About Better Place Forests
Better Place Forests is a Media & Entertainment company based in San Francisco (United States) founded in 2015 by Brad Milne and Sandy Gibson. Forest burial and memorial services are provided to families. It operates in the Media & Entertainment and Business Services sectors. Better Place Forests has raised $27.8 million across 2 funding rounds. The company has 131 employees. Its chief executive, as recorded, is Adam Tibbs. Its website betterplaceforests.com draws about 20 thousand monthly visits. Its focus areas include Consumer, Religion Tech, Death Planning and Forest Burials. Its legal entity is BETTER PLACE FORESTS CO. Its competitors include Empathy, After and Eterneva; 3 of its 3 listed competitors have raised funding.
Company details
Better Place Forests was founded in 2015 in San Francisco, United States, operating in the memorial services sector. Forest burial options are offered, enabling families to establish memorials in selected woodlands, groves, or mountain areas. Services include browsing available sites, scheduling guided tours, and choosing trees with assistance from forest stewards. Operations focus on eco-conscious alternatives to traditional burials across designated natural locations.
- Headquarters San Francisco, United States
- Employees 131
- Founders Brad Milne, Sandy Gibson
- SectorsMedia & EntertainmentBusiness Services
- Email••••••••
- Phone•••• ••••
- Website betterplaceforests.com
- Social LinkedIn X Facebook
- Legal Name Better Place Forests Co.
- Total Equity Funding$27.8M (USD)
in 2 rounds
- Latest Funding Round$7.8M (USD), Series B
Aug 2023
- Employee Count131
Funding Insights of Better Place Forests
Better Place Forests has successfully raised a total of $27.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7.8 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.8M
- Total Rounds 2
- Last Round Series B — $7.8M
- First Round $20M
(Nov 2021)
All 2 funding rounds of Better Place Forests with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $7.8M | Series B | – | – | – |
| Nov 2021 | $20M | Series B | – | – | – |
People of Better Place Forests
17 people are tracked at Better Place Forests (14 in leadership, 3 in team); the tracked headcount is 131.
| Name | Role | Group |
|---|---|---|
Brad Milne | Co-Founder | Leadership |
Sandy Gibson | Co-Founder & Chief Innovation Officer | Leadership |
Adam Tibbs | CEO | Leadership |
Christopher Peak | VP, Real Estate & Development | Leadership |
Eleanor Hooker | VP, Marketing | Leadership |
Ineke van Waardenburg | Interim Executive Director | Leadership |
John Collins | CEO | Leadership |
Sarah Griswold-Hall | General Manager | Leadership |
Scott Roycroft | Head Of Real Estate | Leadership |
Sarah Gerace | Interim General Manager | Lake Arrowhead, CA | Leadership |
Lark Ryan | Director Of Branded Experience | Leadership |
Libby Friede | Director Of Marketing And Community | Leadership |
Arun Ramani | VP, Engineering | Leadership |
Navneet Goel | Head Of Software Operations | Leadership |
Kelly Julson | Marketing Manager | Team |
Kate Hasz | Contract Designer | Team |
Richi González | Sr. Software Engineer | Team |
Complete people profiles for Better Place Forests
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Better Place Forests
3 dated milestones of Better Place Forests across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Better Place Forests is founded.
- Funding First funding round of $20.0M.
- Funding Latest funding round, Series B, of $7.8M.
Competitors of Better Place Forests
Better Place Forests has 3 listed competitors in our database, 3 of them funded. They include Empathy, After and Eterneva.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| empathy.com | 2021 | New York, United States | $162M | Support for life's transitions is provided by Empathy. | ||
| after.com | 2020 | Mesa, United States | $15M | Cremation services are provided via an online platform. | ||
| eterneva.com | 2017 | Austin, United States | $19.91M | Personalized diamond jewelry is created from human and pet ashes. |
Detailed competitors of Better Place Forests
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Better Place Forests
The website of Better Place Forests (betterplaceforests.com) receives about 19.6K visits a month.
- Monthly visits19.6K
▼ 7.8% vs previous month
Websites whose visitors overlap most with Better Place Forests. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| earthfuneral.com | 100% | 490.3K | #129,770 | View details | |
| recompose.life | 84% | 22.8K | #1,092,145 | View details |
Top companies in Religion & Faith Platforms
3 companies that operate in the same segment as Better Place Forests (Religion & Faith Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based platform offering catholic prayers and meditation sessions | 2018 | Detroit, Michigan, United States | USD 157 M | |||
Support for life's transitions is provided by Empathy. | 2021 | New York, New York, United States | USD 162 M | |||
A community platform is operated for sharing thoughts and prayers. | 2016 | Santa Monica, California, United States | USD 16 M |
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Frequently Asked Questions about Better Place Forests
Better Place Forests was founded in 2015 and raised its 1st funding round 6 years after it was founded.
Better Place Forests is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Adam Tibbs is the CEO of Better Place Forests, as recorded in our data.
Better Place Forests is a funded company, having raised a total of $27.8M across 2 funding rounds to date. The company's 1st funding round was a Series B of $20M, raised on Nov 2021.
Better Place Forests has 131 employees.
Better Place Forests was founded in 2015 in San Francisco, United States, operating in the memorial services sector. Forest burial options are offered, enabling families to establish memorials in selected woodlands, groves, or mountain areas. Services include browsing available sites, scheduling guided tours, and choosing trees with assistance from forest stewards. Operations focus on eco-conscious alternatives to traditional burials across designated natural locations.
Better Place Forests operates through Better Place Forests Co..