About betFIRST
betFIRST is a company based in Etterbeek (Belgium) founded in 2011, and was acquired by Betsson Group in June 2023. Online casino gaming services are provided through a Belgian platform. The company has 9 employees. Its chief executive, as recorded, is Alexis Murphy. Its website betfirst.be draws about 141 thousand monthly visits.
Company details
betFIRST was established in 2011 and is headquartered in Etterbeek, Belgium. Operations focus on the online gambling sector, where digital casino games and betting options are offered via the domain betfirst.be. Services include various gaming experiences accessible to users in regulated markets. Leadership is provided by CEO Alexis Murphy, with activities centered on European online entertainment provisions.
- Headquarters Etterbeek, Belgium
- Employees 9
- Stage Acquired
- Website category Gambling
- Website betfirst.be
- Social LinkedIn X
- Acquired by Betsson Group (Jun 2023)
- Annual Revenue$45.97 M (USD)-5as on Dec 31, 2022
- Net Profit$4.9 M (USD)30as on Dec 31, 2022
- EBITDA$7.74 M (USD)56as on Dec 31, 2022
- Investors
- Employee Count9
- Acquired byBetsson Group
(Jun 2023)
Investors in betFIRST
betFIRST has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Betsson Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online platform providing gambling and betting game development solutions | 1963 | betssonab.com | Stockholm, Sweden |
Investor details for betFIRST
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People of betFIRST
19 people are tracked at betFIRST (9 in leadership, 10 in team); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Alexis Murphy | CEO | Leadership |
Timothy Mastelinck | Chief Commercial Officer (cco) | Leadership |
Philip Wilson | Chief Operations Officer | Leadership |
Julien Roux | Chief Product Officer | Leadership |
Laurent Verbeck | Head Of Digital Marketing | Leadership |
Claire Mifsud | Human Resources Director | Leadership |
Frederik de Pauw | Head Of Retail | Leadership |
Andrew Cauchi | Head Of Finance | Leadership |
Cecile J. Thiry | Chief Legal And Compliance Officer | Leadership |
Dominic Lipscombe | Software Engineer | Team |
Germain Monseux | Digital Leader | Team |
Deneyer Rudi | Support Manager | Team |
Rhianna Binns | Games Delivery Manager | Team |
Laëtitia Costemale | Data Analyst | Team |
Emma Venables | Lead Creative Designer | Team |
Maria Fernanda Ramirez | Graphic Designer | Team |
Michael Wiatko | Manager | Team |
Kimberly Mizzi | Finance Manager | Team |
Baptiste Baccan | Product Manager | Team |
Complete people profiles for betFIRST
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of betFIRST
2 dated milestones of betFIRST across 12 years, from founding to its latest funding, stage changes and deals.
- Founded betFIRST is founded.
- Exit Acquired by Betsson Group.
Web traffic of betFIRST
The website of betFIRST (betfirst.be) receives about 141K visits a month and ranks #286,396 among all websites worldwide, #5,373 in Gambling.
- Monthly visits141K
▲ 11% vs previous month
- Unique visitors38.3K
per month
- Global rank#286,396
among all websites
- Category rank#5,373
Gambling · Gambling
- Bounce rate48%
- Pages per visit3.6
- Average visit3 min 36 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with betFIRST. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
betfirstcasino.be | betfirstcasino.be | 100% | #198,545 | – | |
napoleonsports.be | napoleonsports.be | 70% | #55,197 | – | |
circus-sport.be | circus-sport.be | 68% | #333,694 | – | |
| napoleongames.be | 64% | 324.5K | #205,246 | View details | |
goldenpalacesports.be | goldenpalacesports.be | 64% | #465,300 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for betFIRST
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about betFIRST
betFIRST was founded in 2011.
betFIRST is headquartered in Etterbeek, Belgium. It is registered at Etterbeek, Brussels-capital Region, Belgium.
Alexis Murphy is the CEO of betFIRST, as recorded in our data.
betFIRST has 9 employees.
Annual revenue of betFIRST is $45.97M as on Dec 31, 2022.
betFIRST was established in 2011 and is headquartered in Etterbeek, Belgium. Operations focus on the online gambling sector, where digital casino games and betting options are offered via the domain betfirst.be. Services include various gaming experiences accessible to users in regulated markets. Leadership is provided by CEO Alexis Murphy, with activities centered on European online entertainment provisions.
betFIRST has 1 investor. Key investors include Betsson Group.
Yes. betFIRST was acquired by Betsson Group in June 2023.
The website of betFIRST receives about 141 thousand visits a month and ranks #286,396 among all websites worldwide.