About Belabumbum
Belabumbum is a Retail company based in Silver Spring (United States) founded in 2001 by Heidi Rauch, and was acquired by Adore Me in February 2019. Maternity apparel for women is offered through an internet-first brand. Its focus areas include Consumer Goods, Apparel Brands, Maternity Wear and Internet First Brand. Its competitors include Destination Maternity, BUMPSUIT and Motherhood Maternity.
Company details
Belabumbum was founded in 2001 by Heidi Rauch and is headquartered in Silver Spring, United States. Operations focus on the apparel sector, specifically maternity wear for women, with sales conducted primarily online. Products are designed and distributed as an e-commerce brand targeting expectant and new mothers. The company maintains a presence in the direct-to-consumer market without physical retail outlets.
- Headquarters Silver Spring, United States
- Founders Heidi Rauch
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website belabumbum.com
- Social LinkedIn X Facebook
- Acquired by Adore Me (Feb 2019)
Investors in Belabumbum
Belabumbum has secured backing from 1 investor. Prominent investors backing the company include Adore Me.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Women's intimates are provided through an internet-first, vertically integrated model. | 2011 | adoreme.com | New York, United States |
Investor details for Belabumbum
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- Round participation
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People of Belabumbum
1 people are tracked at Belabumbum (1 in leadership).
| Name | Role | Group |
|---|---|---|
Heidi Rauch | Founder | Leadership |
Complete people profiles for Belabumbum
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- Team structure
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Timeline of Belabumbum
2 dated milestones of Belabumbum across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Belabumbum is founded.
- Exit Acquired by Adore Me.
Competitors of Belabumbum
Belabumbum has 3 listed competitors in our database. They include Destination Maternity, BUMPSUIT and Motherhood Maternity.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| destinationmaternity.com | 1982 | Philadelphia, United States | Internet first brand offering maternity wear apparel for women and baby toiletries products | |||
| bumpsuit.co | 2020 | New York, United States | Online retailer of maternity wear, baby carriers, and accessories for parents. | |||
| motherhood.com | 1977 | Philadelphia, United States | Internet first brand offering maternity wear apparel for women |
Detailed competitors of Belabumbum
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Belabumbum
Websites that share an audience with Belabumbum (belabumbum.com).
Websites whose visitors overlap most with Belabumbum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
you-lingerie.com | you-lingerie.com | 100% | – | ||
curvesandlace.com | curvesandlace.com | 96% | – | ||
sophiared.com | sophiared.com | 96% | – | ||
bras-galore.com | bras-galore.com | 96% | #9,968,111 | – | |
missdiscreet.com | missdiscreet.com | 96% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Belabumbum
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Belabumbum (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Frequently Asked Questions about Belabumbum
Belabumbum was founded in 2001.
Belabumbum is headquartered in Silver Spring, United States. It is registered at Silver Spring, Maryland, United States.
Belabumbum was founded in 2001 by Heidi Rauch and is headquartered in Silver Spring, United States. Operations focus on the apparel sector, specifically maternity wear for women, with sales conducted primarily online. Products are designed and distributed as an e-commerce brand targeting expectant and new mothers. The company maintains a presence in the direct-to-consumer market without physical retail outlets.
Belabumbum's top competitors include Destination Maternity, Motherhood Maternity and BUMPSUIT.
Belabumbum has 1 investor. Key investors include Adore Me.
Yes. Belabumbum was acquired by Adore Me in February 2019.