About Empathy
Empathy is a company based in New York (United States) founded in 2021 by Yonatan Bergman and Ron Gura. It operates as a SaaS (Software-as-a-Service), and Managed Services. Empathy has raised $162 million across 4 funding rounds from investors including Citi, Sumitomo Corporation and MetLife. Empathy offers products and services including Loss Support and LifeVault. Empathy operates in a competitive market with competitors including Better Place Forests, After, Eterneva, Cake and Solace Cremation, among others.
- Headquarter New York, United States
- Founders Yonatan Bergman, Ron Gura
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Sectors
Media & EntertainmentBusiness Services
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Empathy Project Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$162 M (USD)
in 4 rounds
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Latest Funding Round
$72 M (USD), Series C
May 29, 2025
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Investors
Citi
& 28 more
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Employee Count
Employee Count
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Products & Services of Empathy
Empathy offers a comprehensive portfolio of products and services, including Loss Support and LifeVault. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Support for logistical and emotional realities of loss.
Tools for estate planning and document organization provided.
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Care Team
14 people
Software Development Team
11 people
Sales and Marketing
10 people
Leadership Team
8 people
Product Management Team
6 people
Senior Team
5 people
Human Resources and Administration
4 people
Creative and Marketing Team
3 people
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Funding Insights of Empathy
Empathy has successfully raised a total of $162M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $72 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $72.0M
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First Round
First Round
(06 Apr 2021)
- Investors Count 29
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2025 | Amount | Series C - Empathy | Valuation | Adams Street Partners | |
| Mar, 2024 | Amount | Series B - Empathy | Valuation | Index Ventures | |
| Sep, 2021 | Amount | Series A - Empathy | Valuation | Entree Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Empathy
Empathy has secured backing from 29 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Citi, Sumitomo Corporation and MetLife. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location | |
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Investment and transformation services for entrepreneurs in technology and finance sectors.
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Founded Year | Domain | Location | |
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Investments are directed toward pre-seed to Series C technology companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Empathy
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Empathy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Empathy Comparisons
Competitors of Empathy
Empathy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Better Place Forests, After, Eterneva, Cake and Solace Cremation, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Forest burial and memorial services are provided to families.
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| domain | founded_year | HQ Location |
Cremation services are provided via an online platform.
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| domain | founded_year | HQ Location |
Personalized diamond jewelry is created from human and pet ashes.
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| domain | founded_year | HQ Location |
Online platform that provides end of life planning
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| domain | founded_year | HQ Location |
Online platform for booking cremation services
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Empathy
Frequently Asked Questions about Empathy
When was Empathy founded?
Empathy was founded in 2021.
Where is Empathy located?
Empathy is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Empathy?
Ron Gura is the current CEO of Empathy. They have also founded this company.
Is Empathy a funded company?
Empathy is a funded company, having raised a total of $162M across 4 funding rounds to date. The company's 1st funding round was a Series A of $30M, raised on Apr 06, 2021.
What does Empathy do?
Support for lifes toughest transitions is offered by Empathy through partnerships with leading organizations. Practical, emotional, and logistical assistance is provided on demand to individuals and families navigating loss or planning legacies. Solutions are integrated seamlessly to reduce complexity in sectors like life insurance, employment benefits, and personal planning. Measurable outcomes such as time saved and stress reduction are delivered through intuitive technology and human care.
Who are the top competitors of Empathy?
Empathy's top competitors include Better Place Forests, Parting Stone and Solace Cremation.
What products or services does Empathy offer?
Empathy offers Loss Support and LifeVault.
Who are Empathy's investors?
Empathy has 29 investors. Key investors include Citi, Sumitomo Corporation, MetLife, Allianz, and Munich Re.
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