About Better Bathrooms
Better Bathrooms is a Consumer company based in Wigan (United Kingdom) founded in 2001, and was acquired by Buy it Direct in March 2019. Bathroom products are retailed independently across the UK. Better Bathrooms has raised $15.29 million across 1 funding round from investors including Buy it Direct, Roxor Group and BGF. Better Bathrooms was last valued at $50.86 million in July 2013. Its website betterbathrooms.com draws about 603 thousand monthly visits. Better Bathrooms offers products and services including Vanity Units, Baths, Shower Enclosures, Toilets, and Basins. Its focus areas include Retail, Home Improvements, B2C Commerce and Hardware Supplies. Its legal entity is BetterBathrooms (UK) Limited. Its competitors include WorldStores, VictoriaPlum.com and Easy Bathrooms; 2 of its 3 listed competitors have raised funding.
Company details
Better Bathrooms was founded in 2001 as an independent multi-channel retailer in the UK bathroom sector. Operations include physical stores in Wigan, Warrington, and Manchester, where products can be examined before purchase. A range of bathroom items, such as suites, furniture, showers, baths, tiles, and taps, is provided through both in-store and online channels, serving customers throughout the United Kingdom.
- Headquarters Wigan, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Website betterbathrooms.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Buy it Direct (Mar 2019)
- Legal Name Betterbathrooms (Uk) Limited
- Total Equity Funding$15.29M (USD)
in 1 rounds
- Latest Funding Round$15.29M (USD), Series A
Jul 2013
- InvestorsBuy it Direct
& 3 more
- Acquired by
Products & Services of Better Bathrooms
Better Bathrooms offers a comprehensive portfolio of products and services, including Vanity Units, Baths, Shower Enclosures, Toilets, and Basins.
Storage units for bathroom vanities in various styles.
Freestanding and built-in baths for home use.
Enclosures and trays for bathroom showers.
Modern and traditional toilets with various features.
Wall-hung and pedestal basins for sinks.
Apps and channels of Better Bathrooms
its YouTube channel BetterBathrooms has 719 subscribers and 30 videos.
Videos from Better Bathrooms
The most watched videos on Better Bathrooms's YouTube channel, BetterBathrooms (719 subscribers). Click a video to play it here.
More on BetterBathrooms.
Funding Insights of Better Bathrooms
Better Bathrooms has successfully raised a total of $15.29M through 1 strategic funding round. The most recent funding activity was a Series A round of $15.29 million completed in July 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.29M
- Total Rounds 1
- Last Round Series A — $15.29M
- First Round $15.29M
(Jul 2013)
- Investors Count 2
All 1 funding rounds of Better Bathrooms with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2013 | $15.29M | Series A | $50.86M | BGF |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2013 | $50.86M | •••••••• |
Last known valuation $50.86M (Jul 2013). 4 investors in total: 3 institutional and 1 angel.
Investors in Better Bathrooms
Better Bathrooms has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Buy it Direct, Roxor Group and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
PG Paul Gilbert | unknown_dc38273c436040c1a | |||
Electrical appliances, furniture, and lifestyle products are retailed through stores. | 1999 | buyitdirect.co.uk | Huddersfield, United Kingdom | |
Manufacturer of bathroom furniture | 1982 | roxorgroup.com | Halifax, United Kingdom |
Investor details for Better Bathrooms
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Timeline of Better Bathrooms
5 dated milestones of Better Bathrooms across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Better Bathrooms is founded.
- Funding First funding round of $15.3M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Roxor Group.
- Exit Acquired by Buy it Direct.
Competitors of Better Bathrooms
Better Bathrooms has 3 listed competitors in our database, 2 of them funded. They include WorldStores, VictoriaPlum.com and Easy Bathrooms.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| worldstores.co.uk | 2008 | Twickenham, United Kingdom | $73.93M | 355 | Home and garden products are retailed online by WorldStores. | |
| victoriaplum.com | 2001 | Hessle, United Kingdom | 403 | Bathroom products are retailed online by VictoriaPlum.com. | ||
| easybathrooms.com | 2009 | Birstall, United Kingdom | $135,418 | 519 | Bathroom suites, taps, toilets, and shower enclosures are supplied. |
Detailed competitors of Better Bathrooms
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- Full competitor set
- Operating metrics
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Web traffic of Better Bathrooms
The website of Better Bathrooms (betterbathrooms.com) receives about 602.8K visits a month and ranks #105,462 among all websites worldwide, #1,355 in Home and Garden.
- Monthly visits602.8K
▲ 50.5% vs previous month
- Unique visitors163.7K
per month
- Global rank#105,462
among all websites
- Category rank#1,355
Home and Garden · Home and Garden
- Bounce rate57%
- Pages per visit3.7
- Average visit2 min 48 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Better Bathrooms. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| plumbworld.co.uk | 100% | 1.2M | #41,365 | View details | |
| bigbathroomshop.co.uk | 91% | #141,493 | View details | ||
| victorianplumbing.co.uk | 87% | #10,145 | View details | ||
drench.co.uk | drench.co.uk | 80% | #76,727 | – | |
| sanctuary-bathrooms.co.uk | 78% | 223.9K | #216,256 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Better Bathrooms
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Related news about Better Bathrooms
Complete news archive for Better Bathrooms
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Frequently Asked Questions about Better Bathrooms
Better Bathrooms was founded in 2001 and raised its 1st funding round 12 years after it was founded.
Better Bathrooms is headquartered in Wigan, United Kingdom. It is registered at Wigan, Greater Manchester, United Kingdom.
Better Bathrooms is a funded company, having raised a total of $15.29M across 1 funding round to date. The company's 1st funding round was a Series A of $15.29M, raised on Jul 2013.
Better Bathrooms was founded in 2001 as an independent multi-channel retailer in the UK bathroom sector. Operations include physical stores in Wigan, Warrington, and Manchester, where products can be examined before purchase. A range of bathroom items, such as suites, furniture, showers, baths, tiles, and taps, is provided through both in-store and online channels, serving customers throughout the United Kingdom.
Better Bathrooms's top competitors include VictoriaPlum.com, WorldStores and Easy Bathrooms.
Better Bathrooms offers Vanity Units, Baths, Shower Enclosures, Toilets, and Basins.
Better Bathrooms has 4 investors. Key investors include Buy it Direct, Roxor Group, BGF, and Paul Gilbert.
The valuation of Better Bathrooms is $50.86M as of Jul 2013.
Better Bathrooms operates through Betterbathrooms (Uk) Limited.
Yes. Better Bathrooms was acquired by Buy it Direct in March 2019.
The website of Better Bathrooms receives about 603 thousand visits a month and ranks #105,462 among all websites worldwide.