing primarily in the US
Locked Locked Locked
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds.
Locked Locked Locked
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Investor details for Adore Me

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  • Investor domains
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Investments & Acquisitions by Adore Me

Adore Me has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Belabumbum.

Investments
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Investment portfolio details for Adore Me

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Maternity apparel for women is offered through an internet-first brand.
Locked Locked 2001 Locked
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Complete acquisition details for Adore Me

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Financial Statements - Adore Me

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Detailed financials for Adore Me

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Adore Me Comparisons

Adore Me Primary company
Description
Women's intimates are provided through an internet-first, ve...
Location
New York, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
167
As of 2023
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Peer comparison for Adore Me

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  • Headcount comparison
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Competitors of Adore Me

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Detailed competitors of Adore Me

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Latest news on Adore Me

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Frequently Asked Questions about Adore Me

Adore Me was founded in 2011.

Adore Me is headquartered in New York, United States. It is registered at New York, New York, United States.

Morgan Hermand-Waiche is the current CEO of Adore Me. They have also founded this company.

Adore Me is a funded company, having raised a total of $11.5M across 6 funding rounds to date.

As of Dec 31, 2023, the latest employee count at Adore Me is 167.

Lingerie and bras are provided by Adore Me for various sizes and styles. The company focuses on the retail sector, offering apparel solutions directly to consumers through an online platform.

Adore Me offers Lingerie & Bras.

Adore Me has made 1 acquisition, including Belabumbum.

Adore Me has 7 investors. Key investors include Victoria's Secret, Upfront Ventures, Redhills Ventures, White Star Capital, and Jaina Capital.

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