About Betsson Group
Betsson Group is a publicly listed company based in Stockholm (Sweden) founded in 1963. It operates in the Media & Entertainment and Consumer sectors. The company has 2,660 employees. Betsson Group has completed 9 acquisitions, including ColBet, Gaming Innovation Group and Inkabet. Its website betssonab.com draws about 44 thousand monthly visits. Betsson Group offers products and services including Online Gaming Platform and Betting Services. Its focus areas include Sports Tech, Sports Betting, Betting Platforms and Multi Sports. Its legal entity is BETSSON PAYMENTS ApS.
Company details
Online platform providing gambling and betting game development solutions. It develops and operates multiple online gambling sites that offer casinos, sportsbooks, poker, scratchcards, bingo, and other games.
- Headquarters Stockholm, Sweden
- Employees 2,660
- Stage Public
- SectorsMedia & EntertainmentConsumer
- Website betssonab.com
- Social LinkedIn X Facebook YouTube
- Legal Name Betsson Ab Class B
- Annual Revenue$1.44 B (USD)4.69as on Dec 31, 2025
- Net Profit$212.82 M (USD)-5.3as on Dec 31, 2025
- EBITDA$340.94 M (USD)-4.79as on Dec 31, 2025
- Latest Funding Round$103.03M (USD), Debt – Conventional
Sep 2019
- Employee Count2,660
- Investments & AcquisitionsColBet
& 8 more
Products & Services of Betsson Group
Betsson Group offers a comprehensive portfolio of products and services, including Online Gaming Platform and Betting Services.
Platform for online betting and gaming experiences for users.
Services offering wagering and gaming options worldwide.
Apps and channels of Betsson Group
its YouTube channel Betsson Group has 6.49K subscribers and 30 videos.
Videos from Betsson Group
The most watched videos on Betsson Group's YouTube channel, Betsson Group (6.49K subscribers). Click a video to play it here.
More on Betsson Group.
Funding Insights of Betsson Group
- Total Rounds 1
- Last Round Debt – Conventional — $103.03M
- First Round $103.03M
(Sep 2019)
All 1 funding rounds of Betsson Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $103.03M | Debt – Conventional | – | – | – |
People of Betsson Group
13 people are tracked at Betsson Group (8 in leadership, 5 in board & advisors); the tracked headcount is 2,660.
| Name | Role | Group |
|---|---|---|
Pontus Lindwall | President & CEO | Leadership |
Amandus Jabin | Vice President Global Tax | Leadership |
Martin Öhman | CFO | Leadership |
Fredric Lundén | Vice President Governance, Risk & Compliance | Leadership |
Triin Toomemets-Krasnitski | Vice President Legal | Leadership |
Roland Glasfors | Vice President, Communications & Investor Relations | Leadership |
Lina Rollby Claesson | VP Governance, Risk & Compliance | Leadership |
Hakan Jerner | Commercial Director Global Marketing | Leadership |
Johan Lundberg | Chairman | Board & advisors |
Peter Hamberg | Board Member | Board & advisors |
Eva De Falck | Board Member | Board & advisors |
Louise Nylén | Board Member | Board & advisors |
Eva Leach | Board member | Board & advisors |
Complete people profiles for Betsson Group
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- Full employee list
- Team structure
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IPO & Listings of Betsson Group
Betsson Group is a publicly listed company on the OMXSTO with ticker symbol BETS_B in Sweden, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date14 May 2021
- Listed onLSE: 0A37
- Listed entityBetsson AB Class B
- Exchange sectorConsumer services
- ISINSE0022726485
- Share price93.30 SEK (+0.48% on the day) · 2026-10-14
- Market capitalisation12,511,756,504.00 SEK
- Price to earnings8.8
- EPS (diluted, trailing year)10.65 SEK
- Dividend yield7.75%
- Volume (last session)88,118
Financials of Betsson Group
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 13.25B SEK | 1.96B SEK | 3.14B SEK |
| 2024 | 12.66B SEK | 2.07B SEK | 3.30B SEK |
| 2023 | 10.88B SEK | 2.03B SEK | 3.06B SEK |
| 2022 | 8.27B SEK | 1.27B SEK | 1.85B SEK |
| 2021 | 6.67B SEK | 1.08B SEK | 1.56B SEK |
Detailed financial statements for Betsson Group
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Betsson Group
Betsson Group has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include ColBet, Gaming Innovation Group and Inkabet.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online casino gaming services are provided through a Belgian platform. | betfirst.be | Etterbeek, Belgium | 2011 | Jun 2023 | $129.78M | |
Sports services are provided by KickerTech Malta to athletic clients. | kickertechmalta.tcc.mode | 2022 | Oct 2022 | •••• | ||
AI-based betting tips and strategies for soccer are provided. | kickertech.com | Ta Xbiex, Malta | 2021 | Oct 2022 | $13.88M | |
Multi-category gambling games are provided via an online platform. | inkabet.pe | Lima, Peru | 0 | Aug 2021 | $25M | |
Multi-category sports betting is facilitated via an online gambling platform. | colbet.co | Bogota, Colombia | 2016 | Jul 2020 | •••• | |
Cloud-based iGaming and marketing solutions for gambling operators are provided. | gig.com | Saint Julian, Malta | 2008 | Feb 2020 | $33.62M | |
A betting platform for equestrian sports events is developed. | suaposta.com.br | Porto Alegre, Brazil | 2006 | Dec 2019 | •••• | |
Casino games are provided online by Premier Casino platform. | premiercasino.es | Spain | 0 | Mar 2017 | $3.16M | |
Online horse racing betting and live streaming services are provided. | racebets.com | Saint Julian, Malta | 2005 | Dec 2016 | $36.54M |
Complete acquisition details for Betsson Group
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Betsson Group
12 dated milestones of Betsson Group across 60 years, from founding to its latest funding, stage changes and deals.
- Founded Betsson Group is founded.
- Acquisition Acquires RaceBets.
- Acquisition Acquires Premier Casino.
- Funding First funding round of $103.0M.
- Acquisition Acquires Suaposta.
- Acquisition Acquires Gaming Innovation Group.
- Acquisition Acquires ColBet.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Inkabet.
- Acquisition Acquires KickerTech Malta.
- Acquisition Acquires Kickertech.
- Acquisition Acquires betFIRST.
Web traffic of Betsson Group
The website of Betsson Group (betssonab.com) receives about 44.3K visits a month.
- Monthly visits44.3K
▲ 45% vs previous month
Websites whose visitors overlap most with Betsson Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| betssongroup.com | 100% | #514,784 | View details | ||
| igamingbusiness.com | 94% | 236.3K | #250,664 | View details | |
poker.betsson.com | poker.betsson.com | 76% | – | ||
betssonbusiness.com | betssonbusiness.com | 72% | – | ||
| sbcnews.co.uk | 56% | 83.3K | #532,244 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Betsson Group
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- 7 similar websites
- Audience overlap
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Related news about Betsson Group
Complete news archive for Betsson Group
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Frequently Asked Questions about Betsson Group
Betsson Group was founded in 1963 and raised its 1st funding round 56 years after it was founded.
Betsson Group is headquartered in Stockholm, Sweden.
Betsson Group has 2,660 employees.
Annual revenue of Betsson Group is $1.44B as on Dec 31, 2025.
Online platform providing gambling and betting game development solutions. It develops and operates multiple online gambling sites that offer casinos, sportsbooks, poker, scratchcards, bingo, and other games.
Betsson Group offers Online Gaming Platform and Betting Services.
Yes, Betsson Group is publicly traded on OMXSTO under the ticker symbol BETS_B.
Betsson Group has made 9 acquisitions, including ColBet, Gaming Innovation Group, and Inkabet.
Betsson Group operates through Betsson Payments Aps.