About Adore Me
Adore Me is a Retail company based in New York (United States) founded in 2011 by Morgan Hermand-Waiche, and was acquired by Victoria in November 2022. Womens intimates are provided through an internet-first, vertically integrated model. It operates on a Direct-to-Consumer (D2C) model. Adore Me has raised $11.5 million across 6 funding rounds from investors including Victoria's Secret, Upfront Ventures and Redhills Ventures. The company has 167 employees. Adore Me has completed 1 acquisition, including Belabumbum. Its chief executive, as recorded, is Morgan Hermand-Waiche. Its website adoreme.com draws about 4 million monthly visits. Adore Me offers products and services including Lingerie & Bras. Its focus areas include Apparel and Lingerie. Its legal entity is ADOREME, INC.
Company details
Lingerie and bras are provided by Adore Me for various sizes and styles. The company focuses on the retail sector, offering apparel solutions directly to consumers through an online platform.
- Headquarters New York, United States
- Employees 167
- Founders Morgan Hermand-Waiche
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website adoreme.com
- Social LinkedIn X Facebook
- Acquired by Victoria (Nov 2022)
- Legal Name Adoreme, Inc.
- Total Equity Funding$11.5M (USD)
in 6 rounds
- Latest Funding Round$8.5M (USD), Series B
Jan 2013
- InvestorsVictoria's Secret
& 6 more
- Employee Count167
- Investments & Acquisitions
- Acquired byVictoria
(Nov 2022)
Products & Services of Adore Me
Adore Me offers a comprehensive portfolio of products and services, including Lingerie & Bras.
Lingerie and bras are offered for various sizes.
Funding Insights of Adore Me
Adore Me has successfully raised a total of $11.5M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $8.5 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.5M
- Total Rounds 6
- Last Round Series B — $8.5M
- Investors Count 6
All 6 funding rounds of Adore Me with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $8.5M | Series B | – | Upfront Ventures, Redhills Ventures | – |
| Jan 2013 | Series A | – | – | ||
| May 2012 | $2.5M | Series A | – | – | |
| May 2012 | $497,000 | Seed | – | – | – |
| Jan 2012 | Seed | – | – | ||
| Jun 2011 | Angel Round | – | – |
7 investors in total: 5 institutional and 2 angel.
Investors in Adore Me
Adore Me has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Victoria's Secret, Upfront Ventures and Redhills Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Venture capital firm investing primarily in the US | redhillsventures.com | Las Vegas, United States | ||
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds. | whitestarcapital.com | |||
Tech-focused VC firm investing in geographies such as France & the UK | jaina.fr | Paris, France | ||
Victoria's Secret is recognized for lingerie and apparel retail. | 1977 | victoriassecret.com | Reynoldsburg, United States | |
FG Fabrice Grinda | French entrepreneur, angel investor, co-founder of OLX, active in Indian startups | unknown_bdfdd84affbe4a84a | ||
JM Jose Marin | unknown_8534cfebcc514a05a |
Investor details for Adore Me
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People of Adore Me
48 people are tracked at Adore Me (23 in leadership, 25 in team); the tracked headcount is 167.
| Name | Role | Group |
|---|---|---|
Morgan Hermand-Waiche | Founder & CEO | Leadership |
Gary Bravard | Co-Founder & Chief Business Officer | Leadership |
Alexandru Giurgiu | Director Data And BI Engineering | Leadership |
Georgiana Bleotu | People Operations & Finance Director | Leadership |
Michelle H. | Head Of Payroll & HR Operations | Leadership |
Josette Kimbrell | Director Of Seasonal Product Design | Leadership |
Helen Mears | Chief Design Officer | Leadership |
Bogdan Lucaciu | CTO | Leadership |
Gabriel Croitoru | Senior Vice President Of Engineering | Leadership |
Chloé Chanudet | CMO | Leadership |
Morgan Hermand | Founder & CEO | Leadership |
Alix Coucardon | Chief Marketing Officer | Leadership |
Eugen Neiculescu | Chief Experience Officer | Leadership |
Nicolas Gand | VP, Production | Leadership |
Blake Nolan | Chief Financial Officer | Leadership |
Kathryn Rambo | Design Director | Leadership |
Arianna Levin | VP Of Design | Leadership |
Ana-Maria Popa | Romania Head Of Payroll & HR Operations | Leadership |
Evan Maines | VP Of Customer Acquisition And Media Buying | Leadership |
Andrei Gigirtu | VP, Software Incubation | Leadership |
28 more people are available in the full profile.
Complete people profiles for Adore Me
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Investments & Acquisitions by Adore Me
Adore Me has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Belabumbum.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Maternity apparel for women is offered through an internet-first brand. | belabumbum.com | Silver Spring, United States | 2001 | Feb 2019 | •••• |
Complete acquisition details for Adore Me
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Timeline of Adore Me
5 dated milestones of Adore Me across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Adore Me is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $8.5M.
- Acquisition Acquires Belabumbum.
- Exit Acquired by Victoria.
Web traffic of Adore Me
The website of Adore Me (adoreme.com) receives about 4M visits a month and ranks #14,267 among all websites worldwide, #638 in Fashion and Apparel.
- Monthly visits4M
▲ 43.6% vs previous month
- Unique visitors1.4M
per month
- Global rank#14,267
among all websites
- Category rank#638
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit6.8
- Average visit3 min 10 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Adore Me. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| victoriassecret.com | 100% | 33.4M | #590 | View details | |
| fredericks.com | 98% | 712.2K | #37,023 | View details | |
| fleurdumal.com | 94% | 608.3K | #56,962 | View details | |
| barenecessities.com | 93% | 1.3M | #31,763 | View details | |
bluebella.us | bluebella.us | 92% | #155,298 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Adore Me
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Adore Me (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Adore Me
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Frequently Asked Questions about Adore Me
Adore Me was founded in 2011.
Adore Me is headquartered in New York, United States. It is registered at New York, New York, United States.
Morgan Hermand-Waiche is the CEO of Adore Me, as recorded in our data. They have also founded this company.
Adore Me is a funded company, having raised a total of $11.5M across 6 funding rounds to date.
Adore Me has 167 employees.
Lingerie and bras are provided by Adore Me for various sizes and styles. The company focuses on the retail sector, offering apparel solutions directly to consumers through an online platform.
Adore Me offers Lingerie & Bras.
Adore Me has made 1 acquisition, including Belabumbum.
Adore Me has 7 investors. Key investors include Victoria's Secret, Upfront Ventures, Redhills Ventures, White Star Capital, and Jaina Capital.
Adore Me operates through Adoreme, Inc..
Yes. Adore Me was acquired by Victoria in November 2022.
The website of Adore Me receives about 4 million visits a month and ranks #14,267 among all websites worldwide.