About Adore Me
Adore Me is a company based in New York (United States) founded in 2011 by Morgan Hermand-Waiche was acquired by Victoria in November 2022. It operates as a Direct-to-Consumer (D2C). Adore Me has raised $11.5 million across 6 funding rounds from investors including Victoria's Secret, Upfront Ventures and Redhills Ventures. The company has 167 employees as of December 31, 2023. Adore Me has completed 1 acquisition, including Belabumbum. Adore Me offers products and services including Lingerie & Bras.
- Headquarter New York, United States
- Employees 167 as on 31 Dec, 2023
- Founders Morgan Hermand-Waiche
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Adoreme, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$11.5 M (USD)
in 6 rounds
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Latest Funding Round
$8.5 M (USD), Series B
Jan 22, 2013
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Investors
Victoria's Secret
& 6 more
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Employee Count
167
as on Dec 31, 2023
- Investments & Acquisitions
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Acquired by
Victoria
(Nov 01, 2022)
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Products & Services of Adore Me
Adore Me offers a comprehensive portfolio of products and services, including Lingerie & Bras. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Lingerie and bras are offered for various sizes.
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Funding Insights of Adore Me
Adore Me has successfully raised a total of $11.5M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $8.5 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $8.5M
- First Round First Round
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2013 | Amount | Series B - Adore Me | Valuation | Upfront Ventures , Redhills Ventures |
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| Jan, 2013 | Amount | Series A - Adore Me | Valuation |
investors |
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| May, 2012 | Amount | Series A - Adore Me | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adore Me
Adore Me has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Victoria's Secret, Upfront Ventures and Redhills Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital funding is provided to early-stage companies.
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Founded Year | Domain | Location | |
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Venture capital firm investing primarily in the US
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Founded Year | Domain | Location | |
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A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adore Me
Adore Me has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Belabumbum. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Maternity apparel for women is offered through an internet-first brand.
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2001 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Adore Me
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adore Me Comparisons
Competitors of Adore Me
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adore Me
Frequently Asked Questions about Adore Me
When was Adore Me founded?
Adore Me was founded in 2011.
Where is Adore Me located?
Adore Me is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Adore Me?
Morgan Hermand-Waiche is the current CEO of Adore Me. They have also founded this company.
Is Adore Me a funded company?
Adore Me is a funded company, having raised a total of $11.5M across 6 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jun 01, 2011.
How many employees does Adore Me have?
As of Dec 31, 2023, the latest employee count at Adore Me is 167.
What does Adore Me do?
Lingerie and bras are provided by Adore Me for various sizes and styles. The company focuses on the retail sector, offering apparel solutions directly to consumers through an online platform.
What products or services does Adore Me offer?
Adore Me offers Lingerie & Bras.
How many acquisitions has Adore Me made?
Adore Me has made 1 acquisition, including Belabumbum.
Who are Adore Me's investors?
Adore Me has 7 investors. Key investors include Victoria's Secret, Upfront Ventures, Redhills Ventures, White Star Capital, and Jaina Capital.
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